Nubia Technology Explained

Nubia Technology
Location City:Shenzhen, Guangdong
Location Country:China
Area Served:Worldwide
Industry:Consumer electronics
Products:Smartphones
Homepage: (International)
(China)

Nubia Technology is a Chinese smartphone manufacturer headquartered in Shenzhen, Guangdong. Originally established as a wholly owned subsidiary of ZTE in 2012, it became an independent company in 2015[1] and received a significant investment from Suning Holdings Group and Suning Commerce Group in 2016.[2] ZTE reduced its stake in Nubia to 49.9% in 2017, officially meaning Nubia was no longer considered a subsidiary of ZTE, but more of an associate company.[3] [4]

In February 2016 Nubia became a sponsor of Jiangsu Suning F.C. for a reported .[5]

The company hired footballer Cristiano Ronaldo to promote the mobile phone of the company in May 2016.[6]

In 2017, China Daily reported that Nubia would build a factory in Nanchang, Jiangxi Province.[7]

In April 2018, Nubia Technology launched a gaming sub-brand, named REDMAGIC (红魔).[8] REDMAGIC announced its new 5G compatible device REDMAGIC 5G on March 12, 2020, in Shanghai. REDMAGIC is known for being the first smartphone brand to put cooling fans inside their phones.[9] [10] The company also unveiled a partnership with Chinese esport team Royal Never Give Up, to further expand its brand among esport enthusiasts.[11] [12]

On April 13, 2020, the company unveiled a brand new logo as well as its new brand vision.[13]

In March 2022, Nubia unveiled the first gaming phone featuring an under-display camera technology, the REDMAGIC 7 Pro.[14]

In 2023, Nubia released the Red Magic 8S Pro, touted as the strongest gaming phone to date.

In 2024, Nubia released the Red Magic 9S Pro+ with the highest Antutu smartphone score to date.[15]

Products

Smartphone

RedMagic sub-brand

model !SoC CPU and specifications !GPU RAM specifications !Storage specifications Underlying operating system !UI size !weight battery capacity !Charging power Screen specifications ! Rear camera Front camera !Unlocking method Screen form
Red Magic 9 Pro+Qualcomm Snapdragon 8 gen 31× 3.30 GHz Kryo Prime (Cortex-X4) +3× 3.15 GHz Kryo Gold (Cortex-A720) +

2× 2.96 GHz Kryo Gold (Cortex-A720) +

2× 2.27 GHz Kryo Silver (Cortex-A520)

Adreno 750
Red Magic 9 ProQualcomm Snapdragon 8 gen 31× 3.30 GHz Kryo Prime (Cortex-X4) +3× 3.15 GHz Kryo Gold (Cortex-A720) +

2× 2.96 GHz Kryo Gold (Cortex-A720) +

2× 2.27 GHz Kryo Silver (Cortex-A520)

Adreno 750
Red Magic 8S Pro8 Gen 2 for GalaxyCortex-X3 (3.36 GHz)Adreno 74012/16 GB LPDDR5X256/512 GB UFS4.0Android 13.0REDMAGIC OS 8.0163.98 x 76.35 x 9.47 mm228 g6000 mAhFast charging 80W - Chinese Model,60W - Global Model6.8 inches FHD+, 120Hz, 960Hz multi-touch sampling rate, 1116x2480, 20:9, AMOLED, 1300 nits max brightness, Corning Gorilla Glass, 100% DCI-P3, color accuracy △E＜1Samsung GN 5 sensor 1/1.57"
50MP, 82°, f/1.88
8MP, 120°, f/2.2
2MP, 78°, f/2.4
7680x4320@30fps		16MP, 2nd generation under-display-camera (UDC)Pixel Size: 1.12μm

