| Category: | Trade magazine |
| Publisher: | Die Wirtschaft |
| Founded: | 1954 |
| Firstdate: | April 1954 |
| Finaldate: | 1991 |
| Country: | German Democratic Republic |
| Based: | East Berlin |
| Language: | German |
Neue Werbung (German: New Advertising) was an East German trade magazine specializing on advertising. Originally subtitled Fachzeitschrift für Werbung, Gebrauchsgrafik und Dekoration, the magazine was published between 1954 and 1991.[1] Its headquarters was in East Berlin.
Neue Werbung was established in 1954.[2] The first issue was published in April 1954.[3] The magazine was published by Die Wirtschaft on a monthly basis in East Berlin.[1] [2] It was the official magazine of East Germany targeting advertising professionals.[4] Each cover of the magazine was developed by East German designers.[3] It featured thematic articles for the first ten years such as trademarks, industrial design, currency designs, and catalogue shopping.[3] The magazine covered retailing activities in the country.[5]
Neue Werbung had nearly a circulation of 17,000 copies.[2] In 1959 its subtitle was redesigned as Fachzeitschrift für Theorie und Praxis der Sozialistischen Wirtschaftswerbung (German: Professional Journal for the Theory and Practice of Socialist Commercial Advertising).[3] The magazine ceased publication in 1991.[1]