Noggin (brand) explained

Noggin
Producttype:
Currentowner:Paramount Global
Country:United States
Markets:
  • United States (1999–2009, 2015–2024)
  • United Kingdom (2006–2010, 2020–2024)
  • France (2020–2024)
  • Germany (2020–2024)
  • Austria (2020–2024)
  • Latin America (2015–2024)
Introduced:February 2, 1999 (Television channel)[1]
March 5, 2015 (Streaming service)
Discontinued:September 28, 2009 (Television channel)
July 2, 2024 (Streaming service)
Previousowners:Sesame Workshop (co-owner; 1999–2002)

Noggin is an American edutainment brand launched on February 2, 1999.[1] It was co-founded by MTV Networks (owners of Nickelodeon) and Sesame Workshop.[2] [3] It started out as a cable television channel and a website, both centered around the concepts of imagination, creativity, and education. From 2015 to 2024, Noggin was a streaming service.[4]

In Noggin's first three years, it was mainly aimed at pre-teens and teenagers.[5] One of Noggin's goals was to disprove the idea "that educational programming is not entertaining enough to attract pre-teens and young adults."[6] It only aired preschool shows in the morning and devoted the rest of its schedule to tween and teen shows. In April 2002, Noggin extended its preschool block to last for 12 hours, airing from 6 a.m. to 6 p.m. daily, and the teen block ran from 6 p.m. to 6 a.m.[7] [8] The teen block was given a new name, "The N," to distinguish itself from the preschool block. The shows that made up Noggin's original older-skewing lineup aired exclusively during The N from 2002 onward.

Sesame Workshop eventually sold its stake in Noggin to Viacom in August 2002 but continued to co-produce shows for Noggin until 2009.[9] The original Noggin channel closed on September 28, 2009, and the brand was dormant until 2015, when it was announced that Noggin would relaunch as a streaming service.[10] The service launched on March 5, 2015.[11] In 2020, the Noggin streaming service started producing its own exclusive shows.[12] On February 15, 2024, Paramount Global laid off Noggin's staff and announced that the Noggin streaming service would shut down soon.[13] The service shut down on July 2, 2024, with some shows moved to Paramount+.[14]

Creation

Noggin's creation dates back to 1995, when Sesame Workshop (then known as the Children's Television Workshop) planned to start an educational cable channel called "New Kid City."[15] The Los Angeles Times reported that "launching its own channel is the only way to ensure a home for its highly acclaimed shows, which are often passed over by networks in favor of more commercially successful fare."[15] Meanwhile, Nickelodeon (part of MTV Networks) planned its own educational channel called "Big Orange."[16] [17] When the two companies learned of each other's ideas, they partnered to create a channel together.[18] [19]

The channel was named Noggin (a slang term for a person's head), reflecting its purpose: to encourage kids to think, discover new things, and use their imaginations.[20] When it started, Noggin was mostly aimed at kids aged 6–12.[21] Its main goal was to provide "fun shows that help kids learn and inspire their curiosity – all without feeling like they're in school." Noggin's core values included the statements: "Kids want to learn. Kids are naturally curious. There are no stupid questions."

Brand elements

Logo and branding

From 1999 until 2019, Noggin used the same logo: the bottom half of a smiling cartoon face.[22] The logo's upper half featured different icons that represented topics the head was "thinking of" (such as a beaker to reflect science, or flowers to reflect springtime).[23] Hundreds of different "toppers" were designed for the logo.[22] For its first few years, Noggin often captioned its logo with the slogan "What sparks you?"[22] It also aired videos of kids and teens responding to the question, explaining their favorite topics that "spark" their imaginations.[22]

Noggin's logo was featured in a large amount of original shorts and animations that ran between shows on the channel.[23] In its early years, Noggin's creative team hired "sick and twisted"[24] independent animators to create station ID commercials, hoping that they could each bring their own personal design elements to the logo. The goal was to make the logo "look unlike any other network" and inspire kids' creativity.[24] In 2019, the original Noggin face logo was retired for the first time in 20 years; it was replaced with a lowercase noggin wordmark written in purple.[25]

Television channel

See also: List of programs broadcast by Noggin. The first service established under Noggin was a cable TV channel. It operated from February 2, 1999, until September 28, 2009. When it started, the channel mainly showed reruns from Sesame Workshop and Nickelodeon's libraries.[26] [27] Noggin was originally aimed at pre-teens, since Noggin's creative team felt that this age group was "underserved when it comes to new, quality educational television."[28] The Noggin channel was commercial-free and allowed teachers to tape its programs for use in the classroom.[29]

Noggin's original lineup included classic episodes of The Electric Company, 3-2-1 Contact, Cro, Square One Television, and Ghostwriter from Sesame Workshop's library. It also included series like Wild Side Show, Nick News, and Doug from Nickelodeon's library. From 2000 to 2002, Noggin aired reruns of the science show Bill Nye the Science Guy.[30] Bill Nye also starred in brand-new segments made specially for Noggin, where he played the role of Noggin's "head sparkologist" and tried to find out what topics sparked viewers' imaginations.[31]

Noggin's first original show was Phred on Your Head Show, which featured an animated host named Phred.[32] A second original series, A Walk in Your Shoes, premiered in October 1999.[33] Each episode of A Walk in Your Shoes followed two different people "switching lives" to better understand each other's cultures.[34] In 2000, Noggin introduced three series of shorts that aired during program breaks: Me in a Box, which showed kids making dioramas to represent their personalities;[29] Citizen Phoebe, about a girl who wants to run for president; and Oobi, a preschool series about bare-hand puppets.[29]

