| Noel Leeming | |
| Former Name: | Noel Leeming Television |
| Type: | Subsidiary |
| Founded: | in Christchurch |
| Founder: | Noel Leeming |
| Num Locations: | 68 stores (2022)[1] |
| Parent: | The Warehouse Group |
Noel Leeming is a retail electronics chain that specializes in selling a wide range of products, including computers, household appliances, TVs, and audio equipment. With 66 stores, including 20 in Auckland,[2] Noel Leeming offers a larger selection of higher-value electronic goods compared to other chains under The Warehouse Group.[3]
In addition to its retail operations, Noel Leeming operates Tech Solutions, a service that provides support, installation, and learning assistance for technology users. This service caters to both in-store and in-home customers, offering comprehensive electronics and whiteware support.[4]
The brand was originally established as "Noel Leeming Television" in 1973, named after its founder.[5] The first Noel Leeming branch opened in Barrington Park Mall in Christchurch.[6] Over time, the brand expanded throughout the South Island and opened its first North Island branch in Auckland in 1986. In mid-1992, the brand's founder, Noel Leeming, retired as managing director. The North Island expansion continued rapidly throughout 1993.
In September 1996, Noel Leeming merged with Bond & Bond under the trading group "Pacific Retail Group." At that time, the group operated approximately 90 branches nationwide, consisting of both brands.
In 2004, Gresham Private Equity acquired Pacific Retail Group and renamed it "Noel Leeming Group."[7]
The Warehouse Group purchased Noel Leeming Group from Gresham Private Equity for NZ$65 million, and the acquisition became effective on 10 December 2012.[8] In December 2013, Noel Leeming Group further expanded its services by acquiring Maclean Technology, a team specializing in delivering professional IT services to New Zealand companies.[9]