Odel Explained

Odel PLC
Type:Public
Industry:Retailing
Founder:Otara Gunewardene
Hq Location City:Rajagiriya
Hq Location Country:Sri Lanka
Key People:Ashok Pathirage (Chairman/Managing Director)
Products:Clothing, Sportswear, Cosmetics, Footwear, Jewellery, Luggage, Food, Stationery and Souvenirs
Revenue: LKR7.361 billion
Revenue Year:2022
Operating Income: LKR117 million
Income Year:2022
Net Income: LKR(1.371) billion
Net Income Year:2022
Assets: LKR28.363 billion
Assets Year:2022
Equity: LKR5.413 billion
Equity Year:2022
Num Employees:over 900
Num Employees Year:2022
Parent:Softlogic Retail Holdings
Subsid:Cotton Collections
Footnotes:[1]

Odel (stylised as O▷ΞL and ODEL) is a public retail company, the first in Sri Lanka.[2] Starting out as a single company focusing on the retail garment trade, Odel developed over the years to become the first department store in the country.[3] [4]

History

The company started when Otara Gunewardene began selling factory surplus garments and apparel from her car boot to family and friends in 1989.[5] [6] [7]

Gunewardene registered Odel (the name is based on her own name, Otara Del Gunawardene[5]) as a private limited liability company on 31 October 1990[7] [8] and the company opened its first 37sqm store on Dickmans Road in Colombo. In 1994 they opened their second store in Majestic City and by 1995 the company had a total of nine stores located in city hotels and shopping centres throughout Colombo.[9]

In 1996 Odel opened its 930sqm flagship store in Alexandra Place, Colombo, which was further expanded to 3700sqm in 2000. In 2005 the company opened a store in the departure/transit lounge of Bandaranaike International Airport, Katunayake, as a part of an initiative in conjunction with the Airport Expansion Project. Odel opened two more stores in Kohuwela and Ja-Ela.

In 2009 they opened a further three stores in Nugegoda, Mount Lavinia and Moratuwa. The following year the company opened another three stores in Panadura, Maharagama and Battaramulla. On 24 February 2010, it was converted into a public limited liability company and in July Odel became the first fashion retail business to be listed on the Colombo Stock Exchange.[5]

In 2012 the company opened stores in Wattala, Kiribathgoda and in the Kandy City Centre shopping complex, the first store outside the Western Province. Odel also launched Luv SL - a concept store carrying stylish souvenirs and products catering to locals and tourists - opening Luv SL stores at the Queen's Hotel, Kandy and the Old Colombo Dutch Hospital shopping precinct.[10]

In July 2012 Parkson Retail Asia Limited purchased a 41.82 per cent stake in the company for Rs 1.424 billion.[11]

In September 2014 Gunewardene sold her majority shareholdings in Odel PLC to the Softlogic Group for LKR 2.7 billion.[5] Softlogic has subsequently increased its shareholding and on 30 June 30, 2016, it held a 96.67 per cent stake in the company.[12]

External links

Notes and References

  1. Web site: Annual Report 2021/22 . cse.lk . Odel PLC . 7 June 2023.
  2. Web site: 2016-11-14. Story of Otara Gunawardene, founder of the iconic Colombo store Odel. 2021-01-27. NewsIn.Asia. en-US.
  3. Web site: Otara; her success story. 2021-01-27. www.dailymirror.lk. en.
  4. Web site: Entrepreneurship lessons from Otara Daily FT. 2021-01-27. www.ft.lk. en.
  5. News: Odel: Behind Sri Lanka's best-known store. The Hindu. 12 November 2016. Meera. Srinivasan. 14 March 2017.
  6. News: Epitomacy of Elegance. Nayanaka. Ranwella. 25 February 2017. 14 March 2017.
  7. News: Ajit Gunawardene bows out of Odel chair 900 for one share split preceded Odel IPO. The Island. 10 July 2010. 15 March 2017.
  8. News: For Life And Its Living. The Sunday Leader. 21 December 2013. 15 March 2017.
  9. Web site: Abeyakoon. Ruwanthi. Uniquely Smart!. 2021-01-27. Daily News. en.
  10. Web site: 50 Most Powerful Woman – #4 Otara Gunewardene – Echelon. 2021-01-27. www.echelon.lk. en-US.
  11. News: Odel gets new owner : Singaporean retailer buys controlling stake for Rs. 1.4bn. The Island. 26 July 2012. 15 March 2017.
  12. News: Pathirage says delisting Odel is an option. Daily Mirror. 6 September 2016. 15 March 2017.