Nylon (magazine) explained

Nylon
Image Alt:Nylon magazine cover, featuring Demi Lovato with blue hair in faux-fur.
Frequency:Monthly
Total Circulation:216,466[1]
Circulation Year:2012
Based:New York City
Country:United States
Issn:1524-1750

Nylon is an American multimedia brand, publishing company, and lifestyle magazine that focuses on pop culture and fashion. Its coverage includes art, beauty, music, design, celebrities, technology and travel. Originally a print publication, it switched to an all digital format in 2017. Its name references New York and London, and it is currently owned by Bustle Digital Group.[2] The magazine will return to print in 2024.[3]

History

Nylon was co-founded in 1999[4] by editorial director Mark Blackwell, art director Madonna Badger,[5] creative director Helena Christensen,[6] development director Michael "Mic" Neumann,[6] and the husband and wife publishing team of Marvin and Jaclynn Jarrett, with an initial investment from businessperson Sam Waksal.[7] Four of the founders had previously worked together in their same roles at Ray Gun Magazine: Editor-in-chief Marvin Jarrett, Publisher Jaclynn his wife, Editorial Director Mark Blackwell and Development Director Mic Neumann; the Jarretts had recently sold their interest in Ray Gun Publishing.[8] According to Publisher Jaclynn Jarrett, the magazine's name was chosen because her husband Marvin just liked the sound of Nylon. After picking it, they realized the New York/London tie-in, which was congruous to Nylons editorial focus on these two cities.[9] The first two letters are the initials for New York and the last three letters are the first three letters of London (New York London). The design of the magazine was intended to be "hyper-legible", in answer to criticism of Ray-Guns "chaotic" layouts. The first issue was published on April 6, 1999.[8]

In 2003, Nylon launched its website nylonmag.com (now nylon.com), under the leadership of Ronen Shapiro later that year the digital readership surpassed the print edition and became the center of Nylon's business. In 2005, Nylon was bought by Pennsylvania businessman Don Hellinger.[10] The following spring, Nylon and MySpace collaborated on their first International Music issue, making it freely available online for a time.[11] [12] Nylon TV was launched in 2006 with the creation of its own YouTube channel, and by 2014 gained 62 thousand subscribers and 62 million cumulative views.[13] Nylon partnered with MySpace in 2006 for its annual June/July music issue. Nine months later the magazine became generally available online in digital form in March 2007. Nylon released their June/July International Music and MySpace issue online for free viewing.[14] Marvin Scott Jarrett's Editor's Letter described it as a collaboration with MySpace, focusing on eight "music and style mecca" cities around the world, featuring the White Stripes on the cover, as selected by Nylon's MySpace fans.[15]

Nylon teamed up with Live Nation Entertainment in 2008 to produce its first Nylon Music Tour, headlined by electro rockers She Wants Revenge.[16] On their 10-year anniversary in 2009, Nylon made the April 1999 inaugural issue freely available online, including all articles, in scanned form.[17] Later that year, Nylon partnered with iTunes for its annual music issue, which included a free summer playlist download of 22 tracks.[18]

Nylon came together with YouTube in 2010 for its Young Hollywood issue, allowing readers to watch the entire issue on YouTube. The partnership extended for the 2011 Young Hollywood issue as well. 2010 also brought the launch of Nylon Dailies, emails written by local writers every day in ten key American cities.[19]

In 2011, then-President Don Hellinger and then-CFO Jami Pearlman[10] [20] were charged with operating an illegal money transmission business (for an online casino), unrelated to Nylon.[10] [21] They subsequently pleaded guilty to a reduced charge.[22] [23]

Nylon joined with Facebook in 2012 for its June/July music issue.[24] 2012 also brought a Summer Music Tour, featuring Neon Trees, and sponsored by Starbucks.[25] America's Next Top Model announced that Nylon would be its media partner for the show's 19th cycle.[26]

In May 2014, Nylon was acquired by a new ownership group, including an affiliate of LA-based investor Marc Luzzatto through Diversis Capital, LLC. The new venture also acquired FashionIndie, with FashionIndie's founders, Beca Alexander and Daniel Saynt, maintaining their titles of editor-in-chief and creative director, respectively. Publisher Marvin Jarrett was blindsided, and he was not retained by the new owners. The staff learned of the takeover via the press.[27] [28]

In September 2017, announced that it was transitioning to an all-digital platform. The print edition of Nylon was discontinued between October 2017 until 2019. The print staff was laid off. Upon the departure of the core print team, only two original staff members, of the 60-odd employees from before the sale in 2014, remained.[29] One of those original staff members included digital team Senior Editor, Gabrielle Korn, who was then promoted to Editor-in-Chief.[30]

In June 2019, Nylon was acquired by the Bustle Digital Group, founded by Bryan Goldberg.[2] Its current editor-in-chief is Lauren McCarthy.

