40 (record producer) explained

40
Birth Name:Noah James Shebib
Birth Date:31 March 1983
Birth Place:Toronto, Ontario, Canada
Years Active:1996–present
Label:
Child:yes
Father:Donald Shebib
Mother:Tedde Moore

Noah James Shebib (born March 31, 1983), better known as 40, is a Canadian record producer, songwriter, record executive, and former child actor from Toronto, Ontario. He is best known for his production work for fellow Toronto native Drake, with extensive involvement on the entirety of Drake's discography since 2008. Shebib's production style, often described as downtempo and ambient, has become distinctive with Drake's sound. His other production credits include Lil Wayne, Alicia Keys, Beyoncé, Action Bronson, and Jamie Foxx.

Shebib and Drake are two of the three co-founders of the OVO Sound label, which was launched as an imprint of Warner Records in 2012. Shebib has won two Grammy Awards from 18 nominations.

Early life

Noah James Shebib is the son of Lebanese Canadian[1] film director Donald Shebib and actress Tedde Moore, who is known for appearing in the 1983 film A Christmas Story; she was pregnant with him during the production of that film. On his mother's side, he is the grandson of actor and educator Mavor Moore, the great-grandson of Canadian theatre figure Dora Mavor Moore, and the great-great-grandson of Scottish-born economist James Mavor.[2] His father is of partial Irish descent.[3] He has three older sisters, Zoe, Suzanna, and Chaunce.[4] As a child he attended school at Royal St. George's College and Humberside Collegiate Institute.

Acting career

Shebib began as a child actor, playing roles in television shows and films. His first role was in the 1996 "Go Eat Worms" episode of the Goosebumps television series. He also played a consistent role on the Gemini Award-winning television series, Wind at My Back. His best-known role came in his teen years, when he was featured as one of the lead males in the critically acclaimed The Virgin Suicides. He also had smaller roles in The Last Don and Perfect Pie; the latter was his last movie before he retired from acting.[5] [6]

Music career

Early in Noah's career, before he started crafting beats, he DJ'd under the name DJ Chilly and performed alongside MC Elite (Everett MacLean). Shebib eventually made the shift from DJ to music producer, working with local Toronto artists like Empire, Knamelis, Stolenowners, and Christopher Morales, and Saukrates. He earned the nickname "40 Days & 40 Nights" (which was later reduced to "40") early on in his career, as he would work in the studio throughout the night, with no sleep.

He began working with then Degrassi star Aubrey Graham (Drake) in 2005. He was shown producing with Drake on Degrassi Unscripted. When Shebib first started working with Drake, he was originally just a recording and mixing engineer, providing no songwriting or production input at all. However, after the third day of work, Shebib decided to build an exclusive relationship with Drake, proclaiming that they were "going to take over the world together."

Shebib's big break came in 2009, when he executive produced Drake's mixtape So Far Gone with Toronto-based producer, Boi-1da. He recorded and mixed every song off the mixtape, and also produced a few notable tracks such as "The Calm", "Houstatlantavegas", "Bria's Interlude" and "Successful", all of which ended up defining Drake's sound going forward.[7] He also worked on Drake's debut album Thank Me Later, and second album Take Care.[8] On the latter, Shebib co produced almost every song, alongside his usual duties of recording and mixing the entire album.[9] Shebib also produced the song "I'm Single" from Lil Wayne's "No Ceilings" mixtape, "Un-Thinkable (I'm Ready)" for Alicia Keys and "Demonstrate" for JoJo.

Shebib, along with Drake and Oliver El-Khatib, founded the OVO record label in 2012. Music produced under the imprint is uploaded to the label's blog site for streaming, before the album is officially released.[10] One example is the single "Marvins Room", which was first posted to the blog site five days after its conception, before it was even slated to be a single off the album. Recently Shebib has helped produce Drake's newer material, co producing the lead single "Started from the Bottom", among other records.[11]

Shebib also worked on Drake's third album, Nothing Was the Same,[12] [13] his fourth studio album Views, and Scorpion.

Production style

Shebib has been instrumental in creating Drake's music, and together their "atmospheric, brooding sound has shaped the landscape of hip hop moving forward."[14] Shebib's production is described as "sparse, ambient, slow-jam-like tracks dominated by brooding synths, minimalist piano or guitar parts, stripped-down, often muffled drums, and cinematic atmospheric treatments." An example is the song "Marvins Room", where Shebib mixed the record so that it is "very dark and quiet and muddy and with the vocals cutting through like a razor" and is notorious for being heavy on the low end.

