| NewStore, Inc. | |
| Type: | Private |
| Founder: | Stephan Schambach |
| Area Served: | Worldwide |
| Key People: | Stacie Justice (Chief People Officer) Hendrik Hoppe (Executive Vice President of Customer Experience) Rebecca MacVittie (General Counsel) Ben Hoskins (Chief Technology Officer) Joel Abdinoor (Chief Financial Officer) |
| Industry: | retail, software, SaaS, cloud computing, mobile commerce, e-commerce |
| Num Employees: | ~ 200 (2023) |
| Homepage: | newstore.com |
| Location: | Boston, MA, United States |
| Foundation: | 2015 |
NewStore, Inc. provides Omnichannel-as-a-Service for enterprise retail brands worldwide. Its mobile-first, modular cloud platform includes point of sale (POS), order management (OMS), inventory, store fulfillment, clienteling, and native consumer app solutions.
The company was founded in 2015 by Stephan Schambach, who also founded Intershop Communications and Demandware, which was acquired by Salesforce in 2016 for US$2.8 billion. It is headquartered in Boston, USA with offices in Berlin, Germany and Utrecht, Netherlands. It received a Series A investment of US$38M in September 2015 and Series B investment of US$50M in July 2017. Additionally, the company raised US$45M in Series B-1 financing in July 2021, a strategic investment to accelerate company growth.
| Funding Round | Amount | Led By | |
|---|---|---|---|
| Series B-1 | $45M | N/A | |
| Strategic | $20M | Salesforce Ventures | |
| Series B | $50M | Activant Capital | |
| Series A | $38.4M | General Catalyst |
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Founded in 2015 by Stephan Schambach, NewStore, Inc. has established itself as a leader in Omnichannel-as-a-Service (OaaS) for global retail brands. The company's mobile-first, modular cloud platform empowers retailers with a comprehensive suite of solutions including point of sale (POS), order management (OMS), inventory management, store fulfillment, clienteling, and native consumer apps. [10] In April 2024, NewStore appointed Mike DeSimone as CEO with Stephan Schambach transitioning to Chairman of the Board. [11] Notably, in January 2024, NewStore released its 10th annual Omnichannel Leadership Report, assessing the omnichannel capabilities of nearly 700 retailers across 10 countries and highlighting the significant opportunity for improvement in omnichannel adoption.