Aperture: 2.0

Red Magic 8S Pro+16/24 GB LPDDR5X256/512/1024 GB UFS4.0REDMAGIC OS 8.0163.98 x 76.35 x 8.9 mm230 g5000 mAhFast charging 165W (20V@8.25A) - Chinese Model,?W - Global Model6.8 inches FHD+, 120Hz, 960Hz multi-touch sampling rate, 1116x2480, 20:9, AMOLED, Corning Gorilla Glass, 100% DCI-P3, color accuracy △E＜1
Nubia Red Magic 6S Pro[16] Qualcomm Snapdragon 888 PlusCortex-X1 (2.995 GHz)Adreno 660Up to 16GBUp to 256GBAndroid 11RedMagic OS 4.5169.9 x 77.2 x 9.5 mm215 g5,050mAhFast charging 120W - Chinese Model,66W - Global Model1080 x 2400 pixels, 20:9 ratio (~387 ppi density), 6.8 inches, 111.6 cm2 (~85.1% screen-to-body ratio), AMOLED, 1B colors, 165 Hz, 700 nits (typ)64 MP, f/1.8, 26mm (wide), 1/1.97", 0.7 μm, PDAF8 MP, f/2.0, 120˚, 13mm (ultrawide), 1/4.0", 1.12 μm

2 MP, (macro)

8 MP, f/2.0, (wide), 1/4.0", 1.12 μmFingerprint (under display, optical)
Nubia Red Magic 6 ProQualcomm Snapdragon 888Eight coresAdreno 66012/16/18 GB128/256/512 GBAndroid 11Redmagic 4.0169 x 77.1 x 9.8 mm220 g4500 mAhFast charging 120WPower Delivery 3.0

Quick Charge 5

1080 x 2400 pixels, 20:9 ratioAMOLED, 1B colors, 165 Hz, 500 Hz single touch sampling rate, 360 Hz multi-touch sampling rate64 MP, f/1.8, 26mm (wide), 1/1.72", 0.8 μm, PDAF8 MP, f/2.0, 120˚, 13mm (ultrawide), 1.12 μm

2 MP, (macro)

8 MP, f/2.0, (wide), 1.12 μmFingerprint (under display, optical)
Nubia Red Magic 5G[17] Eight cores, Kryo 585, 1 + 3 + 4 cores (2.84 GHz + 2.42 GHz + 1.80 GHz) Adreno 650 8/12/16 GB LPDDR5 128/256 GB UFS 3.0 Redmagic OS 3.0 168.6 x 78 x 9.8 mm 218g 4500 mAh USB-C, 55W 6.7", 2340x1080, 144 Hz AMOLED Three lenses at the rear 64 MP main camera + 8 MP ultra wide angle + 2 MP macro 8MP Under-screen optical fingerprint Ordinary full screen - Nubia Red Magic 3[18] Eight cores, Kryo 485, 1 + 3 + 4 cores (2.84 GHz + 2.42 GHz + 1.80 GHz) Adreno 640 6/8/12 GB 64/128/256 GB Redmagic OS 2.0 171.7 x 78.5 x 9.7 mm 215g 5000 mAh USB-C, 27W 6.7", 2340x1080, 90 Hz AMOLED 48 MP main camera 16MP Back-mounted fingerprintntrint Ordinary full screen - Nubia Red Magic 3S[19] Eight cores, Kryo 485, 1 + 3 + 4 cores (2.96 GHz + 2.42 GHz + 1.80 GHz) Adreno 640 8 GB 128 GB

Nubia

model !SoC CPU and specifications !GPU RAM specifications !Storage specifications Underlying operating system !UI size !weight battery capacity !Charging power Screen specifications ! Rear camera Front camera !Unlocking method Screen form
Nubia Z60 UltraQualcomm Snapdragon 8 gen 31× 3.30 GHz Kryo Prime (Cortex-X4) +3× 3.15 GHz Kryo Gold (Cortex-A720) +

2× 2.96 GHz Kryo Gold (Cortex-A720) +

2× 2.27 GHz Kryo Silver (Cortex-A520)

Adreno 750
Nubia Play[20] Eight cores, Kryo 485, 1 + 1 + 6 cores (2.4 GHz + 2.2 GHz + 1.8 GHz) Adreno 620 6/8 GB 128/256 GB nubiaUI 8.0 171.7 x 78.5 x 9.1 mm 210 g 5100 mAh USB-C, 30 W 6.65", 2340x1080, 144 Hz AMOLED Four lenses at the rear,

