Nogger Explained

Nogger
Producttype:	Ice cream
Currentowner:	Unilever
Producedby:	Langnese
Country:	Germany
Introduced:	1964

Nogger is a brand of ice cream bar made by Langnese. It was first introduced in West Germany in 1964, making it one of the oldest ice cream brands of Unilever.^{[1] [2] [3]}

Products

The original "Nogger" product is a vanilla and chocolate ice cream with a coating of cocoa glaze, hazelnuts and rusk pieces.^[4] A Nogger weighs 69 grams and has an energy value of 870 kilojoules (210 kilocalories). It is made from fat icing, hazelnut and rusk pieces, skimmed milk, vegetable fat, low-fat cocoa, wheat flour, emulsifier, salt and flavorings. Later Nogger products include:

• Nogger Choc – introduced in 1986; it has a nut nougat cream core and dark chocolate ice cream. This core was initially soft and was replaced by a hard chocolate core in the 1990s.^[5] From 2001 to 2008, this ice cream was not available. In 2008 there was a re-release of Nogger Choc after a group on the social network StudiVZ campaigned for its reintroduction.^[6] Having an energy value of 938 kilojoules (226 kilocalories), a Nogger Choc weighs 66 grams. It is an ice cream with vanilla flavor and nougat cream filling (16%), cocoa-based fat icing (16%) with white nougat (2%) and rusk pieces (2%), similar to Nogger.^[7]
  • Cremissimo Nogger Choc – variation of Nogger Choc sold under the Cremissimo brand (a German subsidiary brand of Langnese,^[8] itself one of many Unilever brands) in one-liter-containers.^[9]
• Nogger Riegel – caramel filling instead of the nut nougat core.^[10]
• Nogger Toffee/Caramel – Sold in the Czech Republic, similar to Nogger Riegel.^[11]
• Nogger Cherry – variation of Nogger with a cherry core. Previously sold in the Czech Republic.^[12]
• Nogger Sandwich – variation of Nogger that is surrounded by two cookies. Originates in Albania, but was also sold in Germany and Turkey.^[13]
• Nogger Black – In 2005, Nogger Black with licorice flavor was introduced in Sweden, but was withdrawn for 2007. It looked like regular Nogger, but was black with a little crisp in the coating and filled with licorice cream. In April 2005, the organization Center Against Racism claimed that GB's advertising campaign for Nogger Black was racist. GB had then started an advertising campaign where "Nogger" "Black" was written in graffiti style. Another variant of the advertisement conveyed an image with the text "Nogger + licorice = ♥" written in white chalk on asphalt. Stig Wallin, chairman of the Center against Racism, stated that he read the advertising message as "Nigger + licorice = ♥".The American journalist Timothy Noah at Slate Magazine believed that the name was an expression of race-baiting (use of offensive language in order to whip up anger).^{[14] [15] [16]}
• Nogger Mint – Released in 2009.^[17]

Advertising

For years the ice cream was advertised in Germany with the slogan "Nogger dir einen!", which gained a certain level of notoriety. This slogan is no longer on the packaging today.^{[18] [19] [20]}

See also

• GB Glace
• List of Unilever brands

Notes and References

1. https://www.spiegel.de/spiegel/print/d-46175338.html Kampf in der Truhe
2. Web site: DPMAregister | Marken - Registerauskunft. register.dpma.de.
3. Bernd M. Samland: Der Google-Effekt: die Bildung markenspezifischer Verben, Logos Verlag Berlin GmbH, 2010, S. 99 https://books.google.de/books?id=GlYJbzZ36kwC&pg=PA99&lpg=PA99&dq=nogger+dir+einen&source=bl&ots=xzA_O8aIy4&sig=ZX-jnCmoaWqH-eWpy0cz63doTek&hl=de&sa=X&ved=2ahUKEwih0OnpnMPfAhVRxhoKHRxAD6s4FBDoATAHegQIARAB#v=onepage&q=nogger%20dir%20einen&f=false
4. Web site: Langnese Nogger: 310,0 Kalorien (kcal) und Inhaltsstoffe - das-ist-drin . 2023-11-29 . das-ist-drin.de . de.
5. https://www.langnese.de/produkte/nogger-choc/8722700209973 Nogger Choc
6. Web site: ONLINE . RP . 2008-05-07 . Internet-Proteste bringen den Durchbruch: Nogger Choc ist zurück! . 2023-11-29 . RP ONLINE . de.
7. Web site: Nogger Choc 1 x 90 ml . 2023-11-29 . www.unileverfoodsolutions.de . de-DE.
8. Web site: 50 Prozent Luft im Eis - und beim Pfeffer wird besonders fies getrickst . . 30 November 2023 . 1 August 2023.
9. Web site: Cremissimo Nogger Choc.
10. Web site: Langnese Nogger Riegel: Preis, Angebote, Kalorien & Nutri-Score . 2023-11-29 . www.supermarktcheck.de.
11. Web site: Langnese, Nogger Toffi/Karamel, Karamel Kalorien - Eis am Stiel - Fddb . 2023-11-30 . fddb.info.
12. Web site: ŽENA-IN - Mlsání bez výčitek . 2023-11-30 . ŽENA-IN . cs-CZ.
13. Web site: 2018-09-08 . Nogger Sandwich . 2023-11-30 . zuckerwelt im test . de-DE.
14. Web site: 2005-04-13 . "GB:s glassreklam är rasistisk" . 2023-11-30 . www.aftonbladet.se . sv.
15. News: Noah . Timothy . 2005-04-22 . MooLatte, Bested . en-US . Slate . 2023-11-30 . 1091-2339.
16. Web site: Week . Marketing . 2005-04-28 . Campaigners round on 'racist' Unilever ice cream lolly . 2023-11-30 . Marketing Week . en.
17. Web site: 2009-04-19 . Nogger Mint – Glasskoll.se . 2023-12-02 . sv-SE.
18. https://www.verbraucherzentrale-bawue.de/sites/default/files/2017-11/D_7_StilmittelInDerWerbung_E_und_GYM_0.pdf Stilmittel der Werbung, PDF, S. 4
19. Muttersprache, Band 84, Gesellschaft für deutsche Sprache, 1974, S. 157 https://books.google.de/books?id=ZHtBAQAAIAAJ&q=nogger+dir+einen&dq=nogger+dir+einen&hl=de&sa=X&ved=0ahUKEwiZ5M6hnsPfAhUNzIUKHeJdD5A4ChDoAQhBMAU
20. Web site: DPMAregister | Marken - Registerauskunft. register.dpma.de.