International editions

Asia

Europe

Latin America

Former editors-in-chief

Cover models

The first Nylon cover model for the debut issue was actress Liv Tyler in April 1999.[4] She was both photographed and interviewed by Nylon magazine's co-founder, creative director, and supermodel Helena Christensen.[4] [47]

Cover models have included: Demi Lovato,[48] Christina Aguilera, The Horrors, Avril Lavigne,[49] Selena Gomez,[50] Lily Allen, Paris Hilton, The Kills, Camilla Belle, Karen O, Evan Rachel Wood, Mary-Kate Olsen, Lea Michele, Lil' Kim, Zooey Deschanel, Kristen Stewart, Rachel Bilson, Scarlett Johansson, Cory Kennedy, Mischa Barton, Christina Ricci, Leighton Meester, Blake Lively, Taylor Momsen, The White Stripes, Sienna Miller, Nicole Richie, Megan Fox, Hilary Duff, Emma Stone, Lindsay Lohan, MIA, Zoe Saldana, Drew Barrymore, Jessica Szohr, Mila Kunis,[51] Emily Browning, Katy Perry, Jena Malone, Abbie Cornish, Vanessa Hudgens, Jamie Chung, Selena Gomez, Emma Roberts,[52] Chloë Grace Moretz,[53] Lily Collins, Hayley Williams, Marina,[54] and Lana Del Rey.

Reception

Medialife Magazine's Jennifer Cox wrote in 2001 that Nylon was "a little uppity, and it's not hard to understand why", describing it as "bold, idiosyncratic, challenging, absolutely of-the-moment," but unnoticed by "the mainstream" until March 2001, when Nylon was nominated for the ASME National Magazine award. She described the April issue as "groundbreaking" (for a fashion magazine) to feature an overweight woman in a history of women's weight, noted that the magazine's models "are more often interesting looking than beautiful per se." She found its photo spreads "bold with their use of white space and innovative photography" and noted Nylon's distinctive "heavy emphasis on music coverage."[55]

Recognition

The American Society of Magazine Editors noted the magazine three times: Nylon was nominated for "National Magazine Award for General Excellence (100,000–400,000 circulation)" in 2001,[56] was a finalist for "General Excellence (100,000 to 250,000 circulation)" in 2003,[57] [58] and was a finalist for the 2006 ASME "Design" award.[59]

In 2006, Nylon was a Nominee at the 10th Annual Webby Awards, in the Fashion category,[60] [61] and an Official Honoree at the 12th Annual Webby Awards in the Magazine category in 2008.[62]

In 2008 industry monitor Media Industry News Online editors selected Nylon.com as the penultimate of their "Top 5 Women's Fashion Mag Website Picks", judging on "visual appeal, functionality and usefulness of information". They found it to be the "destination of choice for alternative, fashion minds everywhere", and "...Nylons entertainment radar is still alive and well. Its funky illustrations and graphics give Nylon a hip, unique look that is truly hard to come by in the category. Nxtbook provides slick, downloadable digital magazine issues".[63]

Brand extensions

The magazine had Radar, Fashion, and Style pages. There was also a Nylon Guys magazine, first announced in 2003[64] and published independently in 2004,[9] which has featured Joseph Gordon-Levitt from 500 Days of Summer.

