New World Pasta Explained

New World Pasta Corporation
Type:Corporation
Fate:Brands sold to Barilla, TreeHouse Foods, and Post Holdings
Foundation:[1]
Defunct:2021
Location City:Harrisburg, Pennsylvania
Location Country:U.S.
Locations:5
Area Served:North America
Key People:Bastiaan de Zeeuw (CEO)
Products:Pasta, Noodle

The New World Pasta Company, a wholly owned subsidiary of Ebro Foods,[2] was a retail branded pasta manufacturer in North America.[3] New World Pasta headquarters was in Harrisburg, Pennsylvania. The company was formed in 1999 when the Hershey Company's pasta business was divested to a private equity group. After its formation, New World Pasta acquired the four remaining brands of Borden's pasta business in July 2001 that the American Italian Pasta Company had not purchased a month earlier (Prince, Creamette, Catelli, and Lancia). New World Pasta declared bankruptcy in 2004.[4] [5] In 2006 it was acquired by Ebro Puleva S.A., a food company based in Spain.[6] [7]

As part of Ebro Puleva, New World Pasta acquired Strom Products in 2012, including the No Yolks and Wacky Mac brands.[8]

Effective January 1, 2017, American Rice, Inc., and New World Pasta Company merged into Riviana Foods Inc.[9]

On November 5, 2020, it was announced that the American Beauty, Creamette, Light 'n Fluffy, No Yolks, Prince, San Giorgio, Skinner, and Wacky Mac brands would be sold to TreeHouse Foods.[10] This was followed by the sale of the Catelli and Lancia brands to Barilla on February 1, 2021,[11] and the flagship Ronzoni brand to Post Holdings on March 30, 2021.[12]

Former brands

United States

Sold to Post Holdings

Sold to TreeHouse Foods

Canada (sold to Barilla)

Notes and References

  1. Web site: Search Business Entity. Pennsylvania Department of State. 2020-03-14. 2020-08-20. https://web.archive.org/web/20200820235542/https://www.corporations.pa.gov/search/corpsearch. dead.
  2. Web site: New World Pasta. 2011-12-21. Retail & Food Best Practices. 2020-03-14.
  3. Web site: Company Overview of New World Pasta Company. 2016-03-05. BusinessWeek. https://web.archive.org/web/20160306033124/http://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=105502. 2016-03-06. dead.
  4. Web site: New World Pasta Files for Bankruptcy. 2004-12-05. 2020-03-14.
  5. Web site: New World Pasta files for bankruptcy. 2004-12-05. USA Today. 2020-03-14.
  6. Web site: Ebro Puleva to buy US, Canada's new world pasta for 362.5 mln usd UPDATE. 7 June 200. Forbes. https://web.archive.org/web/20100501141231/http://www.forbes.com/feeds/afx/2006/06/07/afx2798551.html. 2010-05-01. dead.
  7. Web site: Ebro Puleva will acquire New World Pasta, leader in pasta in the USA and Canada. 2006-06-07. Ebro Foods. 2020-03-14.
  8. Web site: New World Pasta Buys Strom Products' No Yolks® and Wacky Mac® Dry Pasta Brands and Assets. 2011-12-21. PR Newswire. New World Pasta is the largest branded pasta manufacturer in North America with leading brands [...]. 2020-03-14.
  9. Web site: Spain-based food co. to combine brands into Houston-based business. Olivia Pulsinelli. 2016-12-14. Houston Business Journal. 2020-03-14.
  10. News: November 5, 2001 . TreeHouse wraps Riviana pasta deal . Baking Business. October 14, 2021.
  11. News: February 1, 2021 . Barilla Group announces acquisition of Catelli dry pasta . Barilla . October 14, 2021.
  12. News: March 30, 2021 . Post Holdings to Buy Ronzoni Pasta . Food Processing . October 14, 2021.

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