Global Franchise Group Explained

Global Franchise Group
Industry:	Brand management
Predecessors:	-->
Successors:	-->
Founders:	-->
Hq Location City:	Atlanta, Georgia
Hq Location Country:	United States
Areas Served:	-->
Owner:	FAT Brands
Subsid:	Great American Cookies Hot Dog on a Stick MaggieMoo's Marble Slab Creamery Pretzelmaker Round Table Pizza

Global Franchise Group was a brand-acquisition and management firm headquartered in Atlanta, Georgia, United States. It specialized in franchising and quick-service restaurant industries. It was founded in 2010 with the acquisition of NexCen Brands' properties and was acquired by FAT Brands in July 2021.

Global Franchise Group operated more than 1,400 franchised and corporate stores in 14 countries. The organization's mission was to "Champion Brands and the People Who Build Them".

History

• November 2006: Acquired The Athlete's Foot, a franchised athletic footwear and apparel retail brand
• February 2007: Acquired:
  • Bill Blass Limited, a classic American fashion brand
  • MaggieMoo's
  • Marble Slab Creamery
• May 2007: Acquired Waverly (founded in 1923), a fashion and lifestyle brand in the home category. Its brand family includes Waverly, Waverly Home, Waverly Home Classics, Waverly Baby, and Waverly Sun N Shade.
• August 2007: Pretzel Time and Pretzelmaker, two franchised brands in the hand-rolled pretzel category, were acquired from Mrs. Fields.^[1]
• November 2007: Acquired Shoebox New York, a multi-brand retailer for footwear, handbags, and accessories
• January 2008: Acquired Great American Cookies from Mrs. Fields.^[2]
• September 2008: Waverly sold to Iconix Brand Group
• December 2008: Bill Blass sold to Peacock International Holdings
• July 2010: NexCen properties sold to Global Franchise Group
• July 2012: Global Franchise Group sold The Athlete's Foot to Intersport, LLC^[3]
• August 2014: Global Franchise Group acquired Hot Dog on a Stick from bankruptcy^[4]
• September 2017: Global Franchise Group acquired Round Table Pizza.^[5]
• July 2021: Global Franchise Group acquired by FAT Brands.^[6]

External links

• Global Franchise Group
• NexCen Brands
• Fat Brands Inc

Notes and References

1. http://www.rimag.com/web-exclusives/articles/NexCen.asp "NexCen Brands Is Still Hungry"
2. News: NexCen Purchases Great American Cookie Co. for $93.7 Million. QSR magazine. 29 January 2008. en.
3. Web site: Intersport Corp. to Acquire The Athlete's Foot SGB Media Online. 2020-07-20. sgbonline.com. October 24, 2012.
4. http://www.bizjournals.com/atlanta/news/2014/08/25/global-franchise-group-adds-hot-dog-on-a-stick.html Global Franchise Group adds Hot Dog on a Stick
5. News: Maze. Jonathan. Great American Cookies owner buys Round Table Pizza. Nation's Restaurant News. 15 September 2017.
6. Web site: FAT Brands Completes Acquisition of Global Franchise Group.