Nylon partnered with Rizzoli Publishing to publish three books: Street, on global street fashion; Pretty, on beauty; and Play, on music.[9] Pretty: The Nylon Book of Beauty was listed in the New York Public Library's best Books for the Teen Age 2008.[65] [66] In 2009 Jarrett founded Nylon Records and signed French female pop group Plastiscines as its first act, after seeing them on the cover of French fashion and style magazine Citizen K.[67] [68] Also in 2009, Nylon introduced its iPhone app; MinOnline listed it (among "Top 5 iPhone Mags You May Have Missed") as "a pleasant surprise. This fashion and culture mag has one of the more attractive magazine-like designs among print brands on mobile."[69]

The September 2010 issue of the magazine was released on the iPad, including video, music and some exclusive content. The iPad edition is in the Apple iTunes newsstand.[70]

Nylons writers cover various fashion cultures, including changes to fashion brands, fashion icons, and cover models. It recently covered an article on Ralph Lauren entering into a contract with Fortnite and changing its brand logo for the new fashion releases while co-hosting a game tournament. Nylon informs readers of updates on different fashion brands and covers models' lives that otherwise would not be known to the media. [71]

Bibliography

Notes and References

  1. http://abcas3.accessabc.com/ecirc/magtitlesearch.asp "Magazine Title Search : Circulation averages for the six months ended: 6/30/2012 Selection: %NYLON%"
  2. Web site: Bustle Digital Group Buys Nylon, Plans to Relaunch Print Edition of Fashion and Culture Mag (EXCLUSIVE). Spangler. Todd. June 27, 2019. Variety. December 31, 2019.
  3. Web site: 2023-11-21 . NYLON Is Relaunching Print . 2023-11-22 . Nylon . en.
  4. https://www.flickr.com/photos/nylonmagazine/albums/72157618109931778/page1 Nylon Number One
  5. https://www.campaignlive.com/author/4774/Madonna-Badger Madonna Badger by Campaign Live
  6. https://www.fashionmodeldirectory.com/magazines/nylon/ Nylon Magazine Co-founders
  7. Web site: The Wacky Dr. Waksal. April 22, 2002. The New York Observer.
  8. Web site: Nylon Not a Stretch for the Man Behind Ray Gun. Los Angeles Times. March 3, 1999. Paul D. Colford. October 13, 2010.
  9. Web site: The Four Questions with Jaclynn Jarrett of Nylon. Magazine Publishers of America. January 30, 2008. dead. https://web.archive.org/web/20100823195329/http://www.magazine.org/indy/four_questions/Jaclynn_Jarrett.aspx. August 23, 2010.
  10. Stoeffel, Kat (September 9, 2011). "Nylon President Reports to Court This Month for Money Laundering Trial". The New York Observer.
  11. News: MySpace Will Play Host to a Free Magazine Issue . Maria . Aspan . May 22, 2006. Technology . August 25, 2010.
  12. Web site: NY Times Announces Cross Promotion. May 23, 2006. Nxtbook.com. August 25, 2010. July 14, 2011. https://web.archive.org/web/20110714215328/http://www.nxtbookmedia.com/blog/2006/05/23/ny-times-announces-cross-promotion-between-myspace-nylon-magazine/. dead. Links to issue, now not free.
  13. Web site: Nylon TV – YouTube. YouTube.
  14. May 22, 2007 . Nylon Magazine and MySpace Announce International Music Issue . TheFreeLibrary.com . . August 24, 2010 . October 21, 2012 . https://web.archive.org/web/20121021005435/http://www.thefreelibrary.com/NYLON+Magazine+and+MySpace+Announce+International+Music+Issue.-a0163709727 . dead .
  15. Web site: Nylon June/July 2007 . June 2007 . Flash . 18 . nxtbook.com . Nylon Holding Inc. . August 24, 2010.
  16. News: First Ever Nylon Magazine Music Tour Produced by Live Nation to Feature She Wants... . March 24, 2008. John . Vlautin . Livenation.com . Live Nation . https://archive.today/20130201143534/http://www.reuters.com/article/2008/03/25/idUS31187+25-Mar-2008+PRN20080325 . dead . February 1, 2013. September 10, 2012.