Personal life

In 2005, at the age of 22, Shebib was diagnosed with multiple sclerosis.[15] [16] His personal story is prominently featured on the National Multiple Sclerosis Society website, where he outlines his experiences with the disease, hoping that by creating awareness and "improving connections and knowledge about MS, we can end the disease". His mother was also diagnosed with multiple sclerosis. During the last weeks of his father's life, he and Zella Wolofsky were his dad's primary caregivers. He was awarded an honorary Doctorate of Laws (LLD) from York University on October 12, 2022.

Discography

Singles produced

Title! scope="col" rowspan="2"
YearPeak chart positionsCertificationsAlbum
US
US
R&B
US
Rap

AUS
CAN
GER
IRL
NZ
SWI
UK
"Successful"
(Drake featuring Trey Songz)
200917 3 2 So Far Gone and Ready
"I'm Single"
(Lil Wayne)
201082 38 23 I Am Not a Human Being
"Un-Thinkable (I'm Ready)"
(Alicia Keys)
21 1
  • RIAA: 2× Platinum
The Element of Freedom
"Miss Me"
(Drake featuring Lil Wayne)
15 3 2 73
  • RIAA: Platinum
Thank Me Later
"Fancy"
(Drake featuring T.I. & Swizz Beatz)
25 4 1 54
  • RIAA: Platinum
"Fall for Your Type"
(Jamie Foxx featuring Drake)
50 1
"Over"
(Drake)
14 2 1 17
  • RIAA: 3× Platinum
Best Night of My Life
"I'm on One"
(DJ Khaled featuring Drake, Rick Ross & Lil Wayne)
201110 1 1 67 78
  • RIAA: Gold
We the Best Forever
"Headlines"
(Drake)
13 1 1 18 57
  • BPI: Gold
  • MC: Platinum
  • RIAA: 4× Platinum
Take Care
"Still Got It"
(Tyga featuring Drake)
89 70
"Take Care"
(Drake featuring Rihanna)
20127 26 2 9 15 18 7 50 9
  • ARIA: 3× Platinum
  • BPI: 2× Platinum
  • MC: 2× Platinum
  • RIANZ: Platinum
  • RIAA: 5× Platinum
Take Care
"Enough Said"
(Aaliyah featuring Drake)
55 rowspan="2"
"Demonstrate"
(JoJo)
"Fuckin' Problems (Explicit) "
(ASAP Rocky featuring Drake, 2 Chainz & Kendrick Lamar)
8 2 2 78 65 86 65 50
  • ARIA: 3× Platinum
  • BVMI: Gold
  • BPI: Platinum
  • RIAA: 6× Platinum
LONG.LIVE.A$AP
"No Lie "
(2 Chainz featuring Drake)
24 1 1
  • RIAA:3× Platinum
Based on a T.R.U. Story
"Started from the Bottom"
(Drake)
20136 2 2 93 36 25
  • ARIA: Gold
  • BPI: Gold
  • MC: Platinum
  • RIAA: 6× Platinum
Nothing Was the Same
"No New Friends"
(DJ Khaled featuring Drake, Rick Ross, & Lil Wayne)
37 9 8 106
  • RIAA: Gold
Suffering from Success
"Hold On, We're Going Home"
(Drake featuring Majid Jordan)
4 1 8 6 52 18 955 4
  • ARIA: 2× Platinum
  • BPI: 2× Platinum