By 2001, original content made up 40% of Noggin's schedule.[29] That year, Noggin premiered four new shows: Big Kids, a British-American co-production;[35] On the Team, a documentary about a Little League baseball team;[36] Sponk!, a game show centered around improv acting;[37] and The URL with Phred Show, which showcased viewers' submissions to the Noggin website. On April 1, 2002, the channel was reorganized into two blocks: a daytime block for preschoolers and a nighttime block, The N, for teens.[8] Play with Me Sesame, a new series featuring Sesame Street characters, debuted on the same day.[38]

Sesame Workshop continued to co-produce shows for Noggin through 2009, most notably Out There[39] and The Upside Down Show,[40] two live-action series. Both shows were developed by Sesame Workshop's writers in New York and filmed by a multinational team in Australia.[41] The Noggin brand was placed on a six-year hiatus from 2009 to 2015; on September 28, 2009, its channel space was taken over by a 24-hour channel based on Nickelodeon's Nick Jr. block.[42]

The N

See main article: The N. The N (standing for Noggin) was an overnight programming block on the Noggin channel, aimed at older kids and teenagers. It premiered on April 1, 2002, and aired until December 31, 2007. Promotions advertised the block as "The N: The New Name for Nighttime on Noggin." It took several months for Noggin to choose the right name for the block; as reported by Kidscreen in 2002, they needed a name to "help distance and distinguish the tween programming from the preschool fare,"[43] but the legal department also required the block to maintain a relation to Noggin's main name.

Noggin's preexisting tween-targeted shows—like A Walk in Your Shoes and Sponk!—only aired during The N from 2002 onward. Noggin produced several original series for the block, including the animated comedy O'Grady, the drama South of Nowhere, and the competition show Girls v. Boys. The N was also the U.S. broadcast home of the Canadian series .[44] Noggin aimed to promote a variety of life skills through the shows on The N, including self-respect, constructive thinking, and tolerance of diversity.[45]

Like the rest of Noggin, The N's shows were created with educational goals,[46] which was uncommon for teen programming at the time. The block was managed by the same team that made Noggin's preschool shows. The team considered it a challenge to focus on both preschoolers and an older audience,[47] but because both focused on educational shows with valuable life lessons, they felt Noggin and The N had a "unified brand identity." From 2007 to 2009, the block was moved from Noggin to a new channel. The channel carried TEENick programming throughout the day and relegated The N's content to a block at night, similar to The N's structure before it spun off from Noggin.[48] [49] According to Polygon, "Nickelodeon began phasing out The N's programming and replacing it with TEENick, an entertainment block with no educational curriculum and zero involvement from Noggin. The N lost its footing by 2009, and both [The N] and its website closed down completely."[50]

Streaming service

On March 5, 2015, Noggin was relaunched as a mobile streaming service.[51] [52] [53] From 2015 to 2020, it included older shows from Noggin's time as a cable channel. In 2020, Noggin started to make new shows for the service. These included an exercise show called Yoga Friends and a cooking show called School of Yum. Kinderwood, an animated series about five classmates at a magical school, premiered on Noggin in 2020.[54] In 2021, the service introduced a half-hour educational show called Noggin Knows and a series of shorts called The Noggins, which featured new teal-colored mascots called Noggins.

The Noggin streaming service would expand into international markets, starting with the rollout of a Spanish-language version that launched in Latin America in November 2015.[55] [56] [57] This version included some shows that were not available on the English-language service, including the Spanish dub of Rugrats.[58] A Portuguese version was released on November 21, 2015.[59] [60] On September 21, 2020, it was announced that versions of Noggin would launch in the United Kingdom, France, Germany and Austria as an add-on to Amazon Prime Video. The UK version of Noggin replaced the More Milkshake! SVOD service, with the name transitioning over as a section on the service.[61]

On February 15, 2024, corporate owner Paramount Global announced that the Noggin streaming service would be shutting down later that year, with the entire Noggin team being laid off. The platform was shut down on July 2, 2024, with billing stopped by May 30. Noggin's slate of original and acquired programming would be moved over to sister streaming service Paramount+ under the Nick Jr. brand.[62]

Mascots

Throughout its history, Noggin has featured unique cartoon characters who act as the hosts and mascots of the brand. During Noggin's time as a cable channel, these mascots often appeared during program breaks to introduce shows. Noggin has had the following mascots:

Spin-off media

Websites

The Noggin channel launched along with an interactive website, Noggin.com, which was active until 2024. The website features games, blogs, printables, and fact sheets. The website was integrated into many of Noggin's earlier shows, like Sponk! and The URL with Phred Show, which featured viewer-submitted questions and artwork from Noggin.com.[68] [69] Throughout 2000, Bill Nye of Bill Nye the Science Guy answered questions asked by Noggin.com users between airings of his show.[70] [71] In 2001, Noggin launched "Chattervision", which allowed viewers to comment on different shows online and see their conversations appear live on TV.[72]

One of the website's first games was the "Noggimation Station," which taught visitors about the animation process and allowed them to design their own animations, some of which were chosen to air on TV.[73] Another website, called MyNoggin.com, was launched in October 2007.[74] It was a subscription-based site that offered educational games and allowed parents to track their child's progress in different subjects.[75] [76]

Blocks on other channels

Blocks based on Noggin have appeared on other channels. TV Land aired a one-night Noggin special on April 26, 1999.[77] [78] Spanning two hours, the special featured reruns of The Electric Company, along with animated shorts featuring the Noggin logo.[79] Noggin shows were also occasionally seen on the main Nickelodeon channel.[80] On June 6, 1999, Nickelodeon ran the first episode of Noggin's Phred on Your Head Show.[81]

