| MTR In-Train TV | |
| Type: | News and Advertising |
| Location City: | Hong Kong |
| Location Country: | Hong Kong SAR |
MTR In-Train TV, provides Cable TV news and infotainment programmes through LC displays installed on board Hong Kong's MTR trains.
The rates for advertising are 10 seconds for HK$20,000 and the advertising receives over one million views per day.[1] [2]
The service was started in July 2005 by the Kowloon-Canton Railway Corporation (then-called Newsline Express), and at the time was installed in every train compartment running on East Rail line, West Rail line and Ma On Shan line. Metro Cammell trains of the East Rail line are equipped with wider LCD TVs (22-inch), while the SP1900 trains of the West Rail line and Ma On Shan line had smaller screens (15-inch). The original SP1900 TVs were replaced with larger displays during refurbishment in 2015–2018.
The entry of C-Stock trains into service in December 2011 also launched the Newsline Express service on Kwun Tong line, the first pre-merger MTR line to be equipped, with 22-inch LCD TVs equipped on those trains. South Island line trains followed suit in December 2016, at which point the service was renamed as "In-Train TV". All future train orders, including the R-Train, TML C-Train, and Q-Train, will also be equipped with the service.
The TVs for Newsline Express are sometimes criticized for being too noisy that their broadcasts can even be heard in the quiet car of the train.[3]
To cater passengers' needs, quiet zones, in which all TV speakers are muted and only train announcements are made, are available on each train. The quiet zones are located on: