Novelis Explained

Novelis Inc.
Type:	Subsidiary
Foundation:	2005
Location:	Atlanta, GA, USA
Key People:	Steven Fisher, President and CEO^[1] ^[2]
Industry:	Metals, Manufacturing, Recycling
Products:	Aluminium
Area Served:	Worldwide
Revenue:	US$16.2 billion (2024)^[3]
Net Income:	US$600 million (2024)
Assets:	US$14.62 billion (2024)
Equity:	US$3.81 billion (2024)
Num Employees:	13,548 (2024)^[4]
Parent:	Hindalco Industries
Homepage:	www.novelis.com

Novelis Inc. is an American industrial aluminum company, headquartered in Atlanta, Georgia, United States.^{[5] [6]} It is an independent subsidiary of multinational aluminium and copper manufacturing company Hindalco Industries.^[7] Novelis is a producer of rolled aluminum and an aluminum recycler.^[8] The company serves customers in sectors including beverage cans, automotive, aerospace, consumer electronics, construction, foil and packaging.^[9]

Novelis is investing $2.5 billion in a new, low-carbon, aluminum plant in Bay Minette, Alabama. Once complete, it will be a fully integrated U.S. mill.^[10]

Company history

The Novelis company was spun off from Canadian mining and aluminum manufacturer, Alcan Inc. and incorporated in 2005.^[11] The company was acquired by India's Hindalco Industries for $6 billion in 2007.^[12] This makes Novelis a member of the Aditya Birla Group.^[13]

Operations

Novelis is the world’s largest producer of rolled aluminum sheet, with operations spanning 11 countries and nearly 11,000 employees. The company divides its operations into four regions: North America, Europe, Asia, and South America. The regional headquarters are Atlanta, Zurich, Seoul, and Sao Paulo. Novelis also has operations in UK, Germany, Italy, France, Canada, China, Malaysia and Vietnam .^[14]

The company invested $100 million in its first manufacturing facility in China, which opened in 2014.^[15] In response to global demand for aluminum sheet for automotive, electronics and beverage cans, the company has announced capital investments including a $400 million expansion in Asia,^[16] a $300 million expansion in Brazil^[17] and $200 million expansion in North America. In July 2014, it announced that Reynolds Consumer Products Inc., a subsidiary of the Rank Group of New Zealand, purchased the North American consumer products division of Novelis, for CAD $33.75mn.^[18]

Novelis recycles more than 70 billion used beverage cans each year.^[19]

Production

Packaging

• Foil packaging
• Closures
• Beverage Cans - Novelis produces sheet aluminum that it sells to the following companies to be made into cans:
  • Anheuser-Busch
  • Ball Corporation
  • Coca-Cola
  • GZ Industries Ltd Nigeria
  • Rexam^[20]

Automotive & Transportation

Aluminum structures and components for transportation products in automotive, automotive heat exchanger and mass transportation.^[21] Auto sheet customers include:

• Audi
• BMW
• Ferrari
• Ford
• GM
• Hyundai
• Mercedes-Benz
• Jaguar
• Porsche
• Volvo^[22]
• Range Rover^[23]

Specialty

• Architecture & Building
  • Facade
  • Roofing
  • Insulation
  • Shutters
• Lithography & Printing
• Consumer Goods
  • Smartphones, laptops, TV
• Industrial Applications

Sustainability

In 2012, Novelis released its second annual sustainability report. The report stated:

• 19% reduction in energy intensity – halfway to Novelis' 2020 goal of 39 percent
• 11% reduction in water intensity, almost halfway to its goal of 25 percent
• 7% reduction in greenhouse gas emissions, representing significant progress towards reaching its total goal of halving Novelis' absolute GHGs
• 18% improvement towards the company's goal of reducing waste to landfill to zero.^[24]

The Novelis report received an A rating from the Global Reporting Initiative (GRI), the world's most widely used framework for sustainability reporting.^[25]

Acquisitions

On 15 April 2020, Hindalco Industries' subsidiary Novelis Inc. acquired Aleris Corporation for $2.8 billion. Through this acquisition Novelis entered into the high-end aerospace segment.^[26]