On March 27, 2000, Nickelodeon introduced a half-hour block of Noggin shows that aired every weekday morning until June 2001. The block was originally titled "Noggins Up" and became "Noggin on Nickelodeon" during its second year on the air.[82] It showcased one tween-oriented program every weekday, including A Walk In Your Shoes and On the Team. The block attracted thousands of visitors to the Noggin.com site.[83] Nickelodeon revived the block for a single day on April 7, 2003.[84] [85] [86] Following the block's removal, premiere episodes of Noggin series were often simulcast on Nickelodeon and Noggin.[87]

The Noggin name was used for an otherwise unrelated programming block on Nick Jr. UK from May 2004 until September 2005.[88] It ran for two hours every night and included reruns of older British television series for children.[89] On January 30, 2006, Noggin was launched as a block on TMF in the United Kingdom, this time in the style of the US Noggin.[90] [91] It ran every weekday from 7 a.m. to 9 a.m.[92] [93] Noggin continued for a short time on TMF's successor, VIVA, until March 2010.

From May 2021 to March 2022, the Nick Jr. Channel aired an hour-long block of programming from the Noggin streaming service every Friday.[94] [95] The block, titled "Noggin Hour,"[94] featured shows such as Noggin Knows and Kinderwood,[96] [97] as well as the acquired series Hey Duggee and JoJo & Gran Gran. Noggin interstitials played during commercial breaks, and a purple screen bug reading "On Noggin" was shown toward the beginning of each show.

Live events

Noggin held live events to promote its shows. At the 2001 North American Trade Show in Minnesota, Noggin presented a replica of the set from Oobi.[98] In spring 2002, Noggin launched a live version of its Play with Me Sesame series, featuring mascot characters and music from the show.[99] [100] In May 2002, the Jillian's restaurant chain offered "Noggin Play Days" each Wednesday afternoon, where attendees could watch a live feed of Noggin with themed activities and meals.[101]

In March 2004, Noggin partnered with GGP shopping malls to host a free arts-and-crafts program called Club Noggin.[102] [103] [104] It debuted at five malls in April of the same year.[105] Attendance at the first few events exceeded expectations,[106] leading GGP to bring Club Noggin to over 100 malls across the United States.[107] The monthly events were hosted by trained YMCA leaders, who offered crafts and activities based on Noggin characters.[108] Each meeting was themed around a different Noggin show.[109] [110]

From October 2005 until late 2006, Noggin sponsored a music festival called "Jamarama Live", which toured the United States.[111] [112] The tour had performances from Laurie Berkner, a musician on Jack's Big Music Show.[113] [114] It also had appearances from a mascot costume of Moose A. Moose.[115] Reviewers for Time Magazine compared Jamarama to a family-friendly version of Lollapalooza.[116]

In November 2005, a Noggin float appeared at America's Thanksgiving Parade.[117] In November 2006, Noggin hosted an online charity auction on its website, called the "Noggin Auction." Viewers could bid on props from different Noggin shows.[118] Noggin also auctioned off props from The N's teen shows, with the money going to homeless shelters.[119] In August 2007, Noggin partnered with St. Jude Children's Research Hospital and sponsored its annual Trike-A-Thon program.[120] [121]

