Yahoo! Explained

Yahoo!
Type:Web portal and online services
Registration:Optional
Revenue:$7.4 billion (2020)[1]
Current Status:Active
Company Type:Subsidiary
Products:List of products
Num Employees:8,600 (2017)[2]
Advertising:Yahoo! Ad Tech[3]
Location City:Sunnyvale, California
Location Country:United States
Area Served:Worldwide

Yahoo! (styled yahoo! in its logo) is an American web services provider. It is headquartered in Sunnyvale, California, and operated by the namesake company Yahoo! Inc., which is 90% owned by investment funds managed by Apollo Global Management and 10% by Verizon Communications.

It provides a web portal, search engine Yahoo Search, and related services, including My Yahoo!, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports and its advertising platform, Yahoo! Native.

Yahoo was established by Jerry Yang and David Filo in January 1994 and was one of the pioneers of the early Internet era in the 1990s.[4] However, its use declined in the 2010s as some of its services were discontinued, and it lost market share to Facebook and Google.[5] [6]

History

See main article: History of Yahoo!.

Founding

In January 1994, Jerry Yang and David Filo were electrical engineering graduate students at Stanford University, when they created a website named "Jerry and David's guide to the World Wide Web".[7] [8] [9] [10] The site was a human-edited web directory, organized in a hierarchy, as opposed to a searchable index of pages. In March 1994, "Jerry and David's Guide to the World Wide Web" was renamed "Yahoo!" and became known as the Yahoo Directory.[11] [12] [13] [14] The "yahoo.com" domain was registered on January 18, 1995.[15]

The word "yahoo" is a backronym for "Yet Another Hierarchically Organized Oracle"[16] or "Yet Another Hierarchical Officious Oracle".[17] The term "hierarchical" described how the Yahoo database was arranged in layers of subcategories. The term "oracle" was intended to mean "source of truth and wisdom", and the term "officious", rather than being related to the word's normal meaning, described the many office workers who would use the Yahoo database while surfing from work.[18] However, Filo and Yang insist they mainly selected the name because they liked the slang definition of a "yahoo" (used by college students in David Filo's native Louisiana in the late 1980s and early 1990s to refer to an unsophisticated, rural Southerner): "rude, unsophisticated, uncouth."[19] This meaning derives from the Yahoo race of fictional beings from Gulliver's Travels.

Yahoo was incorporated on March 2, 1995. In 1995, a search engine function, called Yahoo Search, was introduced. This allowed users to search Yahoo Directory.[20] [21] Yahoo soon became the first popular online directory and search engine on the World Wide Web.[22]

Expansion

Yahoo grew rapidly throughout the 1990s. Yahoo became a public company via an initial public offering in April 1996 and its stock price rose 600% within two years.[23] Like many search engines and web directories, Yahoo added a web portal, putting it in competition with services including Excite, Lycos, and America Online.[24] By 1998, Yahoo was the most popular starting point for web users,[25] and the human-edited Yahoo Directory the most popular search engine,[13] receiving 95 million page views per day, triple that of rival Excite.[23] It also made many high-profile acquisitions. Yahoo began offering free e-mail from October 1997 after the acquisition of RocketMail, which was then renamed to Yahoo Mail.[26] In 1998, Yahoo replaced AltaVista as the crawler-based search engine underlying the Directory with Inktomi.[27] Yahoo's two biggest acquisitions were made in 1999: Geocities for $3.6 billion[28] and Broadcast.com for $5.7 billion.[29]

Its stock price skyrocketed during the dot-com bubble, closing at an all-time high of $118.75/share on January 3, 2000. However, after the dot-com bubble burst, it reached a post-bubble low of $8.11 on September 26, 2001.[30]

Yahoo began using Google for search in June 2000.[31] [32] Over the next four years, it developed its own search technologies, which it began using in 2004 partly using technology from its $280 million acquisition of Inktomi in 2002.[33] In response to Google's Gmail, Yahoo began to offer unlimited email storage in 2007. In 2008, the company laid off hundreds of people as it struggled from competition.[34]

In February 2008, Microsoft made an unsolicited bid to acquire Yahoo for $44.6 billion.[35] [36] Yahoo rejected the bid, claiming that it "substantially undervalues" the company and was not in the interest of its shareholders. Although Microsoft increased its bid to $47 billion, Yahoo insisted on another 10%+ increase to the offer and Microsoft cancelled the offer in May 2008.[37] [38] [39] [40]

Carol Bartz, who had no previous experience in Internet advertising, replaced Yang as CEO in January 2009.[41] [42] In September 2011, after failing to meet targets, she was fired by chairman Roy J. Bostock; CFO Tim Morse was named as Interim CEO of the company.[43] [44]

In April 2012, after the appointment of Scott Thompson as CEO, several key executives resigned, including chief product officer Blake Irving.[45] [46] On April 4, 2012, Yahoo announced 2,000 layoffs,[47] or about 14% of its 14,100 workers by the end of year, expected to save around $375 million annually.[48] In an email sent to employees in April 2012, Thompson reiterated his view that customers should come first at Yahoo. He also completely reorganized the company.[49]

On May 13, 2012, Thompson was fired and was replaced on an interim basis by Ross Levinsohn, recently appointed head of Yahoo's new Media group. Several associates of Third Point Management, including Daniel S. Loeb were nominated to the board of directors.[50] [51] [52] Thompson's total compensation for his 130-day tenure with Yahoo was at least $7.3 million.[53]

On July 15, 2012, Marissa Mayer was appointed president and CEO of Yahoo, effective July 17, 2012.[54] [55]

In June 2013, Yahoo acquired blogging site Tumblr for $1.1 billion in cash, with Tumblr's CEO and founder David Karp continuing to run the site.[56] [57] [58] [59] In July 2013, Yahoo announced plans to open an office in San Francisco.[60]

