Night Wave Explained

Night Wave
Type:Studio album
Artist:Hyper Crush
Cover:Night Wave Album Cover.jpg
Released:February 7, 2012
Genre:Electropop
Length:39:08
Label:Night Wave Records
Chronology:Hyper Crush
Prev Title:The Arcade
Prev Year:2008
Next Title:Vertigo
Next Year:2013

Night Wave is the second studio album by Los Angeles-based electrohop group Hyper Crush, released on the iTunes Store on February 7, 2012.[1] It was self-published by Night Wave Records after the group left its previous record label, Universal Motown, because it "really didn’t see eye to eye with them for a long time".[2] The album consists of eleven songs, four previously released as singles. Three were cowritten and coproduced, and eight written and produced by Hyper Crush.

Promotion

A trailer created by Cassidy Sanders for the album was released January 17, 2012 featuring "What Goes Up".[3] To generate hype and boost their pre-order numbers, free physical copies of the album were sent to fans who pre-ordered the album.[4] Another promotional giveaway occurred during their official album release party, which was held at The Roxy Theatre on February 3, 2012.[5] The CD was later available to buy on their website. They also released videos for "WTF", "Chead" and "Bad Boyz".

Singles

"Fingers Up", "Flip The Switch", "Maniac" and their music videos were all released for free during the summer-long series titled "Free Song Friday".[6] The single for "Werk Me" was released on October 17, 2011,[7] and its video premiered on the front page of Vevo on January 10, 2012.[8]

Track listing

This is the official track list, however on the CD, "WTF" is track 7 and "What Goes Up" is track 6 despite being listed otherwise on the back cover.

Notes and References

  1. Web site: Night Wave by Hyper Crush. iTunes Store. February 4, 2012.
  2. Web site: JoeyMC. Hyper Crush Bring the "Night Wave" to Resolution 2012. DList Magazine. December 3, 2011. February 4, 2012.
  3. Web site: The Night Wave Commercial . YouTube. February 4, 2012.
  4. Web site: Night Wave preview!. YouTube. February 4, 2012.
  5. Web site: Night Wave CD release party at The Roxy!!!. https://archive.today/20120712023923/http://hypercrush.com/night-wave-cd-release-party-at-the-roxy/. dead. 12 July 2012. Hyper Crush Blog. Hyper Crush. 4 February 2012.
  6. Web site: FREE SONG FRIDAYS!!!. hypercrush.com. 4 February 2012. dead. https://web.archive.org/web/20120325032024/http://hypercrush.com/free-song-fridays/. 25 March 2012.
  7. Web site: New song! Werk Me. hypercrush.com. 4 February 2012. dead. https://web.archive.org/web/20120103075644/http://hypercrush.com/new-song-werk-me/. 3 January 2012.
  8. Web site: Night Wave music video Premiere on VEVO!. hypercrush.com. 4 February 2012. dead. https://archive.today/20120711231431/http://hypercrush.com/night-wave-music-video-premiere-on-vevo/. 11 July 2012.