New Media/Irjax Explained

New Media/Irjax
Type:Comic book distributor
Comic book publisher
Founder:Hal Schuster
Irwin Schuster
Jack Schuster
Defunct:1982 (as distributor)
1995 (as publisher)
Key People:James Van Hise
Location:Rockville, Maryland, then
Largo, Florida, then
Los Angeles, then Las Vegas
Industry:Comics

New Media Distribution/Irjax Enterprises was a comic book distributor and publisher active from the mid-1970s to the mid-1980s. In 1978, the company's legal actions against the dominant distributor of the era, Sea Gate Distributors, widened the field for the direct market to expand. In 1982, when Irjax's distribution arm went out of business, its processing centers and warehouses formed the basis for Diamond Comics Distributors, the now-dominant comics distributor.

The company's publishing arm, New Media, continued in the business until 1995. New Media mainly published periodicals for comics/fantasy/science fiction enthusiasts, including the long-running critical journal Comics Feature. Editors and writers with New Media included Carol Kalish, Richard Howell, Peter B. Gillis, Kurt Busiek, Don and Maggie Thompson, James Van Hise, Peter Sanderson, Max Allan Collins, Ron Goulart, Will Jacobs and Gerard Jones, Steve Perrin, and Roy Thomas.

Distributor

Origins

Hal Schuster,[1] his father, Irwin, and his brother, Jack, formed the distribution company Irjax Enterprises (a play on the names "Irwin" and "Jack"), based in Rockville, Maryland, in 1973.[2]

Entering the direct market

By 1978, in addition to Irjax Enterprises, Hal Schuster had a comic book store in Rockville. After Phil Seuling established the direct market in 1972, his company Sea Gate Distributors maintained a virtual monopoly on comic book distribution, until a lawsuit brought by Irjax in 1978.[3] Irjax sued the comic book publishers DC, Marvel, Archie, and Warren for their anti-competitive arrangement with Seagate.[4] As a result of the lawsuit Irjax gained "a sizeable chunk of the direct-distribution market,"[3] with distribution centers in Boston and Tampa.[5] The Boston-area division was known as Solar Spice and Liquors[6] (named after a fictional corporation created by science fiction writer Poul Anderson); and was staffed by Carol Kalish and her partner Richard Howell.

Exit New Media/Irjax, enter Diamond Comics Distributors

See main article: Diamond Comic Distributors. Meanwhile, Baltimore retailer Steve Geppi had four comic book stores[7] [8] and was acting as a sub-distributor, "doing a little informal distributing . . . for smaller retailers." By 1981, Geppi was one of New Media/Irjax's biggest accounts.[8] In late 1981, the company, now known as New Media Distribution, or New Media/Irjax, filed for Chapter 11. One of the "last loyal customers" when New Media began having fiscal difficulties, Geppi made a deal with Schuster: "[t]he owner was going into retail," so Geppi agreed to provide Schuster with "free books for a period of time in return for his account list."[8]

Hal Schuster relocated to Florida early in 1982,[9] and he asked "Geppi to service more accounts for a bigger discount,"[8] thereby effectively selling Geppi the distribution end of the business.[10] Geppi took over New Media/Irjax's office and warehouse space and had to "sort out the good customers from the bad overnight," negotiating with creditors to continue Schuster's distribution business as Diamond Comic Distributors.[11]

Publisher

In addition to their comics distribution business, in 1975 Hal and Jack Schuster set up a publishing operation, originally producing periodicals for comics/fantasy/science fiction enthusiasts. In a practice similar to the pulp magazine era, the brothers set up a number of publishing entities, especially during the period 1985–1987. Overall, the Schusters published material from 1975 to 1995.

Befitting the overall fly-by-night feeling, over the years the Schusters operated publishers out of Rockville, Maryland; Boston; the Tampa Bay area (Largo and Tampa); various Los Angeles locations (Studio City, Topanga, Canoga Park, and Granada Hills); and finally Las Vegas.