On August 2, 2013, Yahoo acquired Rockmelt; its staff was retained, but all of its existing products were terminated.[61]

Data collated by comScore during July 2013 revealed that, during the month, more people in the U.S. visited Yahoo websites than Google; the first time that Yahoo outperformed Google since 2011.[62] The data did not count mobile usage, nor Tumblr.[63]

Mayer also hired Katie Couric to be the anchor of a new online news operation and started an online food magazine. However, by January 2014, doubts about Mayer's progress emerged when Mayer fired her own first major hire, Henrique de Castro.[64]

On December 12, 2014, Yahoo acquired video advertising provider BrightRoll for $583 million.[65]

On November 21, 2014, Yahoo acquired Cooliris.[66]

In August 2023, it was announced Yahoo had acquired the San Francisco-headquartered social investing platform, Commonstock.[67]

In April 2024, it was announced Yahoo had acquired the AI-driven news aggregator app, Artifact.[68]

Decline, security breaches, and sale

See main article: Yahoo! data breaches. By December 2015, Mayer was criticized as performance declined.[69] [70] [71] [72] Mayer was ranked as the least likable CEO in tech.[73] [74]

On February 2, 2016, Mayer announced layoffs amounting to 15% of the Yahoo! workforce.[75]

On July 25, 2016, Verizon Communications announced the acquisition of Yahoo's core Internet business for $4.83 billion.[76] [77] [78] [79] The deal excluded Yahoo's 15% stake in Alibaba Group and 35.5% stake in Yahoo Japan.[80] [81]

On February 21, 2017, as a result of the Yahoo data breaches, Verizon lowered its purchase price for Yahoo by $350 million and reached an agreement to share liabilities regarding the data breaches.[82] [83]

On June 13, 2017, Verizon completed the acquisition of Yahoo and Marissa Mayer resigned.[84] [85]

Yahoo, AOL, and HuffPost were to continue operating under their own names, under the umbrella of a new company, Oath Inc., later called Verizon Media.[86] [87]

The parts of the original Yahoo! Inc. which were not purchased by Verizon Communications were renamed Altaba, which was later liquidated, making a final distribution in October 2020.[88]

In September 2021, investment funds managed by Apollo Global Management acquired 90% of Yahoo.[89] [90]

In November 2021, Yahoo announced that it was ending operations in mainland China due to the increasingly challenging business and legal environment.[91] Previously, the company discontinued China Yahoo! Mail on August 20, 2013.[92]

In 2023, Yahoo announced that it would cut 20% of its workforce. The move followed mass layoffs from other tech giants including Google, Microsoft, Twitter, Inc, Meta, and Amazon. The company is set to lay off roughly 1,000 staff members of their 8,600 workers.[93]

Chief executive officers

Eleven chief executives and interim leaders have led the Yahoo companies since 1995. They are:

Products and services

For a list of all current and defunct services offered by Yahoo, see List of Yahoo!-owned sites and services.

Data breaches

See main article: Yahoo! data breaches.

On September 22, 2016, Yahoo disclosed a data breach that occurred in late 2014, in which information associated with at least 500 million user accounts,[99] [100] one of the largest breaches reported to date.[101] The United States indicted four men, including two employees of Russia's Federal Security Service (FSB), for their involvement in the hack.[102] [103] On December 14, 2016, the company revealed that another separate data breach had occurred in 2014, with hackers obtaining sensitive account information, including security questions, to at least one billion accounts.[104] The company stated that hackers had utilized stolen internal software to forge HTTP cookies.[105] [106]

On October 3, 2017, the company stated that all 3 billion of its user accounts were affected by the August 2013 theft.[107] [108] [109] [110] [111]

Criticism

See main article: Criticism of Yahoo!.

DMCA notice to whistleblower

On November 30, 2009, Yahoo was criticized by the Electronic Frontier Foundation for sending a DMCA notice to whistleblower website "Cryptome" for publicly posting details, prices, and procedures on obtaining private information pertaining to Yahoo's subscribers.[112]

Censorship of private emails affiliated with Occupy Wall Street protests

After some concerns over censorship of private emails regarding a website affiliated with Occupy Wall Street protests were raised, Yahoo responded with an apology and explained it as an accident.[113] [114] [115]

Partners and sponsorships

On September 11, 2001, Yahoo! announced its partnership with FIFA for the 2002 FIFA World Cup and 2006 FIFA World Cup tournaments. It was one of FIFA's 15 partners at the tournaments. The deal included co-branding the organization's websites.[116]

Yahoo! sponsored the 2012 Sundance Film Festival.[117] NBC Sports Group aligned with Yahoo Sports the same year with content and program offerings on mobile and desktop platforms.[118]

Yahoo announced television video partnerships in 2013 with Condé Nast,[119] WWE, ABC NEWS, and CNBC.[120] Yahoo entered into a 10-year collaboration in 2014, as a founding partner of Levi's Stadium, home of the San Francisco 49ers.[121]

The National Basketball Association partnered with Yahoo Sports to stream games, offer virtual and augmented-reality fan experiences, and in 2018 NBA League Pass.[122] [123] Yahoo Sportsbook launched in November 2019, a collaboration with BetMGM.[124] [125]

BuzzFeed acquired HuffPost from Yahoo in November 2020, in a stock deal with Yahoo as a minority shareholder.[126] [127] The NFL partnered with Yahoo in 2020, to introduce a new "Watch Together" function on the Yahoo Sports app for interactive co-viewing through a synchronized livestream of local and primetime NFL games.[128] The Paley Center for Media collaborated with Verizon Media to exclusively stream programs on Yahoo platforms beginning in 2020.[129]

