Next Avenue Explained

Next Avenue is a digital platform launched by PBS that offers original and aggregated journalism aimed at baby boomers. It is PBS' first venture to begin on the Internet rather than on broadcast television, and was conceived and developed at Twin Cities Public Television (TPT) in St. Paul, Minnesota.[1] [2] The website was launched on May 15, 2012.

In 2015, Next Avenue began publishing an annual list of the top 50 "Influencers in Aging", a recognition of "advocates, researchers, thought leaders, innovators, writers and experts [who] continue to push beyond traditional boundaries and change our understanding of what it means to grow older."[3]

References

  1. Web site: From Public TV, a New Site for 50-Somethings . The New York Times . May 13, 2012 . June 19, 2012.
  2. Web site: Website targets 'tween' seniors . The Star Tribune . May 15, 2012 . June 19, 2012.
  3. Web site: The Top 50 Influencers in Aging. Next Avenue.