| New Mission Theater | |
| Architect: | Reid Brothers |
| Refnum: | 01001206 |
| Built: | 1916 |
| Location: | 2550 Mission Street, San Francisco, California, U.S. |
| Added: | November 9, 2001 |
The New Mission Theater is a historic building, built in 1916 and is located at 2550 Mission Street in San Francisco, California.
The building is listed as a San Francisco Designated Landmark since May 27, 2004; and listed as one of the National Register of Historic Places since November 9, 2001.[1] [2]
The building originally designed by the Reid Brothers. It was renovated for the Nasser Brothers Theaters circuit in 1932 by Timothy Pflueger, who transformed it into Art Deco-style.[3] It boasts a 70foot marquee sign that is a local landmark. In its early life, it showed mostly "B" movies.
In the 1960s and 1970s, it specialized in children's fare. The theater closed in 1993 and became a furniture store.[4] It was purchased by the City College of San Francisco, who proposed to raze it and build new campus facilities. But a group called "Save The New Mission Theater", headed by Alfonso Felder, lobbied to stop the college from destroying the theater.[5]
The building was renovated by the Alamo Drafthouse Cinema chain headquartered in Austin, Texas; it re-opened as a movie theater, restaurant, and bar in December 2015, and maintained the name New Mission Theater.[6]