Victoria Warehouse Explained

O2 Victoria Warehouse
Mapframe:no
Former Names:Victoria Warehouse
Location:Trafford Wharf Rd, Old Trafford, Greater Manchester, England
Opened:2012
Operator:Academy Music Group
Capacity:3,500
Website:https://victoriawarehouse.com
Coordinates:53.4643°N -2.2849°W
Renovated:2009
Built:1925

The O2 Victoria Warehouse is a live music venue in Old Trafford, Greater Manchester, England. The venue is made up of two storage warehouses used during the early to mid-20th century. It was redeveloped as a music venue in 2012 and given its current name in 2018.

Location

The venue is on the banks of the Bridgewater Canal in Old Trafford, behind a stone quay.[1]

History

The premises began construction in the 1920s by the Liverpool Warehousing Company as a storage facility for the city, with the two warehouses opening in 1925 and 1927, respectively.[2] The site covered .[3] It was later used for food storage, before being largely destroyed by fire in 1980.[4]

In 1982, a mural by Walter Kershaw was drawn on the storage buildings, showing the industries in Trafford Park, as well as players from nearby Manchester United F.C. It was replaced with a second mural on 1 November 1993, also by Kershaw, featuring updated images. The mural had to be temporarily dismantled in 2006 over health and safety concerns.[5] The mural was subsequently renovated and restored, before being removed again in 2014.[6] [7] The site was purchased by developers in 2009 and the buildings reconstructed with modern facilities. It opened on 8 April 2012, and acquired a wedding licence in August 2015.[8]

On 14 May 2015, the then Chancellor of the Exchequer, George Osborne, gave a speech at the venue entitled "Building a Northern Powerhouse" and covered the government's proposed redevelopment of cities in Northern England.[9]

The venue was renamed the O₂ Victoria Warehouse as part of a longstanding deal between Live Nation Entertainment who own Academy Music Group, and O₂.[10] [11]

Events

The venue has attracted several major music artists, including Thom Yorke,[12] Sam Fender and Lizzo.[13]

In October 2019, following noise complaints at the nearby Bowlers Exhibition Centre, a representative from Academy Music Group said that all Victoria Warehouse events are attended by an acoustic engineer monitoring noise levels, and that they received no direct complaints.[14]

Notes and References

  1. Book: Manchester - The Warehouse Legacy. English Heritage. 9. 15 October 2019.
  2. News: Academy Music Group expands with Manchester's 'stunning' Victoria Warehouse. Music Week. 30 August 2018. 15 October 2019.
  3. News: AMG expands venue portfolio in Manchester. IQ Magazine. 30 August 2018. 15 October 2019.
  4. Web site: Victoria Warehouse. Global Innovation Summit. May 2019. 15 October 2019.
  5. Web site: Mural removed over safety fears. BBC News . 2 May 2006 .
  6. Book: Dickens, Steven. Stretford & Old Trafford Through Time. 120. Amberley Publishing Limited. 2014. 978-1-445-61517-2.
  7. News: Second mural ordered for Trafford Park. Manchester Evening News. 21 February 2007. 21 October 2019.
  8. Web site: History. Victoria Warehouse. 15 October 2019.
  9. Book: The Law & Politics of Brexit. 106. Oxford University Press. 2017. 978-0-198-81176-3.
  10. News: Victoria Warehouse to be re-named as new operator plans to pull in 'big international acts'. Manchester Evening News. 30 August 2018. 15 October 2019.
  11. Web site: Victoria Warehouse to rebrand as O2 Victoria Warehouse Manchester. Clift. Caroline. 30 August 2018. Stand Out Magazine. en-GB. 15 October 2019.
  12. Web site: Thom Yorke adds second Manchester date to 2020 UK and European tour. 18 October 2019. NME.
  13. News: Review : Lizzo at Victoria Warehouse, Manchester. Manchester Evening News. 12 November 2019. 20 November 2023.
  14. News: "It's literally beyond ridiculous" - Residents say a zombie rave at Bowlers kept them awake all night. Manchester Evening News. 14 October 2019. 15 October 2019.