O Music Awards Explained

O Music Awards
Awarded For:Awards achievement in the intersection between music and technology
Presenter:MTV, Viacom
Country:United States
Website:omusicawards.com

The O Music Awards (commonly abbreviated as the OMAs)[1] was an awards show presented by MTV to honor music, technology and intersection between the two.[2] The 1st O Music Award ceremony was held on April 28, 2011 on Fremont Street in Downtown Las Vegas.[3] The 3rd O Music Awards was held on June 27, 2012. The O Music Awards brand continues year-round through a combination of a music and tech blog, called 'The O Music Blog', and a New York–based live events' series called 'Unboxed, which features music, tech, art, and interactivity.[4] The fourth and final edition was held on June 19, 2013.[5] [6]

Past winners include Spotify (Best Music Hosting App),[7] Bjork (Digital Genius Award),[8] Way Out West (Most Innovative Festival),[9] Crowd Juke (Best Music Hack)[10] and Lady Gaga (A Must-Follow Artist On Twitter and an Innovative Artist).[11] The show has also featured up-and-coming acts like Foster The People[12] and Alabama Shakes,[13] as well as having many icons like The Flaming Lips[14] and Robyn.[15]

Running in tandem with the awards and performances, O Music Awards has achieved 3 Guinness World Records. During the inaugural O Music Awards in Las Vegas in April 2011, rapper Chiddy of Chiddy Bang received Guinness World Records titles for the Longest Freestyle Rap and the Longest Marathon Rapping record after rapping for 9 hours, 16 minutes and 22 seconds.[16] For O Music Awards 2, the show took on the goal of the Longest Team Dance Marathon.[17] A group of 13 dancers assembled at LA’s famed club The Roxy on Halloween Eve to take on the record. 24 hours later, all 13 dancers were still standing and had broken the record. The effort also raised more than $32,000 to fight bullying, with the money being divided equally between the Gay, Lesbian & Straight Education Network (GLSEN), the It Gets Better Project, the Gay Straight Alliance Network (GSA), Human Rights Campaign (HRC), Gay & Lesbian Alliance Against Defamation (GLAAD), and The Trevor Project.[17]

Award winners

2011

O Music Awards 2011: I[18]

  1. Best Fan Cover: Alex Goot
  2. Funniest Music Short: Lonely Island, I Just Had Sex
  3. Innovative Artist: Lady Gaga
  4. Must Follow Artist on Twitter: Lady Gaga
  5. Most Innovative Music Video: Andy Grammer, Keep Your Head Up
  6. Fan Army FTW: Tokio Hotel’s Aliens
  7. NSFW Music Video: Thirty Seconds to Mars, "Hurricane"
  8. Most Viral Dance: Willow Smith, Whip My Hair
  9. Best Independent Music Blog: Aquarium Drunkard
  10. Best Music Discovery Service: Pandora
  11. Best Performance Series: Daryl Hall, "Live From Daryl’s House"
  12. Favorite F**k Yeah Tumblr: F**k Yeah Adam Lambert
  13. Favorite Animated GIF: Nicki Minaj
  14. Best Fan Forum: Michael Jackson – MJJ Community
  15. Best Music Hack: Invisible Instruments
  16. Best Animal Performance: Parrot Dancing To Willow Smith’s Whip My Hair
  17. Best Tweet: Kanye West – “I hate when I’m on a flight and I wake up with a water bottle next to me like oh great now I gotta be responsible for this water bottle”

O Music Awards 2011: II[19]

  1. Must Follow Artist on Twitter: Adam Lambert
  2. Fan Army FTW: Tokio Hotel's Aliens
  3. Best Lyrics Video: Joe Jonas, See No More
  4. Best Artist With a Camera Phone: Demi Lovato
  5. Oops I Did It Online: James Blunt
  6. Best Web-Born Artist: Kina Grannis
  7. Best Vintage Viral Video: Nirvana Smells Like Teen Spirit
  8. Digital Genius Award: Björk
  9. Best Fan Cover: Marc Martel Somebody to Love by Queen
  10. Hottest Music NILF: Katie Morse
  11. WTF I Love This Award: Nyan Cat
  12. Too Much Ass for TV: Marilyn Manson, "Born Villain"
  13. Most Outrageous Tweet: @BritneySpears to @DJPaulyD: "Hope you enjoyed your dance! Was tough getting my legs around that big blowout :)"
  14. Best Music Forum: Rap Godfathers
  15. Most Innovative Festival: Way Out West
  16. Best Music App: Sound Cloud
  17. Best Music Hack: Crowd Juke
  18. Beyond the Blog: Needle Drop
  19. Most Addictive Social Music Service: Spotify
  20. Biggest Superfan: Billy Humanoid

2012

O Music Awards 2012:[20]

