| Never Stop Doing What You Love | |
| Type: | Compilation album |
| Artist: | Paul McCartney |
| Cover: | Never_Stop_Doing_What_You_Love.jpg |
| Recorded: | 1970 – 1995 |
| Released: | 2005 |
| Genre: | Rock |
| Length: | 58:33 |
| Label: | EMI Special Markets |
| Producer: |
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| Prev Title: | Chaos and Creation in the Backyard |
| Prev Year: | 2005 |
| Next Title: | Ecce Cor Meum |
| Next Year: | 2006 |
Never Stop Doing What You Love is a not-for-resale compilation of various Paul McCartney and Wings songs created for the employees and clients of Fidelity Investments, a company in the financial services industry. The ex-Beatle became the mutual fund giant's new spokesman in 2005 in a campaign entitled "This Is Paul", and the disc was issued in support of McCartney's U.S. tour of the same year.[1] On the day of its release, company employees were treated to a special recorded message by Paul himself informing them that "Fidelity and I have a lot in common" and urging them "never [to] stop doing what you love."[2] McCartney received considerable criticism for his celebrity endorsement of Fidelity Investments, which some considered to be a vulgar attempt to increase his already astounding wealth.[3]
The cover features Paul playing his famous Höfner "Beatle" bass. The label side of the CD is printed to look like a vinyl record.[4] The tracks for the compilation were chosen by McCartney and an executive from Fidelity, which had been given rights to McCartney's legacy catalog.[1]
All songs written by Paul McCartney; and performed by Paul McCartney except where noted.