Yahoo became the main sponsor for the Pramac Racing team and the first title sponsor for the 2021 ESport/MotoGP Championship season.[130] Yahoo, the official partner for the September 2021 New York Fashion Week event also unveiled sponsorship for the Rebecca Minkoff collection via a NFT space.[131] In September 2021, it was announced that Yahoo partnered with Shopify, connecting the e-commerce merchants on Yahoo Finance, AOL and elsewhere.[132]

See also

External links

Notes and References

  1. Web site: Fortune 500: Yahoo company profile . Fortune . March 8, 2022 . April 12, 2022 . https://web.archive.org/web/20220412011207/https://fortune.com/company/yahoo/fortune500/ . live .
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  3. News: Lepitak . Stephen . February 3, 2022 . Yahoo Targets Ad Tech Momentum with Spate of Exec Promotions . AdWeek . April 7, 2022 . March 31, 2022 . https://web.archive.org/web/20220331201023/https://www.adweek.com/media/yahoo-targets-ad-tech-momentum-with-spate-of-exec-promotions/ . live .
  4. Web site: Yahoo's Sale to Verizon Ends an Era for a Web Pioneer. July 25, 2016. The New York Times. February 23, 2017. https://web.archive.org/web/20170216035326/https://www.nytimes.com/2016/07/25/business/yahoo-sale.html. February 16, 2017. live.
  5. News: Yahoo: 9 reasons for the internet icon's decline. April 4, 2018. https://web.archive.org/web/20180417065710/https://www.telegraph.co.uk/technology/2016/07/25/yahoo-9-reasons-for-the-internet-icons-decline/. April 17, 2018. live. . July 25, 2016. McGoogan. Cara.
  6. Web site: The Glory That Was Yahoo. March 21, 2018. January 10, 2019. December 2, 2020. https://web.archive.org/web/20201202065329/https://www.fastcompany.com/40544277/the-glory-that-was-yahoo. live.
  7. Web site: Yahoo! Inc. – Company Timeline . https://web.archive.org/web/20080713214826/http://yhoo.client.shareholder.com/press/timeline.cfm . July 13, 2008 . July 19, 2016 .
  8. News: How Jerry's guide to the world wide web became Yahoo. The Guardian. London . May 23, 2012. https://web.archive.org/web/20131005052548/http://www.theguardian.com/business/2008/feb/01/microsoft.technology . October 5, 2013 . live . Clark . Andrew . February 1, 2008.
  9. Web site: Yahoo! celebrates 20th anniversary . Yahoo News . March 1, 2015 . January 13, 2016 . https://web.archive.org/web/20160113015432/http://news.yahoo.com/photos/20-years-of-yahoo-1425235248-slideshow/yahoo-celebrates-20th-anniversary-photo-1425250631030.html . live.
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  13. http://searchengineland.com/yahoo-directory-close-204370 The Yahoo Directory — Once The Internet's Most Important Search Engine — Is To Close
  14. https://www.golem.de/news/yahoo-directory-yahoo-schliesst-seinen-katalog-1409-109478.html Yahoo schließt seinen Katalog
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  19. Web site: The History of Yahoo! – How It All Started ... . January 9, 2011 . Yahoo! . https://web.archive.org/web/20110109042907/http://docs.yahoo.com//info//misc//history.html. January 9, 2011.
  20. Book: Oppitz . Marcus . Tomsu . Peter . Inventing the Cloud Century: How Cloudiness Keeps Changing Our Life, Economy and Technology . 2017 . . 9783319611617 . 238 . September 5, 2019 . February 26, 2020 . https://web.archive.org/web/20200226023631/https://books.google.com/books?id=vrEvDwAAQBAJ&pg=PA238 . live .
  21. Web site: Yahoo! Search . https://web.archive.org/web/19961128070718/http://www.yahoo.com/search.html . November 28, 1996 . Yahoo! . September 5, 2019 . November 28, 1996.
  22. Web site: What is first mover? . SearchCIO . . September 5, 2019 . September 2005 . October 28, 2020 . https://web.archive.org/web/20201028182736/https://searchcio.techtarget.com/definition/first-mover . live .
  23. Web site: Yahoo! The kingmaker – Jul. 23, 1998 . January 13, 2019 . January 2, 2021 . https://web.archive.org/web/20210102182412/https://money.cnn.com/1998/07/23/redherring/redherring_kingmaker/ . live .
  24. Web site: AOL/Netscape merger presses smaller portals – Nov. 25, 1998 . January 13, 2019 . December 21, 2019 . https://web.archive.org/web/20191221093255/https://money.cnn.com/1998/11/25/technology/portals/ . live .
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  26. Yahoo! To Acquire Four11 Corporation . October 8, 1997 . May 4, 2021 . May 4, 2021 . https://web.archive.org/web/20210504154720/https://www.newmediawire.com/news/yahoo-to-acquire-four11-corporation-3062569 . live .
  27. News: Yahoo! Still first portal call . . June 5, 1998 . November 25, 2013 . November 24, 2017 . https://web.archive.org/web/20171124142603/http://news.bbc.co.uk/1/hi/business/107667.stm . live .
  28. News: Yahoo! buys GeoCities . . January 28, 1999 . January 13, 2019 . July 21, 2018 . https://web.archive.org/web/20180721122448/https://money.cnn.com/1999/01/28/technology/yahoo_a/ . live .