See also

External links

Notes and References

  1. Web site: A Lucky Few Children Get to Start Using Their Noggin . Bianculli . David . . February 2, 1999 . https://web.archive.org/web/20151102175438/http://www.nydailynews.com/archives/entertainment/lucky-children-start-noggin-article-1.825516 . November 2, 2015 . dead.
  2. Web site: The-N.com Terms & Conditions . https://web.archive.org/web/20020609152931/http://www.the-n.com/footerPage.php?ipv_sectionID=46&ipv_articleID=52 . June 9, 2002 . Noggin LLC . This Site at THE-N.COM is fully controlled and operated by Noggin LLC, a joint venture of MTV Networks, a division of Viacom International, Inc., and Sesame Workshop..
  3. Web site: Noggin Leads MTV Nets Digital Charge. Multichannel News. Linda. Moss. May 4, 1998.
  4. Web site: Spangler . Todd . 2024-02-15 . Noggin Is Shutting Down After Paramount Global Laid Off Subscription Service's Entire Staff . 2024-06-17 . Variety.
  5. News: Barker . Kate . Noggin spawns original educon for older kids . . Brunico Communications . https://web.archive.org/web/20141208155216/http://kidscreen.com/2000/02/01/27973-20000201/ . December 8, 2014 . live.
  6. Web site: Noggin Adds Interactive Series . . Umstead . R. Thomas . June 11, 2001 . https://web.archive.org/web/20141208155216/https://www.nexttv.com/news/noggin-adds-interactive-series-135999 . December 8, 2014 . live.
  7. News: Noggin growing into tween TV . . March 21, 2002 . https://web.archive.org/web/20170202025811/http://www.giftsanddec.com/article/441510-noggin-growing-into-tween-tv . February 2, 2017 . live.
  8. News: Noggin Extends Preschool Block and Launches New Programming Block for Tweens as Part of Network Repositioning . March 21, 2002 . Lawrence.com . https://web.archive.org/web/20170202024431/http://www.lawrence.com/news/2002/mar/21/childrens_network/ . February 2, 2017 . live.
  9. Web site: Umstead . R. Thomas . August 11, 2012 . Nickelodeon Buyout Brings Noggin In-House . . . https://web.archive.org/web/20200407232401/https://www.multichannel.com/news/nickelodeon-buyout-brings-noggin-house-159642 . April 7, 2020 . live.
  10. 570711152377909249 . Nickelodeon . Remember #Noggin? It's coming back as a @NickJr preschool app with shows like Blue's Clues and Ni Hao Kai-Lan! #NickUpfront . Nickelodeon . February 25, 2015.
  11. Web site: Nickelodeon Unveils Mobile Sub Service For Preschoolers . . February 25, 2015 . Petski . Denise . https://web.archive.org/web/20150226234537/http://deadline.com/2015/02/nickelodeon-unveils-mobile-sub-service-for-preschoolers-1201381573/ . February 26, 2015 . live.
  12. Web site: Nickelodeon's Brand-New Animated Preschool Series Kinderwood Debuts on Noggin, Net's Interactive Learning Service, Thursday, Dec. 3 . . December 2, 2020 . Barbarito . Bronté . https://web.archive.org/web/20201207121329/https://www.businesswire.com/news/home/20201202005720/en/Nickelodeon’s-Brand-New-Animated-Preschool-Series-Kinderwood-Debuts-on-Noggin-Net’s-Interactive-Learning-Service-Thursday-Dec.-3/ . December 7, 2020 . live.
  13. Web site: Spangler . Todd . 2024-02-15 . Noggin Is Shutting Down After Paramount Global Laid Off Subscription Service's Entire Staff . 2024-06-01 . Variety . en-US.
  14. Web site: New Details on Shuttering of Paramount's Kids Streamer Noggin; When did the Service Sunset? . 2024-06-01 . IMDb . en-US.
  15. Web site: Kaplan . Karen . Company Town : TV's 'Sesame Street' Creators Want Their Own Niche on Dial . . 25 April 1995 . https://web.archive.org/web/20130530111358/http://articles.latimes.com/1995-04-25/business/fi-58679_1_sesame-street . May 30, 2013 . live.
  16. Web site: NICKELODEON PLANS NEW INTERACTIVE NET . May 8, 1995 . Variety Media, LLC . https://web.archive.org/web/20141226144154/http://variety.com/1995/scene/markets-festivals/nickelodeon-plans-new-interactive-net-99127436/ . December 26, 2014 . live.
  17. Web site: Noggin brands learning fun . Kidscreen . https://web.archive.org/web/20120517212545/http://kidscreen.com/1999/02/01/24323-19990201/ . May 17, 2012 . live.
  18. News: THE MEDIA BUSINESS; New Network for Children on Cable TV . . April 29, 1998 . Mifflin . Lawrie . https://web.archive.org/web/20121112101617/http://www.nytimes.com/1998/04/29/business/the-media-business-new-network-for-children-on-cable-tv.html . November 12, 2012 . live.
  19. News: Sesame Launches A Venture Arm To Invest In Startups That Help Kids . . February 1, 2016 . Kessler . Sarah . https://web.archive.org/web/20160201225942/http://www.fastcompany.com/3055935/most-creative-people/sesame-launches-a-venture-arm-to-invest-in-startups-that-help-kids . February 1, 2016 . live.
  20. News: EchoStar Launches New Noggin Network for Kids; DISH Network Teams Up With Nickelodeon and Children's Television Workshop to Offer Educational Programming . . January 8, 1999 . https://web.archive.org/web/20170202031756/http://files.shareholder.com/downloads/DISH/0x0x100124/46baee77-6658-4fdd-8a1f-1491ea7e042a/DISH_News_1999_1_8_General.pdf . February 2, 2017 . dead.
  21. News: Noggin Channel For Kids Will Be Digital Network and Online Site . https://web.archive.org/web/20151026010801/http://articles.chicagotribune.com/1999-01-06/features/9901060349_1_noggin-nickelodeon-dan-martinsen . October 26, 2015 . . January 6, 1999 . Westbrook . Bruce . live.
