| Never Ever | |
| Cover: | Neverevera.PNG |
| Type: | single |
| Artist: | Ayumi Hamasaki |
| Album: | I am... |
| Released: | March 7, 2001 |
| Length: | 50:52 |
| Label: | Avex Trax |
| Producer: | Max Matsuura |
| Prev Title: | Evolution |
| Prev Year: | 2001 |
| Next Title: | Endless Sorrow |
| Next Year: | 2001 |
"Never Ever" is the twenty-first single by Ayumi Hamasaki, released on March 7, 2001. This is her third single in a row to be composed by herself. In mid-October 2007, the third track on this single "Seasons (H-H Remix)", six and a half years after its release, appeared as the third most downloaded song in Japan for that time, according to mu-mo.[1]
"Never Ever" was released only three weeks before her first compilation album, A Best. Like the latter album, she was forced by her record label, avex, to release this single. Although she had already incorporated pop-rock music in her work, this song is considered as her first real attempt to pop-rock music.
"Never Ever" was used in a commercial for the Kirin Supli drinks. Hamasaki appeared in the TV ad.[2]
Oricon Sales Chart (Japan)
| Release | Chart | Peak Position | First Week Sales | Sales Total | Chart Run |
|---|---|---|---|---|---|
| 7 March 2001 | Oricon Daily Singles Chart | 1 | |||
| Oricon Weekly Singles Chart | 1 | 423,480 | 757,000 | 12 | |
| Oricon Yearly Singles Chart | 16 |