Now or Never (Outasight song) explained

Now or Never
Cover:Now-Or-Never.png
Type:single
Artist:Outasight
Album:Nights Like These
Released:May 11, 2012
Recorded:2011
Length:3:37
Label:Warner Bros. Records
Producer:Goldstein
Prev Title:Tonight Is the Night
Prev Year:2011
Next Title:Shine
Next Year:2012

"Now or Never" is a song by American singer-songwriter Outasight. It was released on May 11, 2012, as the second single from his debut studio album, Nights Like These, via Warner Bros. Records.[1] The music video was released to YouTube on September 17, 2012. It was also the official theme song for WWE's 2012 Survivor Series.

Background

"Now or Never" was released for streaming on April 24, 2012, via SoundCloud.[2] The song was officially released as the second single from Nights Like These on May 11, 2012.[1]

In October 2012, students of Samford University posted a lip-dub video of the song, recorded at Pete Hanna Center.[3]

Composition

The song was written by Richard Andrew Conte, Kara DioGuardi and Jeffrey Fenster, while production was handled by Andrew Goldstein, who also co-wrote the track.[4] The song has been described as electropop,[5] dance pop[2] and pop rap.

Critical reception

Jenna Hally Rubenstein of MTV stated that the song, "is the kind of jam that can carry you through a long drive with the top down... Set to a synth-laden, high-energy dance track, the tune begins with O's infectious vocals."[6] William Goodman of CBS News complimented the track with a review title of "Great music meets inspiring moments..." and called the tune "upbeat and catchy."[7] Hypebeast described the track as "an infectious mix of electronic flavor and his accustomed vocals."[8]

Music video

The music video for "Now or Never" was released on September 17, 2012, via YouTube. Directed by Isaac Ravishankara, the video was shot in the summer in New Jersey.[9]

Charts

Chart performance for "Now or Never"
Chart (2012)Peak
position
US Bubbling Under Hot 100 Singles (Billboard)[10] 3
US Mainstream Top 40 (Billboard)[11] 26

Notes and References

  1. Web site: https://web.archive.org/web/20120515174626/http://itunes.apple.com/us/album/now-or-never-single/id523824912. Now or Never - Single by Outasight. dead. iTunes Store (United States). May 11, 2012. May 15, 2012. June 9, 2022.
  2. Web site: Outasight Drops New Single 'Now or Never'. PopCrush. Scott Shetler. April 24, 2012. May 4, 2024.
  3. Web site: Video: Samford athletes lip dub Outasight 'Now or Never'. ABC News. Ben Culpepper. October 31, 2012. May 4, 2024.
  4. Nights Like These. Outasight. 2012. booklet. Warner Records.
  5. Web site: Outasight Premieres Debut Album On Rollingstone.com. Melodic. Johan Wippsson. November 20, 2012. May 4, 2024.
  6. Web site: New Song: Outasight, 'Now Or Never'. https://web.archive.org/web/20240507030221/https://www.mtv.com/news/t3czhu/outasight-now-or-never. dead. May 7, 2024. MTV. Jenna Hally Rubenstein. April 25, 2012. May 4, 2024.
  7. Web site: Great music meets inspiring moments in "Now or Never" music video. CBS News. William Goodman. May 16, 2012. May 4, 2024.
  8. Web site: Outasight - Now Or Never. Hypebeast. April 26, 2012. May 4, 2024.
  9. Web site: Outasight 'Now Or Never' by Isaac Ravishankara. PromoNews.TV. Jimmy Brown. September 19, 2012. May 4, 2024.
  10. Bubbling Under Hot 100: Week of August 25, 2012. Billboard. May 4, 2024.
  11. Outasight Chart History (Pop Airplay). Billboard. https://web.archive.org/web/20211118023313/https://www.billboard.com/artist/outasight/chart-history/tfm/. November 18, 2021. May 4, 2024.