  22. Web site: Noggin brands learning fun . February 1, 1999 . Kidscreen . . Hood . Duncam . https://web.archive.org/web/20120517212545/https://kidscreen.com/1999/02/01/24323-19990201/ . May 17, 2012 . live.
  23. Book: Friedman, Amy . Articulating Noggin . November 23, 1998 . 15–19 . Viacom International/Sesame Workshop.
  24. Book: Santucci, Walter . The Guerrilla Guide to Animation . The Nirvana of Noggin . 228 . February 12, 2009 . . [Noggin] stressed imagination and thinking, and I was branded an 'edgy' and 'sick and twisted' animator ... Design-wise, the Noggin executives wanted their network to look unlike any other network..
  25. Web site: What platforms are doing to tackle discoverability . . October 29, 2019 . The whole experience was guided by two characters unique to Noggin ... this summer the SVOD rolled out a new interface focused instead on recognizable characters. . https://web.archive.org/web/20191030174827/http://kidscreen.com/2019/10/29/what-platforms-are-doing-to-tackle-discoverability/ . October 30, 2019 . live.
  26. Book: Heather Hendershot . Nickelodeon Nation: The History, Politics, and Economics of America's Only TV Channel for Kids . 1 February 2004 . NYU Press . 978-0-8147-3651-7 . 63–.
  27. News: MTV uses Nick's Noggin as new net . . . April 29, 1998 . Katz . Richard . https://web.archive.org/web/20191228170919/https://variety.com/1998/tv/news/mtv-uses-nick-s-noggin-as-new-net-1117470274/ . December 28, 2019 . live.
  28. News: Noggin to Debut Its First Original Series, A Walk in Your Shoes, with Stunt on Nickelodeon . . . April 19, 2000 . https://web.archive.org/web/20170202023205/http://www.prnewswire.com/news-releases/noggin-to-debut-its-first-original-series-a-walk-in-your-shoes-with-stunt-on-nickelodeon-on-april-30-72721592.html . February 2, 2017 . dead.
  29. Web site: NOGGIN Programming . dead . https://web.archive.org/web/20011103232320/https://www.hotlink.mtvn.com/noggin/documents/progdesc_click_thru.html . November 3, 2001 . . 2001.
  30. Web site: Noggin Corrals Nye, The Science Guy . Linda . Moss . September 27, 1999 . . https://web.archive.org/web/20200920234910/https://www.nexttv.com/news/noggin-corrals-nye-science-guy-158595 . September 20, 2020 . live.
  31. Web site: Bill Nye, The Science Guy . . January 7, 2000 . https://web.archive.org/web/20160422232157/http://www.cbsnews.com/news/bill-nye-the-science-guy/ . April 22, 2016 . live.
  32. Web site: Possible Worlds revolutionizes toon production with 'live' animation technique . Kidscreen . dead . https://web.archive.org/web/20160403221138/http://kidscreen.com/1999/10/01/26862-19991001/ . April 3, 2016 .
  33. Web site: Noggin Presents Its First Original Short-Form Series, A Walk in Your Shoes, Oct. 25-29 . https://web.archive.org/web/20010914045106/http://www.viacom.com/press.tin?ixPressRelease=45001655 . September 14, 2001 . dead . October 18, 1999 . Viacom.
  34. Web site: Changing places and graces for the holidays . December 17, 2000 . . https://web.archive.org/web/20101118061643/http://www.nytimes.com/2000/12/17/tv/for-young-viewers-changing-places-and-graces-for-the-holidays.html . November 18, 2010 . live.
  35. Web site: International co-pros: A necessary evil for high-end kids shows . . January 1, 2001 . Clarke . Steve . https://web.archive.org/web/20201005002021/https://kidscreen.com/2001/01/01/30576-20010101/ . October 5, 2020 . Big Kids, billed as 'an educational series' and co-produced with the Nickelodeon- and Sesame Workshop-backed U.S. kids channel Noggin . live.
  36. Web site: Noggin adds new series to its lineup . . . November 5, 2000 . Bernstein . Paula . https://web.archive.org/web/20210716160301/https://variety.com/2000/tv/news/noggin-adds-new-series-to-its-lineup-1117788758/ . July 16, 2021 . live.
  37. Book: Edward L. Palmer . Brian M. Young . The Faces of Televisual Media: Teaching, Violence, Selling To Children . October 17, 2003 . Routledge . 978-1-135-63974-7 . 89–.
  38. Web site: Noggin has tween educon on the brain . . January 3, 2002 . Connell . Mike . https://web.archive.org/web/20180722174728/https://kidscreen.com/2002/01/03/noggin-20020103/ . July 22, 2018 . live.
  39. Web site: UpNext: What's developing in kids production . Connell . Mike . March 1, 2002 . . TDU started out as a purely North American concept set in New York. . https://web.archive.org/web/20150405115012/http://kidscreen.com/2002/03/01/upnext-20020301/ . April 5, 2015 . live.
  40. Web site: Noggin Orders 'Upside Down' . . December 6, 2005 . https://web.archive.org/web/20211021180650/https://www.tvweek.com/in-depth/2005/12/noggin-orders-upside-down/ . October 21, 2021 . live . January 11, 2023 .
  41. Web site: Sesame, Nick go Upside Down . C21 Media . March 17, 2005 . New York's Sesame Workshop, Nickelodeon Australia and local prodco Blink Films are coproducing a new preschool series, The Upside Down Show. . https://web.archive.org/web/20230111182628/https://www.c21media.net/news/sesame-nick-go-upside-down/ . January 11, 2023 . live . June 28, 2023 .
  42. Web site: Paramount explores sale of majority stake in Noggin streaming service . https://web.archive.org/web/20230111182628/https://www.foxbusiness.com/markets/paramount-explores-sale-majority-stake-noggin-streaming-service . January 11, 2023 . April 7, 2023 . Toonkel . Jessica . . live . June 28, 2023 .