  17. Web site: We're Number One . May 13, 2009. Nylon . Nylon Holdings Inc. . >100 JPEG images . August 24, 2010. dead . https://web.archive.org/web/20100724184819/http://www.nylonmag.com/?section=article&parid=3040 . July 24, 2010.
  18. Web site: Nylon + iTunes . May 26, 2009. September 13, 2012. dead . https://web.archive.org/web/20121113031534/http://www.nylonmag.com/?section=article&parid=3019 . November 13, 2012.
  19. Web site: Nylon Daily . October 27, 2010. September 13, 2012. dead . https://web.archive.org/web/20120522112153/http://www.nylonmag.com/?section=article&parid=5357 . May 22, 2012.
  20. Web site: Nylon Magazine masthead . August 22, 2010 . https://web.archive.org/web/20120911044107/http://www.nylonmag.com/masthead . September 11, 2012. dead.
  21. Web site: Donald Hellinger sentenced to 36 months – Bookmakers Review. n.d.. bookmakersreview.com.
  22. Brubaker, Harold (March 3, 2012). "Officials of defunct Bucks company plead guilty in overseas gambling case". The Philadelphia Inquirer.
  23. United States District Court Eastern District of Pennsylvania 11-CR-83-1 https://www.paed.uscourts.gov/
  24. Web site: Nylon Integrates Facebook with Music Issue . May 18, 2012. Steve . Smith . MinOnline.com . Access Intelligence . September 10, 2012. https://web.archive.org/web/20120519154429/http://www.minonline.com/news/20490.html . May 19, 2012. dead .
  25. Web site: Nylon Music Tour 2012 . https://web.archive.org/web/20120523174251/http://www.nylonmag.com/musictour/ . dead . May 23, 2012. September 10, 2012 .
  26. Web site: America's Next Top Model: College Edition . June 7, 2012. September 10, 2012. dead . https://web.archive.org/web/20120831133145/http://blog.cwtv.com/2012/06/07/19293/ . August 31, 2012.
  27. Women's Wear Daily with FashionIndie's founders, Beca Alexander and Daniel Saynt, maintaining their titles of editor-in-chief and creative director, respectively.
  28. Web site: Nylon Magazine Merges With FashionIndie. May 3, 2014 .
  29. News: Exclusive: Nylon to Shutter Print Edition. Bloomgarden-Smoke. Kara. September 7, 2017. Women's Wear Daily. September 8, 2017.
  30. https://www.foliomag.com/gabrielle-korn-dream-team/ Gabrielle Korn Dream Team
  31. Web site: ABOUT US – NYLON JAPAN nylonjp. NYLON JAPAN.
  32. Web site: Nylon Japan Web Site. March 8, 2014. May 25, 2015. https://web.archive.org/web/20150525020320/http://www.nylonmedia.co.kr/etc/company.html. dead.
  33. News: Sisters Girls' Generation Jessica And f(x) Krystal Pose For U.S. Nylon Photographer Marvin Scott Jarrett. Shin. Diana. April 3, 2014. KpopStarz. March 9, 2018.
  34. News: 카카오M, 나일론미디어 투자…뷰티 콘텐츠 강화. Jung, Yoo-hyun. The Bell. March 31, 2018.
  35. Web site: New Fashion Magazine on the Block . January 5, 2012 . Alethia . Tiang . marketing-interactive.com . September 13, 2012 . August 29, 2012 . https://web.archive.org/web/20120829063109/http://marketing-interactive.com/news/30213 . dead .
  36. Web site: Nylon – Nylon Thailand. n.d.. nylonthailand.com.
  37. Web site: Spangler . Todd . 2019-06-27 . Bustle Digital Group Buys Nylon, Plans to Relaunch Print Edition of Fashion and Culture Mag (EXCLUSIVE) . 2023-12-10 . Variety . en-US.
  38. https://www.facebook.com/NYLONManila/about?refid=17
  39. https://nylonmag.de/ Nylon Germany Website
  40. https://www.vfiles.com/vfiles/125618 VFILES, Nylon Germany
  41. https://www.nylonspain.es/ Nylon Spain Website
  42. https://nylon.com/nylon-spain-announcement-anna-castillo Nylon Spain Launches with Anna Castillo on the cover.
  43. Web site: Le magazine Nylon arrive en France. Fashion Network. February 9, 2021.
  44. Web site: Nylon France official website. Nylon France. March 31, 2021.
  45. Web site: Michelle Lee Named EIC of Nylon. June 20, 2014 .
  46. Web site: Melissa Giannini Named Editor of Nylon. November 5, 2015 .
  47. News: Nylon hits a snag with its supermodel connection . . Glasgow . April 25, 1999. Barry . Didcock .
  48. Web site: Demi Lovato looks AMAZING in the latest issue of NYLON magazine. Amey. Katie. December 4, 2013. Cosmopolitan. January 7, 2020.