  • MC: Platinum
  • RIAA: 6× Platinum
  • RMNZ: Gold
Nothing Was the Same
"All Me"
(Drake featuring 2 Chainz & Big Sean)
20 6 4 90 86
  • RIAA: 2× Platinum
"Trophies"
(Young Money featuring Drake)
201450 13
"Actin Crazy"
(Action Bronson)
2015Mr. Wonderful
"My Love"
(Majid Jordan featuring Drake)
Majid Jordan
"Summer Sixteen"
(Drake)
20166 1 1 25 12 97 71 46 63 23
  • BPI: Silver
  • RIAA: Platinum
"Come and See Me"
(PartyNextDoor featuring Drake)
55 21
  • BPI: Silver
  • RIAA: 3× Platinum
P3
"One Dance"
1 1 1 1 1 1 1 1 1 1
  • ARIA: 6× Platinum
  • BPI: 5× Platinum
  • IFPI: 3× Platinum
  • MC: Diamond
  • RIAA: 8× Platinum
  • RMNZ: 2× Platinum
Views
"Work"
(Rihanna featuring Drake)
1 1 5 1 5 2 9 2 Anti
"Glow"
(Drake feat. Kanye West)
201754 30 37 65 9 55More Life
"Signs"36 14 32 12 59 27 36 26
  • MC: 2× Platinum
  • ARIA: Gold[24]
  • BPI: Gold
  • RIAA: Platinum
  • SNEP: Gold
"Nice for What"
(Drake)
20181 1 1 1 1 9 2 1 7 1
  • ARIA: 3× Platinum
  • BPI: 2× Platinum
  • IFPI: Gold
  • MC: 4× Platinum
  • RIAA: 5× Platinum
  • RMNZ: Platinum
Scorpion
"God's Plan"1 1 1 1 1 2 1 1 1 1
  • MC: 8× Platinum
  • ARIA: 5× Platinum[25]
  • BPI: 3× Platinum
  • BVMI: Gold
  • RIAA: 11× Platinum
  • RMNZ: 2× Platinum[26]
  • SNEP: Diamond
"Don't Matter to Me"
(with Michael Jackson)
9 8 3 4 3 6 5 3
  • MC: Gold
  • ARIA: Gold[27]
  • BPI: Gold
"In My Feelings"1 1 1 2 1 2 1 2 1
  • MC: 5× Platinum
  • ARIA: 3× Platinum
  • BPI: Platinum
  • RIAA: 5× Platinum[28]
  • RMNZ: Platinum[29]
  • SNEP: Platinum
"No Guidance"
(Chris Brown featuring Drake)
5 2 7 7 19 17 29 6
  • MC: 3× Platinum
  • ARIA: 3× Platinum[30]
  • BPI: Platinum
  • RIAA: 8× Platinum[31]
  • RMNZ: Platinum[32]
Indigo
"Money in the Grave"
(featuring Rick Ross)
20197 3 2 7 5 113 18 7 32
  • ARIA: Gold[33]
  • BPI: Silver
  • RMNZ: Gold[34]
  • SNEP: Gold
The Best in the World Pack
"Toosie Slide"20201 1 1 3 2 1 1 2 1
  • MC: 4× Platinum
  • ARIA: Platinum[35]
  • BPI: Platinum
  • RMNZ: Platinum[36]
  • SNEP: Gold
Dark Lane Demo Tapes
"Laugh Now Cry Later"
(featuring Lil Durk)
2 2 1 1 3 5 3 4 3
  • MC: 4× Platinum
  • BPI: Gold
  • RMNZ: Gold[37]
Certified Lover Boy
"What's Next"20211 1 1 7 1 36 7 12 14 4 Scary Hours 2
"Wants and Needs"
(featuring Lil Baby)
2 2 2 15 2 58 8 20 24 10
"Lemon Pepper Freestyle"
(featuring Rick Ross)
3 3 3 26 3 11 - - 6
"—" denotes a recording that did not chart or was not released in that territory.

