Nobull Explained

Nobull, Inc.
Founded: in Boston, Massachusetts, U.S.
Founder:Marcus Wilson
Hq Location City:Boston, Massachusetts
Hq Location Country:U.S.
Num Locations Year:2023
Num Employees: 145
Num Employees Year:2023

Nobull (stylized NOBULL) is an athletics company based in Boston, Massachusetts that makes sportswear. Founded in 2015 by Marcus Wilson and Michael Schaffer,[1] the brand is closely associated with CrossFit but has expanded into other sports.[2]

Starting with the 2023 NFL season, Nobull became the official sponsor of the NFL Scouting Combine, and also sponsors the PGA Tour and Jacksonville Jaguars quarterback Mac Jones.[3] It became the title sponsor of the CrossFit Games in 2021.[4]

Etymology

According to Wilson and Schaeffer, the two worked together at Reebok before leaving to found Nobull. As both worked with each other's interests and personalities, they realized that they wanted a company that didn't "sell bullshit" to their customers.[1] The name is therefore short for "no bullshit".

History

Nobull was founded in 2015 by Wilson and Schaffaer in Boston.[5] The company took a minimalist approach to its designs of sportwear such as shoes, and created products that are durable and functional across a range of movements.[6] [7] It claims to produce sportwear for a community of "people who work hard and don't believe in excuses".[8] Its products initially catered to the CrossFit community.

The company grew strongly during the Covid-19 pandemic, and in 2021, it raised funding worth $32 million that valued the company at $500 million.[9] [10]

The company formed a partnership with CrossFit Games in 2021 when it became its title sponsor for three years.[11] It also formed a six-year partnership with the PGA Tour in 2022,[12] and the NFL Combine in 2023.[13] [14]

In December 2022, Nobull reportedly laid off 35 percent of its staff, with the founders citing "the challenging economic climate" and a desire to "safeguard the brand for the future", affecting 75 workers.[15]

In July 2023, Mike Repole took a majority stake in the company.[16] In January 2024, former New England Patriots quarterback Tom Brady agreed to merge his health and apparel brands with the company and to become its second largest shareholder.[17] [18]

Notes and References

  1. Web site: Podcast No. 25: NoBull Co-Founders Michael Schaeffer and Marcus Wilson . Whoop . 29 May 2019 . 2023-06-04 . 2023-03-23 . https://web.archive.org/web/20230323205532/https://www.whoop.com/thelocker/podcast-25-nobull-founders-michael-schaeffer-marcus-wilson/ . live .
  2. Web site: 2021-08-30 . Mac Jones Has His First Endorsement, Signs Deal With Boston-Based NoBull . 2022-01-07 . CBS - Boston . en-US . 2022-01-07 . https://web.archive.org/web/20220107052421/https://boston.cbslocal.com/2021/08/30/mac-jones-nobull-endorsement-boston-based-patriots-nfl/ . live .
  3. Web site: NFL-Backed NoBull Cuts 35% of Its Workforce . 30 May 2023 . frontofficesports.com . 2023-06-04 . 2023-05-30 . https://web.archive.org/web/20230530191809/https://frontofficesports.com/nfl-backed-nobull-cuts-35-of-its-workforce/ . live .
  4. Web site: Arthur Semenov Punches Ticket Back to NoBull CrossFit Games. June 4, 2023. Morning Chalk Up.
  5. News: Boston-based NoBull is betting big on the NFL Combine . Boston Globe . March 2, 2023 . Ben . Volin .
  6. Web site: The duo behind CrossFit's favorite athletic brand has a unique design approach—no BS—and it's paying off . Nicole . Gull McElroy . Fortune . March 15, 2023 .
  7. Web site: Nobull Rush: How a Once-Niche CrossFit Brand Won Over Major Sports Leagues. Rich . Stoner. Gear Patrol. May 18, 2023 .
  8. Web site: NOBULL Training Community . NoBull Project. 2023-06-04 . 2023-03-22 . https://web.archive.org/web/20230322180309/https://www.nobullproject.com/pages/our-community . live .
  9. News: Nobull, the athletic apparel brand with a cult-like CrossFit following, raises cash to speed global expansion . CNBC . April 19, 2021. Lauren . Thomas .
  10. Web site: Fitness Apparel Company NoBull Raises Funding At $500 Million Valuation. Phil . BlechmanLast. July 17, 2023 . BarBend.
  11. Web site: Nobull Is Now the Title Sponsor of the CrossFit Games . . March 1, 2021.
  12. Web site: NoBull athletic brand joins PGA Tour sponsorship roster . Matthew . Glendinning. March 2, 2022 . Sports Business .
  13. Web site: What is NoBull? Everything to know about the 2023 NFL Combine sponsor. Nick . Brinkerhoff. May 5, 2023. Sporting News .
  14. News: NFL announces NoBull, CrossFit Games sponsor, as new apparel supplier for 2023 scouting combine. Cody . Benjamin. August 16, 2022 . CBS Sports.
  15. Web site: NFL-Backed NoBull Cuts 35% Of Its Workforce. David. Rumsey. May 30, 2023. Front Office Sports.
  16. News: Sports drink entrepreneur Mike Repole takes majority stake in sneaker brand NoBull. Jessica . Golden. July 20, 2023 . CNBC.
  17. News: Golden. Jessica. January 30, 2024. Tom Brady is merging his nutrition and apparel brands with training company Nobull. CNBC. January 30, 2024.
  18. News: Daniel. Seth. January 31, 2024. Tom Brady brands link up with Dot-based NoBull. Dorchester Reporter. February 14, 2024.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Nobull".

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