| Nostalgie | |
| Area: | France |
| Frequency: | 90.4 MHz (Paris) 96.0 MHz (Marseille) 92.9 MHz (Lyon) 88.1 MHz (Lebanon) List of frequencies of other areas |
| Format: | Oldies AC |
| Owner: | NRJ Group |
Nostalgie is a popular French radio station broadcasting on FM, mostly playing pre-2000s songs with 76% of them coming from the 1980s.[1] Nostalgie is part of the NRJ Group.
Radio Nostalgie, now simply Nostalgie, was created on 16 September 1983. Since 1985 Radio Nostalgie was developing a network in France and in 1986 the station was also broadcasting in Paris.
Also at this time, Radio Nostalgie was already developing abroad in countries such as Belgium, Lebanon, Portugal and Russia (Moscow). And later continued its expansion in Eastern Europe, the Balearic Islands (Spain), the Americas, and more recently in Africa: Côte d'Ivoire (Abidjan), Senegal (Dakar) and Togo (Lomé).
Towards 1987/1988, the life of the station was marked by the diffusion of popular and rare songs from the 50s to the 80s with news and some significant programs:
In 1997, the group Générale Occidentale entered at 49% in the share capital, RMC retaining the remaining 51%. Nostalgie focused towards a younger format by broadcasting songs of the 1980s and entertainment programs by well-known hosts (Pierre Bellemare, Georges Beller, Lio, Pierre Galibert, etc.). The audience was crumbling dangerously.
On 10 April 1997, the radio station started broadcasting its own TV station, Nostalgie la télé. It was owned by the AB Groupe who had agreed to broadcast under this name. However, the channel failed, and was replaced in the summer of 1999 by RFM TV.
At the outbreak of the RMC Group, Radio Nostalgie, as well as RMC and Montmartre FM, were put up for sale. NRJ Group was a candidate, and the CSA authorizes repurchase. Following virulent protests from the independent local radio, saying the NRJ group would monopoly on local advertising market with its four networks (NRJ, Chérie FM and Rire & Chansons and Nostalgie): they indeed feared too much pressure from advertisers with attractive offers. The CSA then imposes conditions on the NRJ Group to reduce the monopoly : Rire & Chansons becomes 100% passive (closing local stations, which also contradicted terms of the CSA's own, which erect at the birth of Rire & Chansons) and some other local stations of the NRJ group will stop broadcasting in some cities where NRJ is strongly present.
Within a few months, the audience of Radio Nostalgie exploded: whereas previously the highest scores were in the range of only 6% of total audience, Nostalgie quickly exceeded 8%. The simultaneous start of Christophe Sabot (Director of Programming) and Jean-Marc Morandini (Director of Nostalgie) did not affect the score.[2]
In 1996 a new slogan was introduced: La légende, and later became the main slogan, as it was always present on the logo between 1996 and February 2013.
Nostalgie has many international affiliates under the same name in the following countries :
Nostalgie currently has 56 web-radios in various musical genres, to listen the webradios or know more about the web-radios see the reference:[14]