  1. Best Artist With A Cameraphone: Selena Gomez
  2. Best Artist/Digital Entrepreneur: Katy Goodman
  3. Best Music App: Artist growth
  4. Best Music Hack: Bohemian Rhapsichord
  5. Best Music Teacher Replacement: Bandhappy
  6. Best Online Concert Experience: 30 Seconds to Mars
  7. Best Protest Song: "Bohemian Rhapsody"
  8. Best Web-Born Artist: Karmin
  9. Beyond the Blog Award: Metal Injection
  10. Beyond the DJ: Most Innovative Solo Performer: MNDR
  11. Digital Genius Award: iamamiwhoami
  12. Fan Army FTW: Tokio Hotel: Aliens
  13. Hottest Music NILF: Tatiana Simonian: Head of Music at Twitter
  14. Most Addictive Social Music Service: Myxer Social Radio
  15. Most Adorable Viral Star: Abby Koocher: "Bong Pugz"
  16. Most Extreme Fan Outreach: Riot in Paris
  17. Most F***ed-Up Live Performance Gone Viral: Kelvin Cheung: Executes Epic Drum Solo Fail
  18. Most Innovative Music Video: We The Kings Say You Like Me
  19. Most Intense Social Spat: Frances Cobain vs. Courtney Love
  20. Must Follow Artist on Twitter: Adam Lambert
  21. Too Much Ass For TV: Big Freedia: "Booty Battle" Video Game
  22. WTF I Love This Award: Drinkify

Notes and References

  1. MTV to Launch OMAs, Digital Music Awards Show in April. Associated Press. Billboard. February 24, 2011. October 1, 2013.
  2. Web site: About the O Music Awards. Viacom. May 28, 2012. https://web.archive.org/web/20120202072941/http://blog.omusicawards.com/about. February 2, 2012. dead.
  3. News: Viva Las Vegas! . O Music Awards Blog . Viacom. April 19, 2011. May 28, 2012.
  4. Web site: OMA Unboxed . O Music Awards Blog . 2013-07-18.
  5. Web site: Chan . Stephanie . 2013-05-01 . O Music Awards Returns for 24-Hour Special ‘Live Music Day’ . 2024-06-26 . The Hollywood Reporter . en-US.
  6. Web site: O Music Awards: 24 hours of rock . 2024-06-26 . USA TODAY . en-US.
  7. Web site: SoundCloud Is The Best Music App . O Music Awards Blog . 2011-10-30 . 2013-07-18.
  8. Web site: Bjorks Wins The Title of Digital Genius . O Music Awards Blog . October 31, 2011 . 2013-07-18.
  9. Web site: Way Out West Is: The Most Innovative Festival . O Music Awards Blog . October 29, 2011 . 2013-07-18.
  10. Web site: CrowdJuke Wins Best Music Hack: Meet Its Creator . O Music Awards Blog . October 28, 2011 . 2013-07-18.
  11. Web site: O Music Awards: Lady Gaga Wins Innovative Artist Award AND Must-Follow Artist On Twitter! . https://web.archive.org/web/20110430043449/http://buzzworthy.mtv.com/2011/04/29/o-music-awards-lady-gaga-wins-most-innovative-artist-award-and-must-follow-artist-on-twitter-most-innovative/ . dead . April 30, 2011 . Tamar . Anitai . . 2011-04-29 . 2013-07-18.
  12. Web site: FLASHBACK: Remember How Foster The People Played The O Music Awards? . O Music Awards Blog . December 6, 2011 . 2013-07-18.
  13. Web site: Alabama Shakes Perform 'You Ain't Alone' . O Music Awards Blog . October 31, 2011 . 2013-07-18.
  14. Web site: The Flaming Lips to Perform Tribute To Steve Jobs During the O Music Awards . O Music Awards Blog . October 25, 2011 . 2013-07-18.
  15. Web site: Robyn To Headline the O Music Awards . O Music Awards Blog . October 25, 2011 . 2013-07-18.
  16. Web site: New Guinness World Record Set for Longest Freestyle Rap . Brenna . Ehrlich . . 2011-04-29 . 2013-07-18.
  17. Web site: Dance Marathon record set at MTV O Music Awards . Guinness World Records . 2011-11-02 . 2013-07-18.
  18. Web site: MTV O Music Awards – Complete List Of Winners (Videos) . Renna . Allie Is Wired . 2011-04-29 . 2013-07-18 . dead . https://web.archive.org/web/20130810100545/http://allieiswired.com/archives/2011/04/mtv-o-music-awards-complete-list-of-winners-videos/ . 2013-08-10 .
  19. Web site: Warner . Kara . O Music Awards Take Over Halloween's Largest Street Party - Music, Celebrity, Artist News . https://web.archive.org/web/20111105005717/http://www.mtv.com/news/articles/1673510/o-music-awards-recap.jhtml . dead . November 5, 2011 . MTV. 2011-11-01 . 2013-07-18.
  20. Web site: O Music Awards 3 . Viacom International.

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