  29. News: Yahoo to buy Broadcast.com for $5.7B . . April 1, 1999 . January 13, 2019 . December 7, 2020 . https://web.archive.org/web/20201207053055/https://money.cnn.com/1999/04/01/deals/yahoo/ . live .
  30. Book: Linder, Karen . Karen Linder . The Women of Berkshire Hathaway . . May 8, 2012 . . 9781118182628 . 199 . Shortly after the 9/11 attacks, on September 26, 2001, Yahoo!'s stock hit its all-time low of $8.11. . November 4, 2020 . August 8, 2022 . https://web.archive.org/web/20220808202713/https://books.google.com/books?id=V_r3vM8y4-QC&pg=PA199 . live .
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  32. Yahoo! Selects Google As Its Default Search Engine Provider . . June 26, 2000 . February 21, 2021 . April 11, 2021 . https://web.archive.org/web/20210411161100/https://www.altaba.com/news-releases/news-release-details/yahoo-selects-google-its-default-search-engine-provider . live .
  33. Web site: Yahoo dumps Google search technology . January 13, 2019 . October 22, 2020 . https://web.archive.org/web/20201022135105/https://www.cnet.com/news/yahoo-dumps-google-search-technology/ . live .
  34. News: Hundreds of Layoffs Expected at Yahoo . . January 22, 2008 . Miguel . Helft . limited . live . https://web.archive.org/web/20160628111428/http://www.nytimes.com/2008/01/22/technology/22yahoo.html . June 28, 2016.
  35. News: Microsoft bids $45 billion for Yahoo . Chris . Isidore . . February 1, 2008 . February 21, 2021 . November 9, 2020 . https://web.archive.org/web/20201109043543/https://money.cnn.com/2008/02/01/technology/microsoft_yahoo/index.htm . live .
  36. Web site: Yahoo! Inc, Form 425, Filing Date Feb 1, 2008 . secdatabase.com . April 30, 2018 . live . https://web.archive.org/web/20180501224827/http://edgar.secdatabase.com/2814/95012308001038/filing-main.htm . May 1, 2018.
  37. News: Microsoft drops pursuit of Yahoo, looks ahead . Jon . Swartz . . May 6, 2008 . May 3, 2021 . May 3, 2021 . https://web.archive.org/web/20210503050125/https://abcnews.go.com/Technology/story?id=4785399 . live .
  38. Web site: Yahoo! Inc, Form 8-K, Current Report, Filing Date May 16, 2008 . secdatabase.com . April 30, 2018 . live . https://web.archive.org/web/20180501160933/http://edgar.secdatabase.com/2263/95013408009695/filing-main.htm . May 1, 2018.
  39. Web site: Yahoo! Inc, Form 8-K, Current Report, Filing Date Jun 12, 2008 . secdatabase.com . April 30, 2018 . live . https://web.archive.org/web/20180501224703/http://edgar.secdatabase.com/713/95013408011144/filing-main.htm . May 1, 2018.
  40. News: Yahoo rejects Microsoft approach . BBC News . February 17, 2008 . live . February 11, 2008 . https://web.archive.org/web/20080214180223/http://news.bbc.co.uk/1/hi/business/7239220.stm . February 14, 2008.
  41. Web site: Yahoo! Inc, Form 8-K, Current Report, Filing Date Jan 15, 2009 . secdatabase.com . April 30, 2018 . live . https://web.archive.org/web/20180501161013/http://edgar.secdatabase.com/176/89161809000005/filing-main.htm . May 1, 2018.
  42. News: Job cuts help Yahoo! profits surge . BBC News . October 21, 2009 . May 31, 2011 . live . https://web.archive.org/web/20110511045421/http://news.bbc.co.uk/2/hi/business/8317476.stm . May 11, 2011.
  43. Web site: Yahoo! Inc, Form 8-K, Current Report, Filing Date Sep 7, 2011 . secdatabase.com . April 30, 2018 . live . https://web.archive.org/web/20180501224705/http://pdf.secdatabase.com/2534/0001193125-11-242088.pdf . May 1, 2018.
  44. News: Yahoo reels as CEO Carol Bartz fired on the phone in sudden shake-up at floundering tech giant. NY Daily News. February 22, 2018 . https://web.archive.org/web/20180223051627/http://www.nydailynews.com/news/money/yahoo-reels-ceo-carol-bartz-fired-phone-sudden-shake-up-floundering-tech-giant-article-1.957011. February 23, 2018. live.
  45. Web site: Yahoo! Inc, Form 10-K/A, Filing Date Apr 27, 2012 . secdatabase.com . April 30, 2018 . live . https://web.archive.org/web/20180501161221/http://pdf.secdatabase.com/1240/0001193125-12-191477.pdf . May 1, 2018.
  46. News: Exclusive: Yahoo's Chief Product Officer Blake Irving Resigns . All Things D . July 2, 2012 . live . Swisher . Kara . Kara Swisher . April 5, 2012 . https://web.archive.org/web/20130104215900/http://allthingsd.com/20120405/exclusive-yahoos-chief-product-officer-blake-irving-resigns/ . January 4, 2013.
  47. Web site: Yahoo! Inc, Form 8-K, Current Report, Filing Date Apr 4, 2012 . secdatabase.com . April 30, 2018 . live . https://web.archive.org/web/20180501224459/http://edgar.secdatabase.com/891/119312512149142/filing-main.htm . May 1, 2018.
  48. News: Yahoo dumping 2,000 workers in latest purge . July 22, 2012 . The Jakarta Post . April 4, 2012 . Liedtke . Michael . https://web.archive.org/web/20120616133522/http://www.thejakartapost.com/news/2012/04/04/yahoo-dumping-2000-workers-latest-purge.html . June 16, 2012.
  49. News: It's Official: Yahoo Reorgs Itself Just Like We Said (Memo Time!) . . Swisher . Kara . Kara Swisher . April 10, 2012 . live . https://web.archive.org/web/20121220235004/http://allthingsd.com/20120410/its-official-yahoo-reorgs-itself-just-like-we-said-memo-time/ . December 20, 2012.