Awards and accomplishments

• 2013, Novelis was named metals company of the year, and Novelis CEO Phil Martens was named CEO of the year on the Platts Global Metals Awards in London^[27]
• 2012, Novelis CEO Phil Martens was named one of the top 25 CEOs in the world by Best Practice Institute^[28]
• 2012 Aluminium Awards for Innovation Leadership^[29]
• 2012 American Metal Market Award for Aluminum Excellence in Environmental Responsibility in 2012:^[30]
• 2012 Georgia Governor’s International Award for establishing its Global Research & Technology Center in Kennesaw, GA.^[31]
• 2011 Innovation Award from BMW^[32]
• 2009 Vision Award from Keep America Beautiful^[33]

External links

• Novelis web site

Notes and References

1. Web site: Document. 2020-08-13. www.sec.gov.
2. Web site: Mr. Steven Fisher - Leadership Team - Aditya Birla Group. 2020-08-13. abg.com. en.
3. Web site: Novelis Q4FY24 results.
4. Web site: People. Novelis.
5. Web site: Novelis expanding in Brazil. Atlanta Business Chronicle. 2012-11-13.
6. Web site: EDGAR Search Results. 2020-08-13. www.sec.gov.
7. Web site: Our Companies - Hindalco. 2020-08-13. www.hindalco.com.
8. Web site: Novelis to Invest 50 Million for New Coating Line in Brazil. CanTech Online. 2012-11-13.
9. Web site: Novelis LinkedIn. LinkedIn. 2012-11-13.
10. Web site: Bay Minette . 2022-08-12 . Novelis . en-US.
11. Web site: Novelis - Our History. Novelis. 2012-11-13.
12. Web site: Hindalco of India Buys Aluminum Rival. New York Times. 2012-11-13.
13. Web site: Aditya Birla Group: Novelis. Aditya Birla. 2012-11-13.
14. Web site: Novelis - Geographic Locations. Novelis. 2015-11-09.
15. Web site: Novelis to Build 100 MN Plant in China. Business-Standard. 2012-11-13.
16. Web site: Novelis to open Shanghai office. Aluminium Today. 2012-11-13.
17. Web site: Novelis builds on its footprint. The Atlanta Journal-Constitution. 2012-11-13.
18. Web site: Novelis Completes Sale of North America Consumer Foil Business to Reynolds Consumer Products. Novelis. 2015-11-09.
19. Web site: Novelis Sustainability Page. Novelis. 2020-02-12.
20. Web site: Novelis builds on its footprint. The Atlanta Journal-Constitution. 2012-11-13.
21. Web site: Novelis - Automotive & Transportation. Novelis. 2012-11-13.
22. Web site: Novelis to Build First Manufacturing Plant in China. PR Newswire. 2012-11-13.
23. Web site: 2012 Range Rover Evoque Features Novelis' Ac-600 PX Aluminum Sheet. The Aluminum Association. 2012-11-13.
24. Web site: Novelis Emerging Sustainability Leader In the Aluminum Industry. https://archive.today/20130201141913/http://www.reuters.com/article/2012/08/30/idUS124016+30-Aug-2012+PRN20120830. dead. 2013-02-01. Reuters. 2012-11-13.
25. Web site: Novelis Emerging Sustainability Leader Aluminum. Yahoo Finance. 2012-11-13.
26. Web site: Hindalco closes $2.8-billion acquisition of US-based Aleris Corp. Thomas. Tanya. 2020-04-14. Livemint. en. 2020-04-14.
27. Web site: Platts 2013 Global Metals Awards winners. Platts. 2013-05-25.
28. Web site: Novelis' Phil Martens Named One of the Top 25 CEOs in the World by Best Practice Institute. New York Times. 12 June 2012 . 2012-11-13.
29. Web site: Novelis Recognized for Innovation Leadership with Three European Aluminium Awards. Yahoo Finance. 2012-11-13.
30. Web site: American Metal Market Award for Aluminum Excellence 2012. American Metal Market. 2012-11-13.
31. Web site: 2012 Atlanta World Showcase & International Awards. Atlanta Business Journal. 2012-11-13.
32. Web site: BMW Innovation Award for lightweight vehicle construction. ASM International. 2012-11-13.
33. Web site: Novelis to Receive Award for Green, Volunteering Efforts. Reliable Plant. 2012-11-13.