No Limits (EP) explained

No Limits
Type:EP
Artist:Boyce Avenue
Cover:Boyce Avenue.jpg
Recorded:2013–2014
Label:3 Peace
Producer:Boyce Avenue
Prev Title:All We Have Left
Prev Year:2010
Next Title:Road Less Traveled
Next Year:2016

No Limits is the fifteenth extended play (and first of original material) recorded by Puerto Rican-American rock band Boyce Avenue. It was released to digital retailers April 22, 2014 through the band's independent label 3 Peace Records.[1] [2] In May 2014, No Limits entered the Billboard Heatseekers Albums chart at 14.[3]

Background and recording

In the four years since the band's last official release (2010's All We Have Left), Boyce Avenue has become the most-subscribed-to and third most-watched band on YouTube due to their popular covers of contemporary pop hits, and has been extensively touring across the globe, including opening for select dates on One Direction's Up All Night Tour.[4] [5] Returning to their roots of writing and producing original songs, the band began recording original material in 2013. One of these new songs, "One Life" was released in November 2013, with all proceeds from digital downloads of the song going to the charity organization Pencils of Promise.[6] [7]

Distributed independently through the band's 3 Peace Records after they left Universal Records in August 2011, No Limits was written, recorded, and produced by the Manzano brothers. The EP contains a more electronic and pop-influenced sound than their signature acoustic rock, including a collaboration with EDM producer Milkman.[4] [8] [9] Frontman Alejandro stated in a release for their GMA appearance that the EP "showcases our experiences these past few years" and that pop music has "really inspired the direction of our music."[9]

Promotion

The band toured Europe in March and April 2014 to promote the EP, with the original March release date pushed back to April 22, 2014.[10] They also made an appearance on Good Morning America on April 29 to perform their single "I'll Be the One".[4] [9] No Limits is intended as an introduction to the new era of Boyce Avenue, with a full-length album planned for later in the year.[4]

Singles

"One Life" was released as the official lead single from the EP on November 3, 2013. The same day, a music video for the "Collab Version" featuring over a dozen other YouTube stars premiered on YouTube. The official music video premiered December 29, 2013.[11]

The Milkman collaboration, "I'll Be the One" was released March 23, 2014 as the second official single when it was posted to the band's official SoundCloud page. The song was performed (without Milkman) on Good Morning America.

"Speed Limit" was released as the third official single on May 18, 2014. The music video premiered on the band's official YouTube channel that day.

Critical reception

Ana Perez of The Pearl Post gave the EP a mixed review, writing that "the seven-track EP struggled to find its own voice with each song sounding strikingly similar to each other," but noted that in spite of this, "the purpose behind their music stayed strong throughout."[8] British music blog All-Noise described the EP as a "downbeat but evocative collection of songs with a strong OneRepublic and The Script vibe"; reviewer Philip Lickley also commented on the similar-sounding songs but nevertheless rated the EP 7/10, calling it a "great EP ... definitely worth grabbing."[12]

Notes and References

  1. Web site: No Limits by Boyce Avenue. iTunes Store. Apple Inc. 9 September 2014.
  2. Web site: No Limits: Boyce Avenue: MP3 Downloads. Amazon.com. 9 September 2014.
  3. Web site: Billboard chart search / artist = Boyce Avenue / chart = Heatseekers Albums. Billboard Biz. Prometheus Global Media. 2 September 2014.
  4. Web site: Gruger. William. Boyce Avenue, ‘No Limits’: Exclusive EP Premiere. Billboard. Prometheus Global Media. 9 September 2014.
  5. Web site: BOYCE AVENUE ANNOUNCED AS UK TOUR SUPPORT FOR ONE DIRECTION . Battle, Elliott . 5 December 2011 . Stereoboard. Eyedigit Limited . 8 September 2014. http://www.freezepage.com/1333936164XSPMIERGQC?url=http://www.stereoboard.com/content/view/169310/9 . 9 April 2012.
  6. Web site: Pannacione. Maggie. Boyce Avenue to Release "No Limits" EP in March. Artistdirect. Relativity Media. 9 September 2014.
  7. Web site: Catalano. Angelica. Boyce Avenue's "One Life" gives back, goes viral. Music Times. 9 September 2014.
  8. Web site: Perez. Ana. Album Review: Boyce Avenue’s “No Limits” comes off as repetitive. The Pearl Post. 9 September 2014.
  9. Web site: McGahan. Michelle. Boyce Avenue to Perform 'I'll Be The One' on 'GMA'. PopCrush. Townsquare Media. 9 September 2014.
  10. Web site: Catalano. Angelica. Boyce Avenue video of One Direction's 'Story of My Life' goes viral, 'No Limits' EP out in March with tour. Music Times. 9 September 2014.
  11. Web site: Boyce Avenue - One Life (Official Music Video) on iTunes & Spotify. YouTube. Google. 9 September 2014.
  12. Web site: Lickley. Philip. EP review: Boyce Avenue – ‘No Limits’. All-Noise. 9 September 2014.