  49. Web site: Avril Lavigne Smolders on the Cover Of Nylon's Music Issue (PHOTO). https://web.archive.org/web/20210116140712/http://www.mtv.com/news/2304404/avril-lavigne-nylon-magazine-photo/. dead. January 16, 2021. Rubenstein. Jenna Hally. MTV News. January 7, 2020.
  50. Web site: Selena Gomez Is 'Nylon' Magazine's February Cover Girl. https://web.archive.org/web/20210116154732/http://www.mtv.com/news/2518117/selena-gomez-nylon-magazine-cover/. dead. January 16, 2021. Wilson. Gaby. MTV News. January 7, 2020.
  51. Walansky, Aly (November 30, 2010) "Mila Kunis Covers Nylon Magazine December/January Issue" . MyGloss.com.
  52. http://www.nylonmag.com/?section=article&parid=6236 "Nylon TV + Emma Roberts"
  53. https://www.youtube.com/watch?v=2g21Q4ULdQc "Young Hollywood 2011 – Chloe Moretz"
  54. Web site: Reilly. Phoebe. You Can't Pin Marina & The Diamonds Down. June 9, 2021. Nylon. May 26, 2015 . en.
  55. Web site: Jennifer . Cox . Sniff, we're Nylon, and we're downtown . MediaLife Magazine . April 1, 2001. August 24, 2010.
  56. Web site: New Yorker leads in magazine award nods . Jeff . Bercovici . Media Life Magazine . March 1, 2001. August 24, 2010.
  57. Web site: Record wins National Magazine Award . American Society of Magazine Editors . Kevin . Lerner . May 7, 2003. August 24, 2010.
  58. Web site: ASME National Magazine Awards Searchable Database . Nylon (select from menu) . American Society of Magazine Editors . n.d. . August 24, 2010. https://web.archive.org/web/20110526232156/http://www.magazine.org/asme/magazine_awards/searchable_database/index.aspx . May 26, 2011. dead .
  59. ASME Announces National Magazine Award Finalists . American Society of Magazine Editors . March 15, 2006. August 24, 2010.
  60. Web site: 10th Annual Webby Awards Winners and Nominees . WebbyAwards.com . 2006 . August 24, 2010 . dead . https://web.archive.org/web/20060412184429/http://webbyawards.com/webbys/current.php?season=10 . April 12, 2006 .
  61. Web site: 'Hmmm. I wonder why they're staring' . Toni . Fitzgerald . April 12, 2006. MediaLife Magazine . August 24, 2010.
  62. Web site: 12th Annual Webbys – Current Honorees . Webbyawards.com . 2008 . August 24, 2010 . dead . https://web.archive.org/web/20110607062130/http://www.webbyawards.com/webbys/current_honorees.php?media_id=96&category_id=41&season=12 . June 7, 2011 .
  63. Web site: Top 5 Women's Fashion Mag Website Picks . Amy . Novak . July 18, 2008. MinOnline.com . Access Intelligence . August 26, 2010. https://web.archive.org/web/20091228202541/http://www.minonline.com/features/8189.html . December 28, 2009. dead .
  64. https://web.archive.org/web/20121104163303/http://www.highbeam.com/doc/1G1-97612875.html Nylon for Guys to break next month.
  65. https://archive.today/20120912054023/http://www.rizzoliusa.com/catalog/display.pperl?isbn=9780789315397 Pretty: The Nylon Book of Beauty
  66. http://teenlink.nypl.org/bta_2008-rev.pdf Books for the Teen Age 2008
  67. Web site: Le pari américain des Plastiscines . Gaétan . Mathieu . September 16, 2009. France-Amerique.com . October 13, 2010. https://web.archive.org/web/20160307122337/http://france-amerique.com/articles/2009/09/16/le_pari_americain_des_plastiscines.html . March 7, 2016. dead .
  68. News: The Indies – Rock's Back Pages – Nylon Magazine Branches Out with a New Record Label . Cortney . Harding . . June 20, 2009. 13 . 121 . 24 .
  69. Web site: Top 5 iPhone Mags You May Have Missed . October 8, 2009. Steve . Smith . MinOnline.com . Access Intelligence . August 25, 2010. https://web.archive.org/web/20091230165153/http://www.minonline.com/news/12339.html . December 30, 2009. dead .
  70. Web site: Nylon magazine offers exclusive content via iPad app . Rimma . Kats . September 20, 2010. Mobile Marketer.
  71. Web site: Ralph Lauren's 'Fortnite' Partnership Includes A New Logo . November 9, 2022 . Nylon . en.

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