New India Assurance Building Explained
| New India Assurance Building |
| Building Type: | Office |
| Architectural Style: | Art Deco |
| Location Town: | Mumbai |
| Location Country: | India |
| Client: | Maharashtra |
| Floor Count: | 6 |
| Architecture Firm: | Master, Sathe and Bhuta |
The New India Assurance Building is an Art Deco office building made of reinforced concrete and designed by Master, Sathe and Bhuta, with artistic designer N. G. Pansare.[1] It was constructed in 1937 in Mumbai, India for New India Assurance Co. Ltd., an Indian insurance company which was founded by Sir Dorabji Tata in 1919.[2]
Architecture
The New India Assurance building's design has been described as Indo-Deco, an architecture style that combines Indian design elements with Art Deco.[3] The building's architectural style combines modern art deco features with a modified classicism, evidenced in the strong vertical ribs of the façade that give the building a monumental appearance, making it seem larger than it is in reality.
The entrance is flanked by bas-reliefs featuring women in saris and men in traditional dhoti and turbans, working in fields and in factories.[4] [5]
Included in the design was a modern forced air cooling system with centralised duct work. Projecting surfaces on the eastern and western sides protect windows from the sun. To deal with potential power failures, the windows were constructed to open and close.[6]
External links
18.9304°N 72.8317°W
Notes and References
- Web site: 25 May 2020 . Carving a legacy of his own : N. G. Pansare, his life and works . live . https://web.archive.org/web/20230926124042/https://www.artdecomumbai.com/research/carving-a-legacy-of-his-own-n-g-pansare-his-life-and-works/ . 26 September 2023 . 4 August 2024 . Art Deco Mumbai.
- Web site: 23 July 2019 . New India Assurance's 100 year journey: Private to public and soon-to-be only PSU insurer . live . https://web.archive.org/web/20190725051637/https://www.moneycontrol.com/news/business/companies/new-india-assurances-100-year-journey-private-to-public-and-soon-to-be-only-psu-insurer-4236531.html/amp . 25 July 2019 . 4 August 2024 . Moneycontrol.
- Web site: Victorian Gothic and Art Deco Ensembles of Mumbai . live . https://web.archive.org/web/20240727021421/https://whc.unesco.org/en/list/1480/ . 27 July 2024 . 4 August 2024 . UNESCO.
- Web site: 20 December 2019 . Swadeshi Moderne: Aesthetics, Politics & Appropriation in Bombay's Deco . live . https://web.archive.org/web/20231128223731/https://www.artdecomumbai.com/research/swadeshi-moderne-aesthetics-politics-and-appropriation-in-bombays-deco/ . 28 November 2023 . 4 August 2024 . Art Deco Mumbai.
- Web site: 31 July 2015 . Art Deco-ded: Explore south Mumbai's timeless architecture . live . https://web.archive.org/web/20220817165711/https://www.hindustantimes.com/art-and-culture/art-deco-ded-explore-south-mumbai-s-timeless-architecture/story-CiANVvBhFHOpP5FW6PbuNK.html . 17 August 2022 . 4 August 2024 . Hindustan Times.
- Book: Lang, Jon T.. A concise history of modern architecture in India. Orient Blackswan. 2002. 16. 81-7824-017-3. 2009-04-25.
