Niu Technologies Explained

See also: Niutron.

Type:Public
Industry:Vehicle manufacturing, eMobility
Founded:2014
Founder: Li Yi'nan, Token Yilin Hu
Hq Location:Beijing, China
Key People:Yan Li
Num Employees:500-800
Website:https://www.niu.com/

Niu Technologies (Chinese: 牛电科技; stylized as NIU) is an electric scooter company headquartered in Beijing, China.[1] Yan Li has been its CEO and COO since December 2017.[2] [3]

Niu's products include electric scooters, electric bicycles, e-scooters and electric motorcycles. Niu vehicles include digital displays, Bluetooth connectivity, and mobile apps that let users track their rides, map their routes and monitor battery life.[4] [5]

History

The company was founded in 2014 by Baidu’s former chief technology officer, Li Yinan, and Token Yilin Hu. The first Niu scooters were crowdfunded.[6] It differentiated itself by using lithium-ion batteries as opposed to the cheaper lead-acid alternatives widely used in Chinese e-scooters at the time.[7]

In 2018, it was listed on the NASDAQ stock exchange under the ticker NIU.[8]

In 2019, Revel Transit launched in New York City with 1,000 Niu electric scooters, later expanding to Washington DC, Austin and Miami.[9]

In 2021, Niu expanded its product line to include electric bikes.[10]

In 2023, the company launched its first electric dirt bike called XQi3.[11] [12]

Products

Battery electric motorcycle: RQi, X3, FX, NX, N Play
Battery electric bicycle: SQi, UQi+, G100, MT, NXT Hyper
Battery electric kick scooter: KQi2, KQi3
Children's battery electric motorcycle: UQi Mini, NQi Mini[13]

Sales

As of 2018, it had sold over 200,000 electric vehicles in 50 countries, and had a market share of 60% in the European electric scooter market.

Niu’s biggest overseas market is Europe which is driven by sharing platforms such as Belgium-based Scooty. Sales in Europe have increased to 16,000 units in 2018 from a few hundred in 2016.[14]

Finances

It had nearly $300M in revenue in 2019.[15] It has raised over US$125 million in funding from investors.

!Year[16] !Total Revenue(US$ Mil)!Total Income(US$ Mil)
2018215-50
201929827
202037525
202158135
2022459-7

References

  1. Web site: Niu Technologies - Company Profile and News. 2020-11-06. Bloomberg.com. en. 2023-12-28. https://web.archive.org/web/20231228234921/https://www.bloomberg.com/profile/company/NIU:US. live.
  2. Web site: Yan Li, Niu Technologies: Profile and Biography. 2021-04-20. Bloomberg.com. en. 2021-04-20. https://web.archive.org/web/20210420022945/https://www.bloomberg.com/profile/person/17716514. live.
  3. Web site: Kharpal. Arjun. 2021-01-08. Nasdaq-listed Chinese electric scooter firm Niu Technologies jumps 16% after sales bump. 2021-04-20. CNBC. en. 2023-04-07. https://web.archive.org/web/20230407080431/https://www.cnbc.com/2021/01/08/chinese-e-scooter-firm-niu-technologies-jumps-about-16percent-on-sales-bump.html. live.
  4. Web site: niu . 2022-07-05 . niu . en-US . 2023-11-10 . https://web.archive.org/web/20231110185341/https://www.niu.com/us . live .
  5. Web site: Toll . Micah . 2018-06-13 . New NIUs: Chinese electric scooter maker unveils latest two models designed for the streets of Europe . 2022-07-05 . Electrek . en-US . 2022-07-05 . https://web.archive.org/web/20220705202317/https://electrek.co/2018/06/13/new-niu-chinese-electric-scooter/ . live .
  6. Web site: Cheng . Evelyn . 2018-09-26 . Chinese scooter start-up Niu is taking over Beijing streets, growing quickly in Europe, and is now filing for a US IPO . 2024-02-10 . CNBC . en . 2022-12-24 . https://web.archive.org/web/20221224181544/https://www.cnbc.com/2018/09/26/chinese-scooter-startup-niu-files-for-us-ipo.html . live .
  7. Web site: Chinese escooter maker's stock accelerates 400% on Covid boom. https://web.archive.org/web/20230409104217/https://www.ft.com/content/617b1e61-d87b-4434-aff3-1f52d61b1230. 2023-04-09. 2020-11-06. www.ft.com. live.
  8. Web site: NIU filings on SEC.gov. https://web.archive.org/web/20230407080431/https://www.sec.gov/cgi-bin/browse-edgar?CIK=1744781. 2023-04-07. 2020-11-06. www.sec.gov. live.
  9. Web site: O'Kane . Sean . China's NIU starts selling its electric mopeds in the US . The Verge . 4 April 2021 . en . 6 January 2020 . 12 January 2021 . https://web.archive.org/web/20210112195523/https://www.theverge.com/2020/1/6/21051352/china-niu-electric-scooters-mopeds-ces-2020 . live .
  10. Web site: Niu Technologies expands into e-bikes to grow international market presence. 2021-11-13. Bike Europe. 19 October 2021 . en. 2021-11-13. https://web.archive.org/web/20211113222227/https://www.bike-eu.com/products-innovations/nieuws/2021/10/niu-technologies-expands-into-e-bikes-to-grow-international-market-presence-10141497. live.
  11. Web site: Clos . Jeffrey . 2024-01-05 . Niu Technologies Unleashes Its First-Ever Electric Dirt Bike, The XQi3 . 2024-02-10 . CodeX . en . 2024-02-14 . https://web.archive.org/web/20240214143645/https://medium.com/codex/niu-technologies-unleashes-first-ever-electric-dirt-bike-the-xqi3-5a73f9cc484e . live .
  12. Technologies . N.I.U. . NIU Technologies Launches Its First-Ever Fully Electric Dirt Bike . 2024-02-10 . www.prnewswire.com . en . 2023-11-12 . https://web.archive.org/web/20231112113729/https://www.prnewswire.com/news-releases/niu-technologies-launches-its-first-ever-fully-electric-dirt-bike-301984203.html . live .
  13. Web site: Niu . 2024-10-04 . Niu . en.
  14. Web site: Deng . Iris . 2019-07-17 . Chinese electric scooter maker Niu pushes into US despite tariffs . 2024-02-10 . South China Morning Post . en . 2024-02-06 . https://web.archive.org/web/20240206002746/https://www.scmp.com/tech/start-ups/article/3018848/chinese-electric-scooter-maker-niu-pushes-forward-us-despite-imposed . live .
  15. Web site: NIU Technologies, NIU:NMQ profile - FT.com . 2020-11-06 . markets.ft.com . 2023-04-08 . https://web.archive.org/web/20230408223710/https://markets.ft.com/data/equities/tearsheet/profile?s=NIU:NMQ . live .
  16. Web site: Niu Technologies Financials . 2022-10-16 . nasdaq . 2022-10-20 . https://web.archive.org/web/20221020060218/https://www.nasdaq.com/market-activity/stocks/niu/financials . live .

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