Now, Then & Forever Explained

Now, Then & Forever
Type:studio
Artist:Earth, Wind & Fire
Cover:Earth, Wind & Fire's Now, Then & Forever.jpg
Released:September 10, 2013
Recorded:2012–2013
Studio:NuVintage Recording Studio A (Tarzana, California)
  • Mungo Bungo Studio (Rancho Cucamongo, California)
  • Blakeslee Studios and NRG Studios (North Hollywood, California)
  • Ritesonian Recording Studio (Van Nuys, California)
  • The Mix Room (Burbank, California)
  • Vivrant Street (Los Angeles, California)
  • Germano Studios (New York City, New York)
  • Dunn-Elliott Studios
  • TheHotPurplePettingZoo (Atlanta, Georgia)
Genre:R&B, funk
Length:43:21
Label:Legacy
Producer:
Prev Title:S.O.U.L.
Prev Year:2013
Next Title:Holiday
Next Year:2014

Now, Then & Forever is the twentieth studio album by American band Earth, Wind & Fire, released on September 10, 2013, by Legacy Recordings/Sony Music. The album reached No. 11 on the US Billboard 200 and No. 6 on the Top R&B/Hip-Hop Albums chart.[1] [2]

Overview

This is the first Earth, Wind & Fire album without musical input from founder Maurice White, although he supplied a note in the album's liner notes:[3]

Larry Dunn, a former Earth, Wind & Fire bandmember, features as a keyboardist on the album.[4] A deluxe edition came coupled with a compilation album.[5]

Singles

The track "Guiding Lights" rose to No. 16 on the Billboard Smooth Jazz Songs chart and No. 30 on the Billboard Adult R&B Songs chart.[6] [7] Another single, "My Promise", reached No. 28 on the Billboard Adult R&B Songs chart and No. 30 on the Billboard Adult Contemporary Songs chart.[8] [9]

Critical reception

Matt Bauer of Exclaim gave the album an eight out of ten rating, noting that "Now, Then & Forever is a more than worthy addition to the Earth Wind & Fire catalogue."With a four out of five rating, Harry Guerin of RTÉ called Now, Then & Forever "One of the surprises of the year." Elias Leight of Popmatters wrote "Now, Then & Forever has all the old colors and grooves, an impeccable rhythm section, prominent guitars, and indomitable horns that trace and re-trace motifs, dancing rings around everything." With a three out of five stars rating, Gavin Martin of the Daily Mirror exclaimed "Elements of greatness remain but the songs aren't classics." Daryl Easlea of Record Collector gave a four out of five stars rating and found that "Now, Then And Forever, is a splendid diversion that recalls – in spirit alone, of course – Rick Rubin’s recent work with Black Sabbath. It also sounds like a lost album that should have come out after 1979’s I Am: a very shrewd approximation of the EWF we know and love, it’s crammed with sophisticated R&B, gossamer-light jazz and powerful, soulful vocals with a positive message. Andy Kellman of AllMusic gave a three out of five stars rating saying "Now, Then & Forever demonstrates the lasting value of the band's classic sound." With a three out of five rating the Daily Record called Now, Then & Forever "a worthy effort, and EWF are clearly using old glories as inspiration for the future."

Personnel

Adapted from the album's text.

Charts

Year-end charts

Singles - Billboard (US)

YearSingleChartPosition
2012"Guiding Lights"US Billboard Smooth Jazz Songs16
US Billboard Adult R&B Songs30
2013"My Promise"US Billboard Adult R&B Songs28
US Billboard Adult Contemporary Songs30

Notes and References

  1. Earth, Wind & Fire: Now, Then & Forever (Billboard 200). Billboard.
  2. Earth, Wind & Fire: Now, Then & Forever (Top R&B/Hip-Hop Albums). Billboard.
  3. Book: Earth, Wind & Fire: Now, Then & Forever. September 2013. Sony Music.
  4. Web site: FIRST LISTEN: Earth, Wind & Fire's New Single 'Sign On'. Music News Desk. broadwayworld.com.
  5. Book: Earth, Wind & Fire: Now, Then & Forever. September 2013. Sony Music. Deluxe.
  6. Web site: Earth, Wind & Fire: Guiding Lights (Smooth Jazz Songs). Billboard. billboard.com.
  7. Web site: Earth, Wind & Fire: Guiding Lights (Adult R&B Songs). Billboard. billboard.com.
  8. Web site: Earth, Wind & Fire: My Promise (Adult R&B Songs). Billboard. billboard.com.
  9. Web site: Earth, Wind & Fire: My Promise (Adult Contemporary Songs). Billboard. billboard.com.
  10. Top R&B/Hip-Hop Albums – Year-End 2013. Billboard. July 23, 2020.