Irjax Enterprises

The brothers' first publishing venture, Irjax Enterprises, lasted from 1975 to 1977, releasing one publication each summer, on such subjects as Star Trek and Howard the Duck. Each issue of the various titles was labeled #1 but was never continued.

New Media Publishing

In 1980 the Schuster brothers established New Media Publishing (NMP), which ultimately produced the bulk of the company's output overall. Hal had the title of Publisher, while Jack had the title of President.[12] They hired Carol Kalish, Richard Howell (doing double duty since they were still helping operate Solar Spice distribution), and Peter B. Gillis (as editorial director), and announced a slate of new titles, most of them professionally produced fanzines.[13] Right off the bat, however, NMP began to promise more than it could deliver, such as announcing the critical journals Artform and Brush Strokes[14] — which never appeared.

Gillis left NMP by mid-1981,[15] replaced as editorial director by Howell. He and Kalish, however, left in 1982[16] [17] — the same year New Media's distribution business failed. By then, NMP had developed a reputation for announcing titles that never appeared and/or releasing titles late and otherwise behind schedule.[18] For instance, in 1981 NMP took over publication of the long-running fanzine Rocket's Blast Comicollector (previously edited and published by NMP writer/editor James Van Hise), but only put out three issues in the period 1981 to 1983 before RBCC was canceled. Similarly, New Media acquired the British fanzine BEM in 1981, ostensibly to distribute BEM in the U.S. and widen its readership.[19] But, after many delays, NMP only produced two U.S. issues, #35 and #36, and BEM faded away.[20]

NMP's most notable publications included:

Other notable names who worked for New Media as editors and/or writers included Don and Maggie Thompson, Kurt Busiek, and Peter Sanderson.

NMP also published a few actual comic books — three in total[23] — featuring such creators as Doug Moench, Bill Sienkiewicz, Pat Boyette, Owen Wister, Don Heck, John Warner, Tom Sutton, P. Craig Russell, Steve Ditko, Steve Englehart, Don McGregor, Mark Evanier, Steve Leialoha, Grass Green, and Mike Sekowsky.

In October 1982, Marilyn Bethke of The Comics Journal published a takedown of the Hal Schuster and his various publications.[24]

Branching into book publishing in 1985, the brothers established New Media Books (NMB), which published a few softcover books in the same vein as the company's periodicals.

Post-NMP magazine publishing companies

With the demise of New Media Publications in 1987, things became much more complicated. By then, the brothers were running four publishing corporations — New Media Books, Movie Publisher Services/Movieland Publishing, Psi Fi Movie Press, and Heroes Publishing — all sharing the same office space in Topanga, California. Jack was the president of New Media Books, Movie Publisher Services, and Heroes Publishing; while Hal was president of Psi Fi Movie Press.[25]

Psi Fi published Files magazine, as described in The Comics Journal:

Files Magazine also covered Marvel and DC heroes; article authors included Martin Cannon, Edward Gross, Glenn A. Magee, Doug Murray, John Peel, and James Van Hise; with Schuster serving as editor and publisher.

In 1986, Schuster announced that Movie Publisher Services would release a 60-page paperback collection of articles and interviews with the comics superstar Frank Miller — unauthorized by Miller, who threatened legal action.[26] Ultimately the book was released by Heroes Publishing as Frank Miller, A Work In Progress: Great Comic Artist File (part of the Files Magazine series).[27]

In 1987 Marvel Comics sued the Schuster brothers for copyright and trademark infringement, claiming they had improperly used Marvel artwork in various issues of Files. The Marvel lawsuit appears to have put the various Schuster Brother operations out of business, as they stopped publishing after that point.

Pioneer Books

In 1989 Hal Schuster got back into book publishing by starting a new company, Pioneer Books. Pioneer published softcover books in a pop culture vein similar to New Media; many volumes were written by James Van Hise. Schuster designed and edited most of the books. Based in Las Vegas, Pioneer operated from 1989 to 1995.

