| Nordic Mist | |
| Type: | Drink mixer |
| Manufacturer: | Coca-Cola |
| Origin: | United States |
| Introduced: | 1992 |
| Related: | Clearly Canadian Perrier |
Nordic Mist (stylised as Nørdic Mist) is a line of soft drink mixers produced by The Coca-Cola Company and sold in Chile, Guinea-Bissau, Luxembourg, Belgium, Portugal, Israel and Spain.[1]
Nørdic Mist was introduced to New York City, Boston, Pittsburgh, and Philadelphia in September 1992. It was the result of a team working under Mary Minnick to develop beverages to compete in the growing low-carbohydrate, healthier soft drink market.[2] Nørdic Mist was created more specifically to compete with Clearly Canadian, a brand of sparkling water quickly growing in popularity at the time.[3] At its debut it was available in five flavors - black cherry, raspberry, peach, pineapple, and kiwi-pineapple-guava.[4] Chile saw the arrival of Nørdic Mist in 1997, distributed there by Embotelladora Andina.[5] [6]
Nørdic Mist was introduced to Spain in 2000. In less than three years Coca-Cola enjoyed a 17% share of the tonic water market.[7]
Nørdic Mist has achieved almost cult status as the best mixer for gin & tonic with various Facebook pages [8] and blogs [9] requesting its export to other countries where it is not currently available.
In German slang, the word "Mist" (literally translated: manure) is used as a mild expletive. The closest approximation in English could be "crap".
The way Nørdic is written on the logo, with an O with a slash (Ø), pronounces exactly like Nerdic in Norwegian and Danish. This might be the reason why it never was launched in Scandinavian countries.
The mixer was produced by a team headed by Mary Minnick and was nicknamed "Wolf Sweat" by some senior Coke executives.