Novara (company) explained

Novara, was the private label brand of bicycles, apparel and bicycle accessories, that was exclusively available through the consumer cooperative REI. The brand was introduced in 1983 and was headquartered in Kent, Washington.^[1] Novara bikes are designed in house; outsourced for manufacturing, then finished by REI.^[2]

The Novara brand was also used for REI's line of cycling clothing^[3] and accessories.^[4]

Since 2008, REI has settled both in and out of court with an undisclosed number of individuals who suffered injuries while riding Novara bicycles.^[5]

In 2016, REI announced the Novara line would be discontinued.^[6]

Models

Types with model amount in parentheses.

• Kids' Bikes (13)^[7]
  • Novara Pulse
  • Ponderosa 24"
  • Tractor 24"
  • Moxie 24"
  • Duster 6
  • Pixie 6
  • Duster Single Speed
  • Pixie SS
  • Stinger 16
  • Firefly 16"
  • Stinger 12"
  • Firefly 12"
  • Afterburner SS Single-Speed Trailer Bike
• Road Bikes (7)^[8]
  • Verita
  • Strada
  • Carema Pro
  • Novara Divano
  • Novara Carema
  • Novara Express
  • Novara Express XX
  • Novara Trionfo
  • Novara Zeno (650C)
• Touring Bikes (2)^[9]
  • Randonee
  • Safari
• Recreation bikes (6)^[10]
  • Forza
  • Fiona
  • Corsa
  • Mia
  • Jaunt Bike
  • Jaunt XX
• City Bikes (5)^[11]
  • E.T.A.
  • Novara Buzz
  • Novara Buzz One
  • Novara Fusion
  • Novara Gotham
  • Novara Transfer
• Mountain Bikes (6)^[12]
  • Ponderosa 29
  • Tupelo 29
  • Tupelo 27.5
  • Matador 29
  • Bonanza
  • Bonita
  • Portal
  • Pika
  • Novara Method 1.0
  • Novara Method 2.0

References

Specific references:General references:

• King County Rolls Out Green Bike Program from The Stranger, August 27, 2008
• Dahon and REI Novara Folding Bicycles Recalled Due to Fall Hazard from the U.S. Consumer Product Safety Commission
• Choosing a Bike - Mid Range Tourers from the Adventure Cycling Guide (UK)
• Review: Novara Randonee: It's a Wrap from Bicycle Times magazine
• Kiplinger's Personal Finance August 2002, page 75

External links

• REI Bicycles site
• REI Bike Your drive site

Notes and References

1. Web site: REI Announces its Exclusive 2011 Novara Bicycle Line - Mainline Collection Covers a Continuum of Distances . https://web.archive.org/web/20100925054705/http://www.prweb.com/releases/2010/09/prweb4545224.htm . dead . September 25, 2010 . Prweb.com . 2011-09-02.
2. Web site: Review: Novara Randonee: It's a Wrap | Bicycle Times Magazine . Bicycletimesmag.com . 2009-11-19 . 2011-09-02.
3. Web site: Novara Cycle Clothing at REI.com | 100% Satisfaction Guarantee | Free Shipping to REI stores . Rei.com . 2011-09-02.
4. Web site: Cycling: Novara Gear at REI.com | 100% Satisfaction Guarantee | Free Shipping to REI stores . Rei.com . 2011-09-02.
5. Web site: Iconic Seattle company facing disturbing accusations . https://web.archive.org/web/20130618191601/http://www.komonews.com/news/problemsolvers/REI-defends-reputation-despite-claims-of-broken-bikes-and-injured-riders-208380251.html . 2013-06-18. KOMO news . 2013-05-21 . 2016-07-21.
6. https://www.bicycleretailer.com/retail-news/2016/09/20/rei-replace-novara-bike-brand-new-brand-co-op-cycles#.YFZxJZ1Kg2w REI to replace Novara bike brand with new brand, Co-op Cycles
7. Web site: Novara kids' bikes, boys' bikes and girls' bikes at REI . Rei.com . 2011-09-02.
8. Web site: Novara road bikes at REI . Rei.com . 2011-09-02.
9. Web site: Novara touring bikes at REI . Rei.com . 2011-09-02.
10. Web site: Novara recreation bikes for comfort cruising at REI . Rei.com . 2011-09-02.
11. Web site: Novara urban bikes for commuting and urban riding at REI . Rei.com . 2011-09-02.
12. Web site: Novara mountain bikes, 29ers and trail bikes at REI . Rei.com . 2011-09-02.