New Magic Wand Explained

New Magic Wand
Type:song
Artist:Tyler, the Creator
Album:Igor
Released:May 17, 2019
Length:3:15
Label:Columbia
Producer:Tyler, the Creator

"New Magic Wand" (stylized in all caps) is a song by American rapper Tyler, the Creator from his fifth studio album Igor (2019). It incorporates elements of "Vsichni Praznj" by Siluetes 61 and features background vocals from American singer Santigold.

Composition and lyrics

Jon Caramanica of The New York Times regarded the song to be "like an industrial-funk reimagining of Miami bass music."[1] The beat contains a mixture of synthesizer, which has been described as "harsh hitting", "bassy",[2] "shuddering"[3] and "spooky",[4] a "staticky, low-thrumming bass" and "dizzying percussions". It also switches at one point.[5] The production also uses "candied keys" and "harmonizing vocals". Tyler also described the song as "a perfected version" of "French!" from his debut mixtape Bastard (2009).[6]

The lyrics deal with unrequited love, as Tyler, the Creator expresses his love toward a former partner, whom he also resents for having chosen another person over him, as well as his jealous and possessive feelings.[7] [8] He mentions seeing a photo of the couple while thinking "I need to get her out the picture / She's really fuckin' up my frame".[9] Later, Tyler performs in high-pitched vocals, during which Tyler tells his romantic interest "Your other one evaporate, we celebrate / You under oath, now pick a side". The song also features a brief spoken-word line from comedian Jerrod Carmichael.

Critical reception

The song was well-received by music critics. Roisin O'Connor of The Independent considered it a standout from Igor. Clash's Nick Rosebade wrote of the song, "This has the most abrasive and Tyler-esque [''sic''] vibes. Filthy beats and basslines remind us that he's still as devastating as before."[10] Sputnikmusic's Rowan5215 considered it among the album's "much superior retries of Cherry Bomb's industrial distortion-rap".[11] Daniel Spielberger of HipHopDX called the song a "dreary masterpiece".[12] Steven Edelstone of Paste described the song as particularly using a "heavier, more menacing" instrumental, before stating that the beat change "ranks as one of the best of the decade, rivaling that of Kendrick Lamar's frenzied conclusion to 'DNA.'"

Music video

The music video was released on May 14, 2019. It sees Tyler, the Creator wearing an all-yellow outfit[13] [14] [15] and blonde wig in a bowl cut hairstyle,[16] [17] and opens with him performing on a stage with a blue backdrop, starting from the song's repeating lyrics "Please don't leave me now". Soon, the camera zooms out to reveal Tyler performing in a desert to an audience of five moshing people. He is then seen running off into the distance.

Notes and References

  1. News: Caramanica . Jon . Tyler, the Creator and Kevin Abstract, Self-Invented Hip-Hop Confessionalists . 8 January 2024 . . June 7, 2019.
  2. Web site: Jahmal . Karlton . Tyler, The Creator Enlists A$AP Rocky & Santigold For "New Magic Wand" . . 8 January 2024 . May 19, 2019.
  3. Web site: Tyler, the Creator review, IGOR: His best work to date. The Independent. O'Connor. Roisin. May 17, 2019. January 8, 2024. https://web.archive.org/web/20190517190215/https://www.independent.co.uk/arts-entertainment/music/reviews/tyler-the-creator-review-igor-album-gay-frank-ocean-kanye-west-tour-a8917981.html. May 17, 2019. live.
  4. Web site: Tyler, the Creator: IGOR. Pitchfork. Strauss. Matthew. May 20, 2019. January 8, 2024. https://web.archive.org/web/20190520054336/https://pitchfork.com/reviews/albums/tyler-the-creator-igor/. May 20, 2019. live.
  5. Web site: Edelstone . Steven . Tyler, the Creator: IGOR . . 8 January 2024 . May 24, 2019.
  6. Web site: Hamilton . Xavier . Tyler, the Creator Looks Back on 'Bastard' Ten Years After Its Release . 2024-06-24 . Complex . en-us.
  7. Tyler the Creator's Surreal, Summery 'IGOR'. Rolling Stone. Schwartz. Danny. May 20, 2019. January 8, 2024. https://web.archive.org/web/20190520231434/https://www.rollingstone.com/music/music-album-reviews/tyler-the-creator-igor-review-837811/. May 20, 2019. live.
  8. Web site: IGOR – Tyler, The Creator. AllMusic. Kellman. Andy. January 8, 2024. September 18, 2020. https://web.archive.org/web/20200918014359/https://www.allmusic.com/album/igor-mw0003277810. live.
  9. Web site: Murphy . John . Tyler, The Creator – Igor . . 8 January 2024 . June 21, 2019.
  10. Web site: First Take: Tyler, The Creator – Igor. Clash. Roseblade. Nick. May 17, 2019. January 8, 2024. September 18, 2020. https://web.archive.org/web/20200918014400/https://www.clashmusic.com/reviews/first-take-tyler-the-creator-igor. live.
  11. Web site: Review: Tyler the Creator – IGOR. Sputnikmusic. Rowan5215. May 21, 2019. January 8, 2024. https://web.archive.org/web/20190524214113/https://www.sputnikmusic.com/review/79586/Tyler-the-Creator-Igor/. May 24, 2019. live.
  12. Web site: Review: Tyler, The Creator's 'IGOR' Is A Fantastic Continuation Of His Artistic Transformation. HipHopDX. Spielberger. Daniel. May 20, 2019. January 8, 2024. https://web.archive.org/web/20190524214114/https://hiphopdx.com/reviews/id.3426/title.review-tyler-the-creators-igor-is-a-fantastic-continuation-of-his-artistic-transformation. May 24, 2019. live.
  13. Web site: Caraan . Sophie . Tyler, the Creator Previews Santigold Collaboration From 'IGOR' . . 8 January 2024 . May 14, 2019.
  14. Web site: Sawyer . Jonathan . Tyler, the Creator Teases New Santigold Collab From 'IGOR' . . 8 January 2024 . May 14, 2019.
  15. Web site: Rossignol . Derrick . Tyler The Creator Shared Yet Another 'Igor' Teaser Video, This Time For 'New Magic Wand' . . 8 January 2024 . May 14, 2019.
  16. Web site: Maicki . Salvatore . Tyler, the Creator teases new Santigold collaboration from IGOR . . 8 January 2024 . May 14, 2019.
  17. Web site: A. . Aron . Tyler, The Creator Previews Santigold Collab Ahead Of "IGOR" . HotNewHipHop . 8 January 2024 . May 14, 2019.

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