  50. Web site: Yahoo! Inc, Form 8-K, Current Report, Filing Date May 14, 2012 . secdatabase.com . April 30, 2018 . live . https://web.archive.org/web/20180501224420/http://edgar.secdatabase.com/2231/119312512231455/filing-main.htm . May 1, 2018.
  51. Yahoo! Names Fred Amoroso Chairman and Appoints Ross Levinsohn Interim CEO . Yahoo! . July 2, 2012 . May 13, 2012 . https://web.archive.org/web/20130925175715/http://investor.yahoo.net/releasedetail.cfm?ReleaseID=672824 . September 25, 2013.
  52. News: Yahoo CEO says he never provided a resume-source . July 22, 2012 . live . Reuters . May 10, 2012 . Oreskovic . Alexei . https://web.archive.org/web/20120726021614/http://www.reuters.com/article/2012/05/11/ag-yahoo-ceo-idUSL1E8GAN4W20120511 . July 26, 2012.
  53. News: Ousted Yahoo CEO will get no severance . Pepitone . Julianne . . May 14, 2012 . live . https://web.archive.org/web/20120517024832/http://money.cnn.com/2012/05/14/technology/yahoo-ceo-no-severance/ . May 17, 2012.
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  58. News: Lublin . Joann S. . Efrati . Amir . Ante . Spencer E. . May 19, 2013 . Yahoo Deal Shows Power Shift . May 20, 2013 . live . . subscription . New York . https://web.archive.org/web/20150203002523/http://www.wsj.com/articles/SB10001424127887324787004578493130789235150 . February 3, 2015.
  59. News: Yahoo to buy Tumblr – reports . 3 News NZ . May 20, 2013 . October 8, 2017 . live . https://web.archive.org/web/20171008130536/http://www.newshub.co.nz/technology/yahoo-to-buy-tumblr--reports-2013052011 . October 8, 2017.
  60. Web site: Yahoo Plans Splashy New San Francisco Digs (and Neon Billboard Dreams) . Kara . Swisher . https://web.archive.org/web/20130728071713/http://allthingsd.com/20130726/yahoo-plans-splashy-new-san-francisco-digs-and-dreams-of-neon-billboards-return/ . July 28, 2013 . AllThingsD . July 26, 2013 . August 16, 2013 .
  61. Web site: Yahoo Has Acquired Rockmelt, Apps to Shut Down on August 31st . TechCrunch . August 2, 2013 . February 21, 2017 . https://web.archive.org/web/20170222105807/https://techcrunch.com/2013/08/02/yahoo-has-acquired-rockmelt-apps-to-shut-down-on-august-31st/ . February 22, 2017 . live .
  62. News: Yahoo beats Google in traffic for first time in 2 years . . August 21, 2013 . Hicken . Melanie . https://web.archive.org/web/20180223051738/http://money.cnn.com/2013/08/21/technology/yahoo-traffic-google/index.html. February 23, 2018. live.
  63. News: Google Overtaken by Yahoo! in United States Site Visitors for First Time in Two Years . August 24, 2013 . live . The Guardian . London . August 23, 2013 . Garside . Juliet . https://web.archive.org/web/20130824063953/http://www.theguardian.com/technology/2013/aug/22/yahoo-beats-google-website-visitors . August 24, 2013.
  64. News: Bumps on a Road to Revival for Yahoo . Vindu . Goel . Claire Cain . Miller . . January 16, 2014 . limited . https://web.archive.org/web/20140224142253/http://www.nytimes.com/2014/01/17/technology/yahoo-seeks-to-regain-its-touch.html . February 24, 2014 . live .
  65. Web site: Yahoo! Inc, Form 10-K, Annual Report, Filing Date Feb 27, 2015 . secdatabase.com . April 30, 2018 . live . https://web.archive.org/web/20180501224548/http://edgar.secdatabase.com/282/119312515066560/filing-main.htm . May 1, 2018.
  66. By TechCrunch "https://techcrunch.com/2014/11/21/yahoo-acquires-cooliris/ ."
  67. Web site: 2023-08-24 . Yahoo buys social investing platform Commonstock . 2023-08-24 . Finextra Research . en . August 24, 2023 . https://web.archive.org/web/20230824163804/https://www.finextra.com/newsarticle/42836/yahoo-buys-social-investing-platform-commonstock . live .
  68. Web site: Pierce . David . 2024-04-02 . Yahoo is buying Artifact, the AI news app from the Instagram co-founders . 2024-04-03 . The Verge . en . April 3, 2024 . https://web.archive.org/web/20240403103518/https://www.theverge.com/2024/4/2/24118436/yahoo-news-artifact-acquisition . live .
  69. Web site: Scrutiny on Yahoo's Marissa Mayer grows more intense. McGregor. Jenna. December 7, 2015. Chicago Tribune. December 7, 2015. https://web.archive.org/web/20151208162739/http://www.chicagotribune.com/business/ct-marissa-mayer-yahoo-20151207-story.html. December 8, 2015. live.
  70. News: Yahoo board in final talks on future of company . Deborah M. . Todd . December 5, 2015 . Reuters . May 3, 2021 . May 3, 2021 . https://web.archive.org/web/20210503141535/https://www.yahoo.com/lifestyle/s/yahoo-board-final-talks-fate-core-business-210206302--finance.html . live .
  71. Web site: With buyback help, Yahoo stock has soared under Mayer . Campos . Rodrigo . December 2, 2015 . Reuters . live . https://web.archive.org/web/20151206112140/http://news.yahoo.com/buyback-help-yahoo-stock-soared-under-mayer-165301156--finance.html . December 6, 2015.