48 MP main camera + 8 MP ultra wide angle + 2 MP macro + 2 MP depth of field

12MP Under-screen optical fingerprint Ordinary full screen - Nubia Z20[21] Eight cores, Kryo 485, 1 + 3 + 4 cores (2.96 GHz + 2.42 GHz + 1.80 GHz) Adreno 640 6/8 GB 128/512 GB Nubia UI 7 158.6 x 75.2 x 9.2 mm 186g 4000 mAh USB-C, 27W 6.4", 2340x1080, AMOLED + 5.1", 2340x1080, AMOLED Dual screen, front and rear camera in one, three camera at the rear, 48 MP main camera + 16 MP ultra wide angle + 8 MP telephoto Double side fingerprints Dual screen full screen
Nubia Neo 2 2024

Notes and References

  1. News: China's Nubia becomes independent from ZTE to gain traction in smartphone market. 10 June 2015. 11 April 2018. South China Morning Post. Hong Kong.
  2. Web site: 关于受让股权的关联交易公告. Announcement on related-party transaction for buying equity stake in a company. 30 April 2016. 7 June 2016. Suning Commerce Group. Chinese.
  3. http://res.www.zte.com.cn/mediares/zte/Investor/20170727/E3.pdf Disposal of 10.1% of the equity interest in Nubia Technology Limited
  4. News: ZTE Hangs Up on Money-Losing Nubia Unit. 28 July 2017. 11 April 2018. Caixin Global Limited.
  5. Web site: Nubia to sponsor Jiangsu Suning FC for RMB150m. 18 February 2016. 11 April 2016. ytsports.cn.
  6. News: ZTE's Nubia aims to become top five smartphone brand globally. 7 September 2016. 12 August 2017. South China Morning Post. Hong Kong.
  7. News: Smartphone maker Nubia plans plant in Jiangxi. 9 August 2017. 20 August 2017. China Daily.
  8. News: Nubia's Red Magic smartphone is designed for gaming, down to the glowing LEDs on the back. 19 April 2018. 15 April 2020. The Verge.
  9. Web site: Nubia Just Stuffed the First Active Fan Inside a Smartphone - ExtremeTech. 2020-09-07. www.extremetech.com.
  10. Web site: Amadeo. Ron. 2020-03-13. Red Magic 5G gaming smartphone has 144hz display, internal cooling fan. 2020-09-07. Ars Technica. en-us.
  11. Web site: We're teaming up with Royal Never Give Up . 2022-07-01 . RedMagic . en.
  12. Web site: 努比亚红魔Mars电竞手机RNG六周年纪念版明天发售：3299元 . 2022-07-01 . 快科技.
  13. Web site: Nubia unveils new logo and brand vision as it expands product categories. Jeet. 2020-04-13. Gizmochina. en-US. 2020-05-10.
  14. Web site: The Nubia Red Magic 7 Pro packs an under-display camera, RGB lighting, and more . 2022-07-01 . TechSpot . en-US.
  15. Web site: 标准版性能_手机性能排行榜_安兔兔跑分排行_安兔兔 . 2024-08-20 . www.antutu.com.
  16. Web site: September 6, 2021. Red Magic 6S Pro Announced! Full Specifications and Price. September 6, 2021. Goriber Tech.
  17. Web site: ZTE nubia Red Magic 5G - Full phone specifications. 2021-03-05. www.gsmarena.com.
  18. Web site: ZTE nubia Red Magic 3 - Full phone specifications. 2021-03-05. www.gsmarena.com.
  19. Web site: ZTE nubia Red Magic 3s - Full phone specifications. 2021-03-05. www.gsmarena.com.
  20. Web site: ZTE nubia Play - Full phone specifications. 2021-03-05. www.gsmarena.com.
  21. Web site: ZTE nubia Z20 - Full phone specifications. 2021-03-05. www.gsmarena.com.

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