  43. Web site: Noggin has tween educon on the brain . . January 3, 2002 . Connell . Mike . The newest addition to that sked is Noggin-produced series Play With Me Sesame... the series marks the first time a State-side entity other than Sesame Workshop has been given permission by Henson to use the Sesame Street Muppets. . https://web.archive.org/web/20150201041040/https://kidscreen.com/2002/01/03/noggin-20020103/ . February 1, 2015 . live.
  44. Noggin Tackles Tween Issues with "Degrassi: The Next Generation" . . March 27, 2002 . https://web.archive.org/web/20201021162415/https://degrassi.ca/2002/04/01/noggin-tackles-tween-issues-with-degrassi-the-next-generation/ . October 21, 2020 . live.
  45. Web site: Using The N in Real Life . https://web.archive.org/web/20050703074608/http://discussions.the-n.com/ . July 3, 2005 . dead . . 2005.
  46. Web site: Out There . https://web.archive.org/web/20080809101800/http://www.sesameworkshop.org/programs/out_there . August 9, 2008 . . dead.
  47. News: McGuire . Mark . Noggin and The N have children covered . . November 24, 2004 . https://web.archive.org/web/20200407230850/https://www.chicagotribune.com/news/ct-xpm-2004-11-24-0411240187-story.html . April 7, 2020 . live.
  48. MTVN's NOGGIN and The N Channels to Split into Two Separate 24-Hour Services, Dec. 31, '07 . . . August 13, 2007 . [The channel] will serve tweens and teens with programming from Nickelodeon's popular TEENick block during the day and continue as The N at night..
  49. Web site: Breaking Up Not So Hard To Do? . https://web.archive.org/web/20110814203135/http://kidscreen.com/2008/04/01/noggin-20080401/ . August 14, 2011 . live . . Calder . Kate . April 1, 2008 . The gameplan for now is to run a daytime block of TEENick shows... and then stack the originals, specials and movies in the evenings.... Sarah Tomassi Lindman expects the TEENick fare to create a more gender-balanced audience..
  50. Web site: Nickelodeon's The-N.com created a blueprint for fandom in the early 2000s . . April 3, 2022 . May 26, 2022 . Adesanya . Abby . https://web.archive.org/web/20220403142514/https://www.polygon.com/23005206/nickelodeon-the-n-degrassi-avatar-high-fans . April 3, 2022 . live.
  51. News: Viacom to relaunch Noggin as mobile SVOD service . FierceCable.com . Questex Media Group . February 25, 2015 . https://web.archive.org/web/20160711103058/http://www.fiercecable.com/story/viacom-relaunch-noggin-mobile-svod-service/2015-02-25 . July 11, 2016 . live.
  52. News: Viacom's NY layoffs spotlight TV's radical upheaval . Flamm . Matthew . . . March 30, 2015 . https://web.archive.org/web/20191229030757/https://www.crainsnewyork.com/article/20150330/ENTERTAINMENT/303299994/viacom-s-ny-layoffs-spotlight-tv-s-radical-upheaval . December 29, 2019 . live.
  53. News: Nickelodeon to Launch Noggin Subscription-Video Service in March . . . February 25, 2015 . https://web.archive.org/web/20151229030757/https://variety.com/2015/digital/news/nickelodeon-to-launch-noggin-subscription-video-service-in-march-1201441634/ . December 29, 2015 . live.
  54. Web site: Noggin preps first original long-form show . January 6, 2021 . Whyte . Alexandra . . The latest original, Titmouse's preschool show Kinderwood (30 x seven minutes), launched on December 3 . https://web.archive.org/web/20210106163657/https://kidscreen.com/2021/01/06/noggin-preps-first-original-long-form-show/ . January 6, 2021 . live.
  55. News: Viacom presenta Noggin, una nueva app para chicos de edad pre escolar . TvCinews . TvCinews.com . https://web.archive.org/web/20170202030927/http://www.tvcinews.com/2016/03/viacom-presenta-noggin-una-nueva-app.html . February 2, 2017 . live . es.
  56. News: 'Noggin' la nueva app para niños en edad pre-escolar . Estereofonica . Moncada . Emilce . March 9, 2016 . https://web.archive.org/web/20170202004918/http://www.estereofonica.com/tecnologia/noggin-la-nueva-app-para-ninos-en-edad-pre-escolar/ . February 2, 2017 . live . es.
  57. News: Cable A La Carte Is Becoming a Reality Outside the U.S. . . . Shaw . Lucas . March 15, 2016 . https://web.archive.org/web/20160315152919/http://www.bloomberg.com/news/articles/2016-03-15/cable-a-la-carte-is-becoming-a-reality-outside-the-u-s . March 15, 2016 . live.
  58. News: VIMN lanza Noggin, nueva app preescolar . Prensario Internacional . March 7, 2016 . es . https://web.archive.org/web/20160308104844/http://www.prensario.net/15546-VIMN-lanza-Noggin-nueva-app-preescolar.note.aspx . March 8, 2016 . live.
  59. Web site: Noggin: Videos de Nick Jr . https://web.archive.org/web/20151121171050/https://play.google.com/store/apps/details?id=com.mtvn.nogginintlgoogle . November 21, 2015 . . br.
  60. Web site: Noggin Brazil: Termos de Uso . https://web.archive.org/web/20160520165538/http://www.noggin.com/br/terms-of-use/ . May 20, 2016 . . br.
  61. Web site: Noggin Will Launch on Amazon Prime Video Channels - Señal News . https://web.archive.org/web/20201030012520/https://senalnews.com/en/content/noggin-will-launch-on-amazon-prime-video-channels . October 30, 2020 . live.
  62. Web site: Paramount has laid off the entire Noggin team . 2024-06-01.
  63. Web site: DMA designs Noggin host character . . Kilmer . David . June 21, 1999 . https://web.archive.org/web/20160403222406/https://www.awn.com/news/dma-designs-noggin-host-character . April 3, 2016 . live.
  64. Web site: Kilmer . David . DMA, Possible Worlds and MTV Animation put Phred on your head . . dead . https://web.archive.org/web/20020328150405/http://www.awn.com/mag/issue4.05/4.05pages/4.05television.php3 . March 28, 2002.
