| Native Name Lang: | sr |
| Official Name: | Nova Varoš |
| Settlement Type: | Town and municipality |
| Coordinates: | 43.4604°N 67.923°W |
| Subdivision Type: | Country |
| Subdivision Name: |  Serbia |
| Subdivision Type1: | Region |
| Subdivision Name1: | Šumadija and Western Serbia |
| Subdivision Type2: | District |
| Subdivision Name2: | Zlatibor |
| Parts Type: | Settlements |
| Parts Style: | para |
| P1: | 32 |
| Leader Title: | Mayor |
| Leader Name: | Radosav Vasiljević |
| Leader Party: | SNS |
| Area Blank1 Title: | Town |
| Area Blank1 Km2: | 3.79 |
| Area Blank2 Title: | Municipality |
| Area Blank2 Km2: | 581 |
| Elevation M: | 1111 |
| Population As Of: | 2022 census |
| Population Blank1 Title: | Town |
| Population Blank1: | 7542 |
| Population Density Blank1 Km2: | auto |
| Population Blank2 Title: | Municipality |
| Population Blank2: | 13507 |
| Population Density Blank2 Km2: | auto |
| Timezone: | CET |
| Utc Offset: | +1 |
| Timezone Dst: | CEST |
| Utc Offset Dst: | +2 |
| Postal Code Type: | Postal code |
| Postal Code: | 31320 |
| Area Code Type: | Area code |
| Area Code: | +381(0)33 |
| Blank Name: | Car plates |
| Blank Info: | NV |
Nova Varoš (Serbian: Нова Варош, pronounced as /nɔ̂v̞aː v̞ǎːrɔʃ/) is a town and municipality located in the Zlatibor District of southwestern Serbia. The municipality of Nova Varoš has a population of 13,507, while the town of Nova Varoš itself has a population of 7,542 inhabitants.
Nova Varoš was founded in the middle of the 16th century. It is associated with the name of Skender Pasha of Genoa. When Skender-pasha, travelling from Bosnia to the Ottoman capital of Constantinople (1530), stopped with his entourage on the plateau below the mountain Zlatar and was delighted with the beauty of this wooded area and the intoxicating smell of pine, he ordered a town to be built there. Settlements soon sprang up on the site of today's Nova Varoš. It was called Skender-pašina palanka (Skender-pasha's Palanka). When it grew to close to 2,000 houses, "a fire broke out and burned the palace to the ground" (Evliya Çelebi). Most of the inhabitants stayed there and built a new town which they called Nova Kasaba, which in Serbian means Nova Varoš.
Nova Varoš is located in southwest Serbia, the main road that connects the north of the country the Montenegrin coast. It is situated at 1000 meters above sea level, and below the northern slopes of mountain Zlatar. Nova Varoš is located in the Dinaric mountain range. North of town is mountain Murtenica, while the south mountain Zlatar.
Nova Varoš has an oceanic climate (Köppen climate classification: Cfb).
According to the last official census done in 2022, the Municipality of Nova Varoš has 13,507 inhabitants. Population density on the territory of the municipality is 23 inhabitants per square kilometer.
In 1991, the population of the municipality was composed of: Serbs and Montenegrins (89.20%), ethnic Muslims (8.51%) and others.
In 2002, the population of the municipality was composed of: Serbs (18,001) (90.09%), Bosniaks (1,028) (5.15%), ethnic Muslims (502) (2.51%) and others. Most of those who in 1991 census declared themselves as Muslims by ethnicity, in the next census in 2002 declared themselves as Bosniaks, while the smaller number of them still declare themselves as Muslims by ethnicity.
Ethnic composition of the municipality according to 2011 and 2022 censuses:
| Census 1991 | Census 2011 | Census 2022 [1] | |||||
|---|---|---|---|---|---|---|---|
| Ethnic group | Population | % | Population | % | Population | % | |
| Serbs | 19,284 | 88.4% | 14,899 | 89.6% | 11,901 | 88.1% | |
| Bosniaks | 1,857 | 8.51% | 788 | 4.74% | 673 | 4.98% | |
| Muslims | 526 | 3.16% | 308 | 2.28% | |||
| Yugoslavs | 348 | 1.59% | 37 | 0.22% | 40 | 0.30% | |
| Montenegrins | 173 | 0.79% | 31 | 0.19% | 9 | 0.07% | |
| Others | 150 | 0.69% | 357 | 2.15% | 576 | 4.26% | |
| Total | 21,812 | 16,638 | 13,507 | ||||
Aside from the town of Nova Varoš, the municipality includes the following settlements:
The following table gives a preview of total number of registered people employed in legal entities per their core activity (as of 2018):[2]
| Activity | Total | |
|---|---|---|
| Agriculture, forestry and fishing | 61 | |
| Mining and quarrying | 13 | |
| Manufacturing | 817 | |
| Electricity, gas, steam and air conditioning supply | 110 | |
| Water supply; sewerage, waste management and remediation activities | 66 | |
| Construction | 75 | |
| Wholesale and retail trade, repair of motor vehicles and motorcycles | 356 | |
| Transportation and storage | 253 | |
| Accommodation and food services | 188 | |
| Information and communication | 27 | |
| Financial and insurance activities | 31 | |
| Real estate activities | align="right" | - |
| Professional, scientific and technical activities | 59 | |
| Administrative and support service activities | 17 | |
| Public administration and defense; compulsory social security | 288 | |
| Education | 220 | |
| Human health and social work activities | 190 | |
| Arts, entertainment and recreation | 54 | |
| Other service activities | 35 | |
| Individual agricultural workers | 151 | |
| Total | 3,010 |