Schuster Brothers publishing entities

This is a breakdown of the various Schuster Brothers publishing entities from 1975 to 1995:

Titles published

Irjax Enterprises

New Media Publishing (NMP)

Hobbyist publications

Original titles

Books

Psi Fi Movie Press

Pioneer Books

See also

References

Notes and References

  1. http://bailsprojects.com/bio.aspx?Name=SCHUSTER%2C+HAL Schuster entry
  2. Gearino, Dan. Comic Shop: The Retail Mavericks Who Gave Us a New Geek Culture (Ohio University Press, 2017).
  3. "Direct Distribution," in Duin, Steve and Richardson, Mike (ed.s). Comics Between the Panels (Dark Horse Publishing, 1998), pp. 126-130.
  4. Rozanski, Chuck. "Tales From the Database: Chuck Goes to New York Part I," Mile High Comics (2004).
  5. http://www.diamondcomics.com/Home/1/1/3/597?articleID=117735 "Diamond Timeline Chronicles 30 Years of Service & Success,"
  6. David, Peter. "Carol," PeterDavid.net (December 11, 2002).
  7. https://archive.today/20130110171740/http://www.businessweek.com/1997/36/b3543113.htm Resume for "Stephen A. Geppi" at BusinessWeek, September 8, 1998
  8. Warshaw, Michael. "From Mailman to Tycoon," in DeGarmo, Scott (ed.), Success (June, 1994), pp. 28–32.
  9. "Newswatch: New Media Publications Relocates to Florida," The Comics Journal #71 (March 1982), p. 10.
  10. "Newswatch: New Media Distribution out of Business," The Comics Journal #72 (May 1982), p. 16.
  11. "Diamond Comic Distributors," in Duin, Steve and Richardson, Mike (ed.s). Comics Between the Panels (Dark Horse Publishing, 1998), pp. 125-126
  12. BEM #35 (Spring 1982), p. 3.
  13. "Newswatch," The Comics Journal #58 (Sept. 1980), p. 18.
  14. "Newswatch," The Comics Journal #60 (Nov. 1980), p. 19.
  15. "Headlines: NMP Editorial Shake-Up," Comics Feature #12/13 (Sept./Oct. 1981), p. 18: Peter Gillis leaves New Media Publishing.
  16. Comics Feature #14 (Dec. 1981): "Edited by Richard Howell and Carol Kalish."
  17. http://www.bailsprojects.com/bio.aspx?Name=KALISH%2c+CAROL Carol Kalish entry
  18. Thompson, Kim. "NMI in Trouble, to File for Chapter 11," The Comics Journal #70 (Winter 1981–1982), p. 16.
  19. "Newswatch: New Media Distribution out of Business," The Comics Journal #72 (May 1982), p. 16.
  20. Willis, Russell. "AN INTERVIEW WITH MARTIN LOCK (PART 1 | THE BEM YEARS)," Under the Stairs (2013). Retrieved Jan. 8, 2020.
  21. "Headlines: New Media Expands Publishing Base, Comics and Commentary Magazines to Begin!" Comics Feature #6 (October 1980), pp. 7-8.
  22. "Fan Press: Two New Fanzines Brewing," The Comics Journal #53 (Winter 1980), p. 18.
  23. "Headlines: New Media Expands: Heroines, Romance Titles Added," Comics Feature #12/13 (Sept./Oct. 1981), p. 19.
  24. Bethke, Marilyn. "New Media's Publishing Empire," The Comics Journal #76 (Oct. 1982), pp. 154-157, 159, 161.
  25. KF. "Marvel Takes Legal Action: Marvel Files Suit Against Hal and Jack Schuster," The Comics Journal #116 (July 1987), pp. 16–17.
  26. KF. "Frank Miller Speaks Out Against MPS Paperback," The Comics Journal #110 (Aug. 1986), p. 15.
  27. Frank Miller, A Work In Progress: Great Comic Artist File vol 1. (Heroes Publishing, Inc, 1986).
  28. Scholz, Carter. "INDIGO BALL-BEARINGS AND PUSTULENT RUNNING SORES," The Comics Journal #72 (May 1982), pp. 34–26.

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