Newspapers made endorsements of candidates in the 1904 United States presidential election. Incumbent President Theodore Roosevelt who took office after William McKinley was assassinated in 1901 was the Republican candidate, and Alton B. Parker the Democratic candidate. Harper's Weekly ran a cartoon in September 1904 called "Tom's Dream", a reference to DNC Chairman Thomas Taggart, and his hope that the major newspapers of the country would endorse Parker. His dream largely did not come true, as most newspapers endorsed Roosevelt in this election.
| Newspaper | 1904 Endorsement | data-sort-type="number" | Largest Reported Circ. | Endorsement date | State | 1900 Endorsement | Notes | ||
|---|---|---|---|---|---|---|---|---|---|
| New York Herald[1] | data-sort-value="Parker" | Alton B. Parker | 75,000+[2] | data-sort-value="1904" | 1904 | New York | data-sort-value="McKinley" | William McKinley | |
| New York World | data-sort-value="Parker" | Alton B. Parker | 75,000+ | data-sort-value="1904" | 1904 | New York | data-sort-value="McKinley" | William McKinley | |
| New York Evening Post | data-sort-value="Parker" | Alton B. Parker | 23,487 | data-sort-value="1904" | 1904 | New York | data-sort-value="McKinley" | William McKinley | |
| New York Times[3] | data-sort-value="Parker" | Alton B. Parker | 75,000+ | data-sort-value="1904" | 1904 | New York | data-sort-value="McKinley" | William McKinley | |
| The Sun (New York)[4] | data-sort-value="Roosevelt" | Theodore Roosevelt | data-sort-value="1904" | 1904 | New York | ||||
| Brooklyn Eagle | data-sort-value="Parker" | Alton B. Parker | 20,000+ | data-sort-value="1904" | 1904 | New York | data-sort-value="McKinley" | William McKinley | |
| Chicago Tribune[5] | data-sort-value="Roosevelt" | Theodore Roosevelt | 75,000+ | data-sort-value="1904" | 1904 | Illinois | data-sort-value="McKinley" | William McKinley | |
| Baltimore Sun[6] | data-sort-value="Parker" | Alton B. Parker | 20,000+ | data-sort-value="1904" | 1904 | Maryland | data-sort-value="Bryan" | William Jennings Bryan | |
| Baltimore Afro-American Ledger[7] | data-sort-value="Roosevelt" | Theodore Roosevelt | 2,458 | data-sort-value="1904" | 1904 | Maryland | Prominent weekly black newspaper | ||
| Canton Repository[8] | data-sort-value="Roosevelt" | Theodore Roosevelt | 8,230 | data-sort-value="1904" | 1904 | Ohio | data-sort-value="McKinley" | William McKinley | |
| The Arizona Republican[9] | data-sort-value="Roosevelt" | Theodore Roosevelt | 5,820 | data-sort-value="1904" | 1904 | Arizona Territory | data-sort-value="McKinley" | William McKinley | Did not officially endorse Roosevelt, but wrote "glowingly" about him frequently. |
| Puck (magazine) | data-sort-value="Parker" | Alton B. Parker | data-sort-value="1904" | 1904 | New York | Humor magazine. | |||