  72. News: Verizon could explore Yahoo's Internet business, CFO says . Goliya . Kshitiz . Nayak . Malathi . December 7, 2015 . . live . https://web.archive.org/web/20151209074431/http://www.reuters.com/article/yahoo-divestiture-verizon-idUSKBN0TQ2GU20151207#gV1SBexKJDkOShpR.97 . December 9, 2015.
  73. News: Why Marissa Mayer is the 'least likable' CEO in tech . Zameena . Mejia . . May 31, 2017 . May 3, 2021 . May 3, 2021 . https://web.archive.org/web/20210503051856/https://www.cnbc.com/2017/05/31/why-yahoo-ceo-marissa-mayer-is-the-least-likable-ceo-in-tech.html . live .
  74. News: The rise and fall of Marissa Mayer, the once-beloved CEO of Yahoo now pursuing her own venture . . February 11, 2020 . May 3, 2021 . March 18, 2021 . https://web.archive.org/web/20210318082350/https://www.businessinsider.com/yahoo-marissa-mayer-rise-and-fall-2017-6 . live .
  75. News: Yahoo cutting workforce by 15% after announcing $4.4bn loss . Jana . Kasperkevic . Julia Carrie . Wong . Julia Carrie Wong . . February 2, 2016 . February 21, 2021 . November 8, 2020 . https://web.archive.org/web/20201108104805/https://www.theguardian.com/technology/2016/feb/02/yahoo-earnings-cutting-workforce-closing-offices-tech . live .
  76. Web site: Yahoo! Inc, Form 8-K, Current Report, Filing Date Jul 25, 2016 . secdatabase.com . April 30, 2018 . live . https://web.archive.org/web/20180501224427/http://edgar.secdatabase.com/288/119312516656036/filing-main.htm . May 1, 2018.
  77. News: Yahoo's Sale to Verizon Ends an Era for a Web Pioneer . Goel . Vindu. July 24, 2016 . Merced. Michael J. De La . . subscription . 0362-4331. July 25, 2016 . https://web.archive.org/web/20160727152338/http://www.nytimes.com/2016/07/25/business/yahoo-sale.html . July 27, 2016. live.
  78. News: Verizon buys Yahoo for $4.8 billion, and it's giving Yahoo's brand another chance. Lien. Tracey. July 25, 2016. July 25, 2016. https://web.archive.org/web/20160725150235/http://www.latimes.com/business/technology/la-fi-verizon-buys-yahoo-20160725-snap-story.html. July 25, 2016. live.
  79. Web site: The stunning collapse of Yahoo's valuation. Alison. Griswold. July 25, 2016 . August 6, 2016. https://web.archive.org/web/20160730012712/http://qz.com/741056/the-stunning-collapse-of-yahoos-valuation/. July 30, 2016. live.
  80. Web site: Yahoo! Inc, Form DEFA14A, Filing Date Aug 1, 2016 . secdatabase.com . May 1, 2018 . live . https://web.archive.org/web/20180501161008/http://pdf.secdatabase.com/1967/0001193125-16-666712.pdf . May 1, 2018.
  81. Web site: Verizon, Form 8-K, Current Report, Filing Date Jul 25, 2016 . secdatabase.com . May 1, 2018 . live . https://web.archive.org/web/20180501224457/http://edgar.secdatabase.com/2313/89882216000404/filing-main.htm . May 1, 2018.
  82. Web site: Verizon Said to Near Yahoo Deal at Lower Price After Hacks. Moritz. Scott . Sherman. Alex . Womack. Brian . . February 15, 2017 . subscription . https://web.archive.org/web/20170222111031/https://www.bloomberg.com/news/articles/2017-02-15/verizon-reduces-yahoo-deal-price-by-250-million-in-revised-deal. February 22, 2017. live.
  83. Web site: Verizon shaves $350 million from Yahoo price. Snider. Mike. USA Today. February 21, 2017. February 21, 2017. https://web.archive.org/web/20170222053414/http://www.usatoday.com/story/tech/news/2017/02/21/verizon-shaves-350-million-yahoo-price/98188452/. February 22, 2017. live.
  84. News: Verizon completes acquisition of Yahoo as Marissa Mayer resigns. Kharpal . Arjun . CNBC . June 13, 2017 . June 13, 2017. https://web.archive.org/web/20170613125332/https://www.cnbc.com/2017/06/13/verizon-completes-yahoo-acquisition-marissa-mayer-resigns.html . June 13, 2017. live.
  85. News: End of an era: Yahoo is no longer an independent company . Seth . Fiegerman. . June 13, 2017 . https://web.archive.org/web/20170613154803/http://money.cnn.com/2017/06/13/technology/business/yahoo-verizon-deal-closes/index.html . June 13, 2017. live.
  86. Web site: Yahoo! Inc, Form 8-K, Current Report, Filing Date Jul 27, 2017 . . live . https://web.archive.org/web/20180501224554/http://edgar.secdatabase.com/2724/119312517237279/filing-main.htm . May 1, 2018.
  87. News: Verizon Announces New Name Brand for AOL and Yahoo: Oath. . April 3, 2017 . limited . https://web.archive.org/web/20170404002605/https://www.nytimes.com/2017/04/03/technology/verizon-oath-yahoo-aol.html. April 4, 2017. live . Chokshi . Niraj . Goel . Vindu.
  88. Altaba Announces Liquidating Distribution of $8.33 Per Share . . October 26, 2020 . February 21, 2021 . April 18, 2021 . https://web.archive.org/web/20210418065904/https://www.businesswire.com/news/home/20201026005548/en/Altaba-Announces-Liquidating-Distribution-of-8.33-Per-Share . live .
  89. News: Mihalcik . Carrie . Yahoo has a new owner, again . . September 1, 2021 . September 7, 2021 . September 7, 2021 . https://web.archive.org/web/20210907125550/https://www.cnet.com/news/yahoo-officially-has-a-new-owner-again/ . live .
