Nobby's Explained

Nobby's is Australia's largest nuts brand, manufactured by The Smith's Snackfood Company, the Australian snacks division of PepsiCo.[1]

Nobby's products are typically sold in supermarkets as well as pubs. Their beer nuts pack claims to have at least 97% Australian ingredients while their peanut pack reports that they are "packed in Australia with less than 10% Australian ingredients".[2]

Description

Nobby's Nuts was founded by Anthony 'Nobby' Noblet (1913–1995) in the 1950s.[3]

The brand is sold with a memorable double entendre tagline, "Nibble Nobby's nuts".[1] It began to be advertised on Australian television in the 1980s, using a combination of real-life and animated scenes.[4]

The Nobby's brand was introduced to the UK and Ireland in 2005, launching a distinctive range of nuts and crisps products targeting male consumers. The UK range is positioned as "Fun, blokey and all about flavour, Nobby's is a range of Peanuts and Cashews that delivers straightforward satisfaction with a distinctive sense of humour."[5] British advertising featured musician Noddy Holder, of rock band Slade, frustrated that pub-goers misheard the brand name for himself.[6] The advert was only shown after the 9:00 pm watershed due to its risque humour.[7]

See also

External links

Notes and References

  1. Book: Marketing Excellence: Winning Companies Reveal the Secrets of Their Success. limited. Hugh. Burkitt. John. Zealley. Wiley. 35. 2007. 978-0-470-06093-3.
  2. Web site: Nobby's Salted Peanuts. live. 4 August 2021. woolworths.com.au. 29 June 2021. https://web.archive.org/web/20210629044305/https://www.woolworths.com.au/shop/productdetails/95889/nobby-s-salted-peanuts.
  3. Web site: 1957 "Nibble Nobby's Nuts" trademarked. Australian Food Timeline. 19 September 1950 .
  4. Web site: Nobby's Nuts. National Film and Sound Archive. 18 December 2017. 25 January 2018. https://web.archive.org/web/20180125020337/https://aso.gov.au/titles/ads/nobbys-nuts/. live.
  5. Web site: About us. Nobby's Nuts UK. Facebook. 18 December 2017. 4 August 2021. https://web.archive.org/web/20210804064509/https://www.facebook.com/login.php?next=https%3A%2F%2Fwww.facebook.com%2FNobbysNutsUk%2Fabout%2F. live.
  6. News: The hard sell - Nobby's Nuts. Sarah. Dempster. The Guardian. 14 May 2005. 18 December 2017. 7 November 2017. https://web.archive.org/web/20171107025939/https://www.theguardian.com/theguide/columnists/story/0,14669,1482695,00.html. live.
  7. News: Now Noddy's going nuts. Manchester Evening News. 16 February 2007. 18 December 2017. 22 December 2017. https://web.archive.org/web/20171222051310/http://www.manchestereveningnews.co.uk/whats-on/film-and-tv/now-noddys-going-nuts-1065113. live.

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