OK Not to Be OK explained

OK Not to Be OK
Cover:Marshmello- Ok Not to Be Ok.png
Type:single
Artist:Marshmello and Demi Lovato
Genre:Dance-pop[1]
Label:
Producer:Marshmello
Chronology:Marshmello singles
Prev Title:Baggin
Prev Year:2020
Next Title:Too Much
Next Year:2020

"OK Not to Be OK" is a song by American music producer Marshmello and singer Demi Lovato. It was released on September 10, 2020, via Island Records and Joytime Collective, in partnership with the Hope For The Day suicide prevention movement.[2] The song was later included on the expanded edition of Lovato's seventh studio album Dancing with the Devil... the Art of Starting Over.

Background and promotion

The song was teased various times by Marshmello through his social media accounts; shortly prior to its release, in July 2020, he liked fan tweets confirming the track and also captioned an Instagram photo "hello? demi?", before later removing Lovato's name from the caption. The image showed Marshmello on the phone in a dark room with an overturned lamp, bottles of alcohol and a mystery woman in the background – critics attributed this as a possible reference to the theme of the song; however, the aesthetic was later confirmed to be for Marshmello's previous single, "Baggin".[3] [4] [5] [6]

A few weeks later, on September 4, both artists announced the collaboration, with Marshmello posting a video of him scrolling through his Twitter timeline, reading tweets of fans jokingly threatening to toast him unless he releases the song. Lovato reposted the tweet, with a link to a 90s-inspired website, which included the release date and an interactive mood quiz, a Minesweeper game and a music playlist.[7] [8] The song is not the only recording between the two; in 2017, a track titled "Love Don't Let Me Go" was registered to ASCAP, crediting Marshmello and Lovato, but is yet to be released.[9]

Music videos

In August 2020, Marshmello and Lovato were seen on the set of a music video. The video was directed by Hannah Lux Davis, who has directed many of Lovato and Marshmello's past music videos.

The video takes place in a suburban neighborhood where Lovato and Marshmello both wake up in bedrooms that belong to the younger versions of themselves. Lovato and their younger version both trash the bedroom, cutting between scenes of older Lovato singing in the center. Everyone eventually strolls around their neighborhood while singing and dancing to the song, and while Marshmello rolls around the front yard and rides his bike. The video ends with information about "Hope for the Day" and resources for suicide prevention.[10]

A music video for the Duke & Jones remix of the song was released on October 2, 2020.[11]

Credits and personnel

Credits adapted from YouTube.[12]

Credits and personnel

Credits adapted from Tidal.[13]

Charts

Weekly charts

Chart (2020)Peak
position
Australia (ARIA)[14] 47
Croatia (HRT)[15] 23
El Salvador (Monitor Latino)[16] 13
Greece (IFPI)[17] 91
Japan Hot Overseas (Billboard)[18] 17
Lithuania (AGATA)[19] 56
New Zealand Hot Singles (RMNZ)[20] 4
San Marino (SMRRTV Top 50)[21] 44
US Rolling Stone Top 100[22] 22

Year-end charts

Chart (2020)Position
US Hot Dance/Electronic Songs (Billboard)[23] 14
Chart (2021)Position
US Hot Dance/Electronic Songs (Billboard)[24] 23

Release history

RegionDateFormat(s)Version(s)Label(s)
VariousSeptember 10, 2020Original[25]
AustraliaSeptember 11, 2020Contemporary hit radioUniversal[26]
ItalySeptember 14, 2020[27]
United StatesSeptember 15, 2020[28]
VariousOctober 2, 2020Duke & Jones Remix[29]
October 22, 2020Lost Stories Remix[30]