  65. Web site: Mix and Match with Play with Me Sesame. https://web.archive.org/web/20030308050235/http://www.noggin.com/activities/printables/pdf/03.pdf . March 8, 2003 . dead . Noggin.com . . 2002 . 2 .
  66. Web site: . DGrassi Is tha Best Teen TV N da WRLD! . Ben . Neihart . March 20, 2005 . The alpha teens were created for The N by Berkeley-based comic-book author Adrian Tomine . https://web.archive.org/web/20150529190756/http://www.nytimes.com/2005/03/20/magazine/dgrassi-is-tha-best-teen-tv-n-da-wrld.html . May 29, 2015 . live.
  67. Web site: The Noggins – Paramount+ . https://web.archive.org/web/20210828023625/https://www.paramountplus.com/shows/the-noggins/ . August 28, 2021 . . . January 31, 2021 . live.
  68. News: Uncharted territory ahead for the Media and Entertainment industry . . Syr.edu . https://web.archive.org/web/20100610195913/http://facultynh.syr.edu/masiclat/resources/Uncharted%20territory%20ahead%20for%20the%20Media%20and%20Entertainment%20industry.pdf . June 10, 2010 . dead.
  69. News: FOR YOUNG VIEWERS; Spontaneous Reaction . The New York Times . September 16, 2001 . https://web.archive.org/web/20110123002354/http://www.nytimes.com/2001/09/16/tv/for-young-viewers-spontaneous-reaction.html . January 23, 2011 . live.
  70. News: Bill Nye, the Science Guy: Head Sparkologist . . January 7, 2000 . https://web.archive.org/web/20170202002743/http://www.cbsnews.com/news/bill-nye-the-science-guy/ . February 2, 2017 . live.
  71. News: 'Bill Nye, the Science Guy' Premieres on Noggin September 10, 2000 With an All-Day Marathon of Science . . September 5, 2000 . https://web.archive.org/web/20160304081802/http://www.prnewswire.com/news-releases/bill-nye-the-science-guy-premieres-on-noggin-september-10-2000-with-an-all-day-marathon-of-science-73116752.html . March 4, 2016 . dead.
  72. News: It's Not Television, It's 'Chattervision' . . . September 5, 2001 . https://web.archive.org/web/20170202020838/http://www.prnewswire.com/news-releases/its-not-television-its-chattervision-71935767.html . February 2, 2017 . dead.
  73. Web site: Head Sparkologist Bill Nye Double Teams the Airwaves at Noggin and Nickelodeon with 'Noggin's What Sparks You Special,' April 7 . https://web.archive.org/web/20010914040722/http://www.viacom.com/press.tin?ixPressRelease=45002132 . September 14, 2001 . dead.
  74. News: Nick's MyNoggin Goes Live . Brunico Communications . . Rusak . Gary . October 22, 2007 . https://web.archive.org/web/20160304081802/http://kidscreen.com/2007/10/22/nick-20071022/ . March 4, 2016 . live.
  75. News: Noggin's Got Game with Pre-School Targeted Web Service . . Multichannel.com . Umstead . R. Thomas . https://web.archive.org/web/20170202025245/http://www.multichannel.com/news/internet-video/noggin-s-got-game-pre-school-targeted-web-service/300706 . February 2, 2017 . live.
  76. Web site: MyNoggin Mission Possible . BarkBark.com . Bark Bark . https://web.archive.org/web/20180828204811/http://www.barkbark.com/projects/mynoggin-mission-possible/ . August 28, 2018 . live.
  77. News: TV Land to power new cabler with 'Electric Company' run . . April 14, 1999 . Katz . Richard.
  78. News: 'Electric Company' Revived . . Courant.com . April 20, 1999 . https://web.archive.org/web/20170202122103/http://articles.courant.com/1999-04-20/features/9904170032_1_noggin-tv-land-joan-rivers . February 2, 2017.
  79. News: 'Electric Company' a peek at Noggin . . TulsaWorld.com . April 18, 1999.
  80. Web site: Noggin - Nickelodeon . https://web.archive.org/web/20000510151146/http://www.nick.com/docs/tv/shows/p282t1c1.tin . May 10, 2000 . Viacom International, Inc..
  81. June 1999. Noggin Special Event: Phred on Your Head Show Premiere on Nick Promo. Advertisement. Nickelodeon. https://ghostarchive.org/varchive/youtube/20211221/ITY7rW71KrA . 2021-12-21 . live.
  82. News: From the entertainment wire . . March 13, 2000.
  83. News: Moss . Linda . Preview may help Phred escape Pluto . Multichannel News . July 18, 1999.
  84. News: 3 series headed to Noggin . Variety.com . . March 25, 2003.
  85. News: Heffley . Lynne . Noggin network gathers a lineup of gigglies for the preschool set . . April 7, 2003.
  86. Web site: Noggin Introduces Oobi – The Friend Who's Always With You! . Viacom.com . . March 25, 2003 . January 21, 2017 . https://web.archive.org/web/20160207075829/http://biz.viacom.com/sites/nickelodeonpress/nick%20jr/Pages/showpdf.aspx?FileName=Oobi%20Release.pdf&ItemID=28&ListName=Press%20Releases . February 7, 2016 . dead .
  87. News: Nick Jr. and Noggin Preschool Shows Sizzle . . . September 15, 2005 . https://web.archive.org/web/20170202023156/http://www.prnewswire.com/news-releases/nick-jr-and-noggin-preschool-shows-sizzle-54997877.html . February 2, 2017.
  88. Web site: Noggin on Nick Jr. UK . https://web.archive.org/web/20040618025622/http://nickjr.co.uk/noggin/index.aspx . June 18, 2004 . . NickJr.co.uk.
  89. Web site: Nick Jr. UK Schedule . https://web.archive.org/web/20050523234723/http://nickjr.co.uk/schedule/nick/NickSchedule.aspx . May 23, 2005 . . NickJr.co.uk.
  90. News: Nickelodeon to launch Noggin block on Freeview . Wilkes . Neil . . . January 5, 2006 . https://web.archive.org/web/20170202102641/http://www.digitalspy.com/tech/terrestrial/news/a27890/nickelodeon-to-launch-noggin-block-on-freeview/ . February 2, 2017 . live.
