New Kids: Continue Explained

New Kids: Continue
Type:ep
Artist:iKON
Cover:IKON - New Kids-Continue.jpg
Caption:Digital and Red version cover.
Length:17:18
Language:Korean
Producer:B.I
Prev Title:Return
Prev Year:2018
Next Year:2018

New Kids: Continue is the first extended play of South Korean boy band iKON. It is the third of the group's four-part album series that began with the single album and ended with the second extended play .[1] It was released by YG Entertainment on August 2, 2018.[2] iKON's leader B.I was credited as the only record producer of the EP. The EP contains 5 songs including the lead single "Killing Me", all written or co-written by B.I.[3] The physical album comes in two versions: Red & Blue.

Composition

The lead single of the album, "Killing Me", was released with a music video on August 2, 2018.[4] The song, a trap-dance track driven by wailing synths and a riotous beat,[4] describes feelings after a "painful breakup"; its title was inspired by the common phrase "this is killing me".[5] The music video conveyed the emotional devastation described in the lyrics through the use of flames, darkness, brightly hued sets, and expressive dance movements.[4] "Freedom" was released as the second single (referred to as "sub title") of the album on August 2.[6] It is described as a rock-infused song.[7]

Promotion

iKON held a dance cover contest for the song "Killing Me" from August 20 to September 30, 2018. Three winners were announced at the end of the contest.[8]

Reception

Commercial

In South Korea, New Kids: Continue debuted at 2 on the Gaon Album Chart.[9] In the United States, the album was No. 4 on Billboard World Albums, with about 1,000 copies sold.[10] In South Korea, "Killing Me" debuted at 19 on the Gaon Weekly Chart and rose to a peak of 9 the next week.[11] The song debuted at No. 2 on Billboard's World Digital Song Chart, marking the group's best sales to date.[10]

Critical

South China Morning Post praised the diversity and wild genre shift of the album but criticized it for following a predictable and standard pop formula.[12] Billboard praised the title song "Killing Me", saying that “unlike most K-pop songs, it forgoes a titular earworm hook, choosing instead a more dramatic declaration.”[13]

Charts

Chart (2018)Peak
position
Japan Weekly Albums (Oricon)25
Japan Hot Albums (Billboard Japan)22
South Korean Albums (Gaon)2
US Billboard Top Heatseekers15
US Billboard World Albums4
US Billboard Independent Albums33

Awards and nominations

Music program awards

Notes and References

  1. Web site: iKON completes New Kids project : 'New Kids:Continue' is third EP for the popular boy band in 15 months. August 6, 2018. Korea JoongAng Daily.
  2. Web site: iKON to return with new album next month. Kpop Herald. July 17, 2018.
  3. Web site: iKON – 'NEW KIDS:CONTINUE' TRACKLIST. July 27, 2018. YG Life.
  4. iKON Makes a Dramatic Return With Haunting New Single 'Killing Me'. August 2, 2018. Billboard.
  5. Web site: iKon explains meaning behind new single 'Killing Me'. August 2, 2018. Kpop Herald.
  6. Web site: 'Comeback D-7' iKON Reveals Teaser Poster for Sub Title Song 'FREEDOM'. July 26, 2018. YG Life.
  7. Web site: iKON aims to repeat viral success with new album. August 2, 2018. Yonhap News.
  8. Web site: 3 winners announced for iKON dance cover contest. October 4, 2018. Kpop Herald.
  9. Web site: 2018년 32주차 Album Chart . Album Chart – Week 32 of 2018 (New Kids: Continue . . October 5, 2018 . Korean.
  10. iKON Hit New Peak on World Digital Song Sales Chart With 'Killing Me'. August 9, 2018. Billboard.
  11. Web site: 2018년 32주차 Digital Chart. Gaon Music Chart. Korean.
  12. Web site: 'New Kids: Continue' by iKon is underbaked, but worth a listen [Review]]. August 12, 2018. South China Morning Post.
  13. Web site: iKON's 'Killing Me' earns Billboard's praise, tops iTunes charts in 24 countries. August 3, 2018. Kpop Herald.
  14. Web site: iKON Tops 'M Countdown' with the Song 'KILLING ME'… 'Overwhelming Performance in Music Charts'. August 10, 2018. YG Life.