External links

Notes and References

  1. Rowley. Glenn. September 30, 2020. Demi Lovato Unveils Somber Ballad 'Still Have Me' Following Max Ehrich Breakup: Listen. Billboard. October 1, 2020. Lovato's latest track arrives a few weeks after her new mental health-themed dance-pop collaboration with Marshmello, 'OK Not To Be OK,' ....
  2. Web site: Marshmello & Demi Lovato - OK Not to Be OK (Official Music Video). YouTube. September 10, 2020. September 10, 2020.
  3. Is A Marshmello/Demi Lovato Collaboration Coming?. Billboard. Bain. Katie. September 4, 2020. September 5, 2020.
  4. Web site: Are Marshmello and Demi Lovato working on a collaboration?. Don't Bore Us. Walter. Abby. August 5, 2020. September 5, 2020. October 17, 2020. https://web.archive.org/web/20201017031643/https://dontboreus.thebrag.com/marshmello-demi-lovato-collaboration/amp/. dead.
  5. Web site: Marshmello Confirms Collaboration With Demi Lovato Is Coming Soon. iHeart. Close. Paris. September 3, 2020. September 5, 2020.
  6. Web site: 42 Dugg & Marshemllo Connect For "Baggin'". HotNewHipHop. Findlay. Mitch. September 2, 2020. September 8, 2020.
  7. Web site: Marshmello Gets Roasted In Promo for Demi Lovato Collab [WATCH]]. Your EDM. Karlie Powell. Karlie. September 4, 2020. September 5, 2020.
  8. Web site: Demi Lovato confirms collaboration with Marshmello: "My favorite teaser ever". ABC News Radio. Dresdale. Andrea. September 4, 2020. September 5, 2020. September 12, 2020. https://web.archive.org/web/20200912223647/http://abcnewsradioonline.com/music-news/2020/9/4/demi-lovato-confirms-collaboration-with-marshmello-my-favori.html. dead.
  9. Web site: Marshmello appears to tease Demi Lovato collaboration. Contactmusic.com. Bang Showbiz. August 4, 2020. September 5, 2020.
  10. Marshmello & Demi Lovato Unveil Uplifting New Collab 'OK Not To Be OK': Watch. Rowley. Glenn. Billboard. September 10, 2020. September 10, 2020.
  11. Web site: Marshmello & Demi Lovato - OK Not to Be OK (Duke & Jones Remix). YouTube. October 2, 2020. October 2, 2020.
  12. Web site: Marshmello & Demi Lovato - OK Not To Be OK (Official Music Video). YouTube. December 1, 2020.
  13. Web site: Credits / OK Not To Be OK / Marshmello – TIDAL. Tidal. 14 September 2020.
  14. Web site: ARIA Australian Top 50 Singles. Australian Recording Industry Association. September 28, 2020. September 26, 2020.
  15. Web site: Croatia ARC TOP 100. HRT. October 13, 2020. October 14, 2020. https://web.archive.org/web/20201014142134/https://radio.hrt.hr/clanak/arc-100-datum-12-listopada-2020/246763/. dead.
  16. Web site: Top 20 El Salvador – Del 5 al 11 de Octubre, 2020. December 9, 2020. es. Monitor Latino.
  17. Web site: Official IFPI Charts – Digital Singles Chart (International) – Week: 38/2020. IFPI Greece. September 28, 2020.
  18. Web site: Billboard Japan Hot Overseas. ja. Billboard Japan. September 28, 2020. September 26, 2020.
  19. Web site: 2020 38-os SAVAITĖS SINGLŲ TOP100. AGATA. lt. September 18, 2020. September 21, 2020.
  20. Web site: NZ Hot Singles Chart. Recorded Music NZ. September 21, 2020. September 19, 2020.
  21. Web site: Top 50 – Radio San Marino RTV – 03/11/2020. https://web.archive.org/web/20201103185051/https://www.sanmarinortv.sm/radio/radio-san-marino/top-50-ascoltare . 3 November 2020 . it . . November 3, 2020 . 20 August 2024.
  22. Top 100 Songs, September 11, 2020 - September 17, 2020. Rolling Stone. September 21, 2020. January 12, 2021. https://web.archive.org/web/20210112230448/https://www.rollingstone.com/charts/songs/2020-09-17/. dead.
  23. Hot Dance/Electronic Songs – Year-End 2020. Billboard. December 4, 2020.
  24. Hot Dance/Electronic Songs – Year-End 2021. Billboard. December 3, 2021.
  25. Web site: OK Not to Be OK - Single by Marshmello & Demi Lovato. Apple Music. September 12, 2020.
  26. Web site: Singles To Radio. The Music Network. September 12, 2020.
  27. Web site: MARSHMELLO "Ok Not to Be Okay" (Radio Date: 14-09-2020). radiodate.it. September 14, 2020.
  28. Web site: Top 40/M Future Releases. All Access Media Group. 14 September 2020. https://web.archive.org/web/20200914060122/https://www.allaccess.com/top40-mainstream/future-releases. 14 September 2020.
  29. Web site: OK Not to Be OK (Duke & Jones Remix) - Single by Marshmello & Demi Lovato. Apple Music. October 2, 2020.
  30. Web site: OK Not to Be OK (Lost Stories Remix) - Single by Marshmello & Demi Lovato. Apple Music. October 22, 2020.

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