  90. Apollo Funds Complete Acquisition of Yahoo . . September 1, 2021 . September 11, 2021 . September 1, 2021 . https://web.archive.org/web/20210901172048/https://www.apollo.com/stockholders/press-releases/2021/09-01-2021-161530593 . live .
  91. Web site: November 3, 2021. Yahoo pulls out of China, citing 'challenging' environment. Soo, Zen. November 2, 2021. Associated Press. November 14, 2021. https://web.archive.org/web/20211114125633/https://apnews.com/article/yahoo-inc-leaving-china-f3b589754224bc663d5e83ec385eb49a. live.
  92. Web site: China Yahoo! Mail is closing. https://web.archive.org/web/20130422142938/http://help.yahoo.com/kb/index?page=content&y=PROD_MAIL_ML&locale=en_US&id=SLN14734. Yahoo!. April 17, 2013. April 22, 2013. March 24, 2022. The China Yahoo! Mail Team.
  93. News: February 10, 2023 . Tech Layoffs: Yahoo to Slash 20% of Its Workforce . BBC News . February 12, 2023 . February 12, 2023 . https://web.archive.org/web/20230212070840/https://www.bbc.com/news/technology-64596061 . live .
  94. News: Yahoo Names Tinder CEO Jim Lanzone as Its Next Chief . Mullin . Benjamin . . September 10, 2021 . November 1, 2021 . November 3, 2021 . https://web.archive.org/web/20211103042948/https://www.wsj.com/articles/apollo-taps-tinder-ceo-jim-lanzone-for-top-yahoo-job-11631274301 . live .
  95. News: Verizon's Oath Has Hired a COO from Alibaba, and Its Top Media Executive Has Left . Kafka . Peter . . April 18, 2018 . May 14, 2019 . April 29, 2019 . https://web.archive.org/web/20190429014913/https://www.recode.net/2018/4/18/17250208/verizon-oath-tim-armstrong-k-guru-gowrappan-coo-simon-khalaf . live .
  96. News: Oath will soon be rebranded as Verizon Media Group . Carman . Ashley . . November 5, 2018 . September 2, 2021 . February 10, 2021 . https://web.archive.org/web/20210210140648/https://www.theverge.com/2018/11/5/18064172/verizon-oath-media-group-rebrand . live .
  97. News: Oath CEO Tim Armstrong to Leave the Verizon Unit . Al-Muslim . Aisha . . September 12, 2018 . October 26, 2021 . September 10, 2021 . https://web.archive.org/web/20210910040218/https://www.wsj.com/articles/oath-ceo-tim-armstrong-to-leave-the-verizon-unit-1536781456 . live .
  98. News: Wendy . Lee . Verizon-Yahoo Deal is Official; Marissa Mayer Resigns . . June 13, 2017 . live . https://web.archive.org/web/20170808233812/http://www.sfgate.com/business/article/Verizon-Yahoo-deal-closes-Marissa-Mayer-resigns-11216259.php . August 8, 2017 .
  99. Web site: Yahoo! Inc, Form 8-K, Current Report, Filing Date Sep 22, 2016 . . live . https://web.archive.org/web/20180429092735/http://edgar.secdatabase.com/1328/119312516717056/filing-main.htm . April 29, 2018 .
  100. News: Yahoo Says Hackers Stole Data on 500 Million Users in 2014 . Nicole . Perlroth . . subscription . September 22, 2016 . https://web.archive.org/web/20160922192732/http://www.nytimes.com/2016/09/23/technology/yahoo-hackers.html . September 22, 2016 . live .
  101. News: Yahoo 'state' hackers stole data from 500 million users . . September 23, 2016 . https://web.archive.org/web/20160923002317/http://www.bbc.co.uk/news/world-us-canada-37447016 . September 23, 2016 . live.
  102. News: Russian Agents Were Behind Yahoo Breach, U.S. Says . Goel . Vindu . March 15, 2017 . . subscription . https://web.archive.org/web/20170316013628/https://www.nytimes.com/2017/03/15/technology/yahoo-hack-indictment.html?_r=0 . March 16, 2017 . live.
  103. News: Here's How Russian Agents Hacked 500 Million Yahoo Users . Dune . Lawrence . . subscription . https://web.archive.org/web/20170316031926/https://www.bloomberg.com/news/articles/2017-03-16/here-s-how-russian-agents-hacked-500-million-yahoo-users . March 16, 2017 . live .
  104. News: Yahoo Says 1 Billion User Accounts Were Hacked . Goel . Vindu . . December 14, 2016 . subscription . https://web.archive.org/web/20161214224401/http://www.nytimes.com/2016/12/14/technology/yahoo-hack.html . December 14, 2016 . live.
  105. News: Yahoo reveals more breachiness to users victimized by forged cookies [Updated] ]. . February 15, 2017 . Gallagher . Sean . https://web.archive.org/web/20170221162334/https://arstechnica.com/information-technology/2017/02/yahoo-reveals-more-breachiness-to-users-victimized-by-forged-cookies/ . February 21, 2017 . live.
  106. News: 500 Million Yahoo Accounts Breached . Mike . Snider . Elizabeth . Weise . . September 22, 2016 . https://web.archive.org/web/20170909211231/https://www.usatoday.com/story/tech/2016/09/22/report-yahoo-may-confirm-massive-data-breach/90824934/ . September 9, 2017 . live .
  107. Web site: Yahoo Triples Estimate of Breached Accounts to 3 Billion . McMillan . Robert . Knutson . Ryan . . subscription . October 3, 2017 . October 3, 2017 . January 26, 2021 . https://web.archive.org/web/20210126120636/https://www.wsj.com/articles/yahoo-triples-estimate-of-breached-accounts-to-3-billion-1507062804 . live .