  91. News: Viacom Launches Noggin on Freeview . https://web.archive.org/web/20160409213850/http://www.brandrepublic.com/article/538627/viacom-launches-noggin-freeview-dora-thomas . April 9, 2016 . live . BrandRepublic.com . . January 6, 2006.
  92. News: Nickelodeon to Air Kids Programming via Freeview . Mediatel.co.uk . Mediatel Newsline . January 6, 2006 . https://web.archive.org/web/20170202072041/http://mediatel.co.uk/newsline/2006/01/06/nickelodeon-to-air-kids-programming-via-freeview/ . February 2, 2017 . live.
  93. Web site: Stewart . Lianne . New kid on the U.K. Freeview block . . Brunico Communications . April 1, 2006 . https://web.archive.org/web/20150407081713/http://kidscreen.com/2006/04/01/abc-20060401/ . April 7, 2015 . live.
  94. Web site: NickJr.com TV Schedule 2021 . https://web.archive.org/web/20210528143549/http://www.nickjr.com/tvschedule/ . May 28, 2021 . . May 28, 2021 . dead.
  95. Web site: Nick Jr. TV Schedule 2022 . https://web.archive.org/web/20220311151249/http://www.nickjr.com/tvschedule/ . . March 11, 2022 . March 11, 2022 . dead.
  96. Web site: Noggin Knows on Nick Jr. . . 2021 . completed airing its first season on 6/11/21.
  97. Web site: Kinderwood on Nick Jr. . . 2021 . 6/4/21: Dandy Dandelion (R).
  98. Web site: Oobi Educational Tour . Allar . Matthew . August 27, 2013 . . https://web.archive.org/web/20160402201321/http://www.matthewallar.com/ps_production_post/oobi-educational-tour/ . April 2, 2016 . live.
  99. News: Noggin Sets Play Dates at Malls . . . March 20, 2002 . Hogan . Monica . https://web.archive.org/web/20170202023714/http://www.multichannel.com/news/orphan-articles/noggin-sets-play-dates-malls/137387 . February 2, 2017 . live.
  100. News: Noggin's New Preschool Series, 'Play With Me Sesame' Hits the Road on a Nine-City National Mall Tour Commencing in April . https://web.archive.org/web/20170202020744/http://www.prnewswire.com/news-releases/noggins-new-preschool-series-play-with-me-sesame-hits-the-road-on-a-nine-city-national-mall-tour-commencing-in-april-76553837.html . February 2, 2017 . . . March 20, 2002 . dead.
  101. 'Burb Marketing: Jillian's and Noggin Team Up For Cross-Promotional Marketing and Media Partnership . https://web.archive.org/web/20170202024713/http://www.prnewswire.com/news-releases/burb-marketing-jillians-and-noggin-team-up-for-cross-promotional-marketing-and-media-partnership-77312042.html . February 2, 2017 . . May 7, 2002 . dead.
  102. News: CLUB Noggin Lakeland . . June 16, 2005.
  103. News: Noggin and GGP Team-Up To Launch 'Club Noggin,' A New Interactive Educational Experience for Preschoolers, at Malls Nationwide . . March 3, 2005.
  104. News: Cool stuff for families . . March 28, 2006.
  105. News: Donohue . Steve . Going 'clubbing' at local malls: Noggin promo drives traffic, viewership . https://web.archive.org/web/20170202002009/https://www.highbeam.com/doc/1G1-115835142.html . dead . February 2, 2017 . . April 19, 2004. HighBeam.
  106. News: Mikus . Kim . Club Noggin Draws Big Crowd . . 25 July 2004.
  107. News: Kids love Club Noggin . . May 31, 2005.
  108. News: Club Noggin . . August 24, 2005.
  109. News: Kids club debuts at mall . . August 1, 2004 . Flores . Mayra . https://web.archive.org/web/20170202013218/http://airwolf.lmtonline.com/news/archive/080104/pagea1.pdf . February 2, 2017 . dead .
  110. News: Mikus . Kim . Club Noggin Ready to Entertain Little Ones . https://web.archive.org/web/20200119094813/https://www.questia.com/read/1G1-119871194/club-noggin-ready-to-entertain-little-ones . January 19, 2020 . . July 18, 2004.
  111. News: With Jamarama Club, 9:30 Truly is All Ages . . Harrington . Richard . November 18, 2005.
  112. News: National dancing toddler tour begins . https://web.archive.org/web/20170202001539/https://business.highbeam.com/435361/article-1G1-153240261/national-dancing-toddler-tour-begins . dead . February 2, 2017 . Youth Markets Alert . October 15, 2006. HighBeam.
  113. Billboard Bits: Ludacris, Austin City Limits, Jamarama Live! . . September 28, 2005 . Jeckell . Barry.
  114. News: Heffley . Lynne . Mosh pits with juice boxes? . . March 2, 2006.
  115. News: Jamarama gets kids jammin' . https://web.archive.org/web/20170202001118/https://business.highbeam.com/435361/article-1G1-135022084/jamarama-gets-kids-jammin . dead . February 2, 2017 . Youth Markets Alert . August 1, 2005. HighBeam.
  116. News: Jamarama Live! Kidsfest Music Festival Tour Kicks off Third Leg October 2006 . . . October 3, 2006.
  117. Web site: The Parade Company: Parade Events . https://web.archive.org/web/20051124041147/http://www.theparade.org/parade/parade_events.shtml . November 24, 2005 . America's Thanksgiving Parade.
  118. Web site: Noggin Auction. https://web.archive.org/web/20061114071030/http://www.nogginauctions.com/cgi-bin/auction.cgi?action=ProductList&Type=All&Mode=Browse&CategoryID=0017001. 2006. Noggin. November 14, 2006.
  119. Web site: The N Auctions: South of Nowhere Dolls. https://web.archive.org/web/20070111190315/http://www.the-nauctions.com/cgi-bin/auction.cgi?action=BuyerViewProductDetail&ProductID=1000000000268383 . January 11, 2007 . dead . . . 2006 .
  120. Web site: St. Jude Trike-A-Thon Event to Raise Funds for St. Jude Children's Research Hospital . . StJude.org.
  121. News: Noggin joins St. Jude for bike safety . Brunico Communications . . August 9, 2007 . Rusak . Gary.

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