Awards and nominations

Grammy Awards

The Grammy Awards are awarded annually by the National Academy of Recording Arts and Sciences.

|-|rowspan="1"|2011|Thank Me Later|Best Rap Album| |-||2012|Loud |Album of the Year||-|rowspan="2"|2013|Take Care |Best Rap Album||-|"The Motto" |rowspan="3"|Best Rap Song||-|rowspan="3"|2014|"Started from the Bottom" ||-|"Fuckin' Problems (Explicit)" ||-|Nothing Was the Same|Best Rap Album | |-|rowspan="2"|2015 |"0 to 100 / The Catch Up"|Best Rap Song ||-|Beyoncé |Album of the Year||-|rowspan="1"|2016|If You're Reading This It's Too Late|Best Rap Album| |-|rowspan="3"|2017 |Views|Album of the Year ||-|"Work" |Record of the Year||-|"Come and See Me" |Best R&B Song||-|rowspan="4"|2019 |Scorpion |Album of the Year||-|rowspan="3"|"God's Plan" |Record of the Year||-|Song of the Year||-|Best Rap Song||-|2020|"No Guidance" |Best R&B Song| |-

Notes and References

  1. Web site: Noah '40' Shebib: Recording Drake's 'Headlines' . Soundonsound.com. December 26, 2018.
  2. Web site: OVO producer Noah '40' Shebib and his sister Suzanna empower youth through hip hop - CBC Radio. CBC Radio ·. August 10. Cbc.ca. December 26, 2018.
  3. Web site: Interview: Noah "40" Shebib Talks Drake, "Take Care," and The History of Toronto Hip-Hop. Complex.com. July 1, 2016. April 15, 2016. https://web.archive.org/web/20160415090906/http://www.complex.com/music/2011/11/interview-noah-40-shebib-talks-take-care-drake/page/2. dead.
  4. Web site: Scott . Cece M. . Tedde Morre strongly rooted In Canadian theatre . Active Life . November 8, 2018 . June 10, 2020.
  5. https://www.imdb.com/name/nm0790520/ Noah's acting career
  6. http://www.complexmag.ca/music/2010/06/the-acting-career-of-drakes-producer-noah-40-shebib/goosebumps The Acting Career of Drake's Producer Noah "40" Shebib
  7. https://www.gq.com/entertainment/music/201111/noah-shebib-40-drake-take-care-producer Noah "40" Shebib interview on Take Care by Drake
  8. http://www.allmusic.com/artist/noah-shebib-mn0001088755/credits Noah Shebib Credits
  9. http://hiphop-n-more.com/2011/11/drake-take-care-booklet-production-credits/ Drake - Take Care Album Credits
  10. http://octobersveryown.blogspot.ca/ OVO Blog
  11. Web site: TBTENTGROUP. Noah "40" Shebib talks "Started from the Bottom" and Drake's new album with Hollywood Reporter. Hip-hopvibe.com. February 7, 2013. March 25, 2013.
  12. http://www.hollywoodreporter.com/earshot/drake-dream-team-how-noah-418975 The Drake Dream Team
  13. http://www.huffingtonpost.ca/2013/08/02/drakes-new-album-nothing-was-the-same_n_3691516.html#slide=2765350 Drake's New Album
  14. http://www.soundonsound.com/sos/mar12/articles/it-0312.htm Noah '40' Shebib: Recording Drake's 'Headlines'
  15. Web site: The beat goes on for music producer diagnosed with multiple sclerosis. Thechart.blogs.cnn.com. Tinker, Ben. April 17, 2012. April 17, 2012. August 23, 2016. https://web.archive.org/web/20160823191355/http://thechart.blogs.cnn.com/2012/04/17/the-beat-goes-on-for-music-producer-diagnosed-with-multiple-sclerosis/?hpt=hp_c3. dead.
  16. http://www.nationalmssociety.org/Living-Well-With-MS/Personal-Stories/Ambassadors-Familiar-Faces/Noah-40-Shebib Noah "40" Shebib: The rap on MS
  17. Web site: ARIA Singles: Drake Returns to No 1. Noise11. Ryan. Gavin. June 18, 2016. June 18, 2016.
  18. Web site: BRIT Certified - Drake. June 21, 2019. British Phonographic Industry. Enter "Drake" into the "Keywords" box, then select "Search"..
  19. Web site: Gold-/Platin-Datenbank. July 5, 2018.
  20. Canada. Drake. November 27, 2018.
  21. United States. Rihanna. Work. single. February 10, 2021.
  22. New Zealand. Rihanna feat. Drake. Work. single. 4210. March 18, 2016.
  23. Web site: Gold & Platinum. dead. https://web.archive.org/web/20161018193800/http://www.snepmusique.com/les-disques-dor/?awards_cat=0&awards_awd=0&awards_year=0&awards_artist=Drake&awards_title=&awards_edit_distrib=&awards_sort=date_certif-desc&awards_nb=30&submitAdvanced=Rechercher. October 18, 2016. November 10, 2016. Syndicat National de l'Édition Phonographique.
  24. Web site: ARIA Charts - Accreditations - 2017 Singles. March 7, 2017. Australian Recording Industry Association.
  25. Web site: ARIA Chart Watch #499. auspOp. November 17, 2018. November 17, 2018. November 17, 2018. https://web.archive.org/web/20181117105313/https://www.auspop.com.au/2018/11/aria-chart-watch-499/. dead.
  26. New Zealand. single. Drake. God's Plan. 4480. May 11, 2018.
  27. Web site: ARIA Australian Top 50 Singles. Australian Recording Industry Association. September 17, 2018. September 15, 2018.
  28. United States. Drake. February 20, 2021.
  29. New Zealand. single. Drake. In My Feelings. 4506. September 14, 2018.
  30. Web site: ARIA Australian Top 50 Singles. Australian Recording Industry Association. October 14, 2019. October 12, 2019.
  31. United States. Chris Brown. No Guidance. single. November 25, 2019.
  32. New Zealand. single. Chris Brown feat. Drake. No Guidance. 4752. September 21, 2019.
  33. Web site: ARIA Australian Top 50 Singles. Australian Recording Industry Association. July 29, 2019. July 27, 2019.
  34. New Zealand. single. Drake feat. Rick Ross. Money in the Grave. 4736. August 17, 2019.
  35. Web site: ARIA Australian Top 50 Singles. Australian Recording Industry Association. June 22, 2020. June 20, 2020.
  36. New Zealand. single. Drake. Toosie Slide. 4901. July 17, 2020.
  37. New Zealand. single. Drake feat. Lil Duck. Laugh New Cry Later. 4944. October 2, 2020.
  38. Web site: Gold/Platinum Music Canada. Music Canada. June 22, 2021. June 7, 2021.
  39. Web site: DRAKE'S 'WHAT'S NEXT' JETS TO PLATINUM STATUS IN UNDER 2 MONTHS. Chart Data. June 22, 2021. June 7, 2021.
  40. Web site: Drake and Lil Baby's "Wants & Needs" Is Eligible for Gold Certification in Less Than One Month. Chart Data. June 22, 2021. June 7, 2021.