New Balance 99X Series Explained

New Balance 99X Series
Type:Sneakers
Inventor:New Balance
Manufacturer:New Balance

The New Balance 99X Series is a series of athletic shoes produced by New Balance since the introduction of the first New Balance 990 in 1982. The shoes have been updated sporadically since the original 990 — all models have used the 99X numbering format, and some model numbers have been reused throughout the years.

Recognition

On the 30th anniversary of the shoe in 2012, the New York Times reported, "The 990 has a cult following: according to New Balance officials, it was favored by Steve Jobs, and has also been worn by the actors Ben Affleck, Jennifer Garner and Hilary Duff.[1] Forbes, BBC and other media also reported how Jobs wore the shoes frequently. [2] [3] [4]

New Balance Senior Designer Andrew Nyssen led the design of the 990 in 2012.[5]

Series history

Most of the information on the early models of the 99X Series is available on two New Balance promotional histories of the series in video format.[6] [7]

Notes and References

  1. Web site: New Balance Celebrates Its Homemade Footprint . 5 April 2012 . The New York Times.
  2. Web site: Steve Jobs Always Dressed Exactly the Same. Here's Who Else Does. Jacquelyn Smith. 5 October 2012. Forbes.
  3. Web site: BBC News - What made Steve Jobs unique?. BBC News.
  4. Web site: The Booming Business of Selling Steve Jobs's Wardrobe. Adam Clark Estes. The Wire.
  5. Web site: New Balance Senior Designer Andrew Nyssen Tells Us How He Didn't Mess With History Too Much Designing The New 990v3 In This Interview - CounterKicks. https://web.archive.org/web/20120806035937/http://counterkicks.com/2012/06/new-balance-senior-designer-andrew-nyssen-tells-us-how-he-didnt-mess-with-history-too-much-designing-the-new-990v3-in-this-interview/. dead. 2012-08-06. counterkicks.com.
  6. Web site: History of the New Balance 99X Series. 20 September 2009. YouTube.
  7. Web site: New Balance 99x Series History . 5 August 2013 . YouTube.