  108. Web site: Verizon Communications Inc., Form 8-K, Current Report. October 3, 2017 . . live . https://web.archive.org/web/20180501161312/http://edgar.secdatabase.com/2963/73271217000003/filing-main.htm . May 1, 2018 .
  109. Yahoo Provides Notice to Additional Users Affected by Previously Disclosed 2013 Data Theft . Verizon Media . October 3, 2017 . https://web.archive.org/web/20171003223059/https://www.oath.com/press/yahoo-provides-notice-to-additional-users-affected-by-previously/ . October 3, 2017 . live .
  110. News: Former Equifax chief apologizes to Congress over hack . John . McCrank . Diane . Bartz . . October 3, 2017 . https://web.archive.org/web/20171110085311/http://www.reuters.com/article/us-equifax-cyber-house/former-equifax-chief-will-face-questions-from-u-s-congress-over-hack-idUSKCN1C80AO . November 10, 2017 . live.
  111. News: Yahoo Triples Likely Scope of 2013 Hack to 3 Billion Users . Scott . Moritz . . subscription . October 3, 2017 . https://web.archive.org/web/20171003223144/https://www.bloomberg.com/news/articles/2017-10-03/yahoo-says-all-3-billion-users-probably-affected-by-2013-breach . October 3, 2017 . live .
  112. Web site: Yahoo Tries to Hide Snoop Service Price List . . November 30, 2009 . live . https://web.archive.org/web/20121017233837/https://www.eff.org/takedowns/yahoo-tries-hide-snoop-service-price-list . October 17, 2012 .
  113. News: Yahoo Appears To Be Censoring Email Messages About Wall Street Protests (Updated) . . . Fang . Lee . September 20, 2011 . live . https://web.archive.org/web/20121221084639/http://thinkprogress.org/media/2011/09/20/323856/yahoo-censoring-occupy-wall-street-protests/ . December 21, 2012.
  114. Web site: Yahoo Censoring "Occupy Wall Street" Protest Messages . TheFreak . September 2011 . Videosift . Sift Partners, Inc . September 16, 2012 . live . https://web.archive.org/web/20120620080813/http://videosift.com/video/Yahoo-Censoring-Occupy-Wall-Street-Protest-Messages . June 20, 2012.
  115. Web site: Yahoo admits blocking Wall Street protest emails, says censorship was "not intentional" . Nelson . Miranda . . . September 20, 2011 . live . https://web.archive.org/web/20120830200802/http://www.straight.com/article-465356/vancouver/yahoo-accidentally-blocks-protesters-emails-apologizes . August 30, 2012 .
  116. Web site: Yahoo! And FIFA Form Expansive Global Relationship for Soccer's FIFA World Cup, The World's Biggest Sporting Event . Altaba.com . July 10, 2021 . July 10, 2021 . https://web.archive.org/web/20210710105411/https://www.altaba.com/news-releases/news-release-details/yahoo-and-fifa-form-expansive-global-relationship-soccers-fifa . live .
  117. Web site: Yahoo! Partners with the 2012 Sundance Film Festival. news.yahoo.com. January 20, 2012 . July 18, 2021. July 18, 2021. https://web.archive.org/web/20210718191155/https://news.yahoo.com/news/blogs/advertising/yahoo-partners-2012-sundance-film-festival-182528801.html. live.
  118. News: NBC Sports Expands Digital Content Deal With Yahoo . Lafayette . John . NextTV . February 10, 2019 . January 14, 2022 . March 24, 2022 . https://web.archive.org/web/20220324195500/https://www.nexttv.com/news/nbc-sports-expands-digital-content-deal-with-yahoo . live .
  119. News: Condé Nast and Verizon Media Are Swapping Content for Ad Tech. Blustien. Andrew. Adweek. May 17, 2021. January 13, 2022. March 24, 2022. https://web.archive.org/web/20220324195600/https://www.adweek.com/programmatic/conde-nast-and-verizon-media-are-swapping-content-for-ad-tech/?itm_source=related_articles&itm_medium=position3. live.
  120. News: Yahoo rolls out six original shows and new TV partnerships. Kerr. Dara. CNET. April 29, 2013. January 13, 2022. March 24, 2022. https://web.archive.org/web/20220324195500/https://www.cnet.com/tech/services-and-software/yahoo-rolls-out-six-original-shows-and-new-tv-partnerships/. live.
  121. News: Yahoo! Becomes Levi's Stadium Founding Partner . Long . Michael . Sports Pro Media . June 18, 2013 . November 1, 2021 . April 12, 2022 . https://web.archive.org/web/20220412013104/https://www.sportspromedia.com/news/yahoo_becomes_levis_stadium_founding_partner/ . live .
  122. News: NBA, Verizon renew marketing agreement as league restarts at Disney campus in Orlando . Young . Jabari . July 30, 2020 . January 14, 2022 . March 24, 2022 . https://web.archive.org/web/20220324195600/https://www.cnbc.com/2020/07/30/nba-verizon-yahoosports-marketing-agreement-disney-campus-orlando.html . live .
  123. News: Verizon Expands Deal for NBA Games . Flint . Joe . January 17, 2018 . January 14, 2022 . March 24, 2022 . https://web.archive.org/web/20220324195500/https://www.wsj.com/articles/verizon-gains-exclusive-mobile-rights-to-nba-league-pass-1516208549 . live .
  124. Web site: Yahoo Sports, BetMGM Launch Yahoo Sportsbook Today . Waters . Matthew . Legal Sports Report . November 14, 2019 . April 7, 2023 . October 17, 2021 . https://web.archive.org/web/20211017000346/https://www.legalsportsreport.com/35994/yahoo-sportsbook-launch/ . live .
  125. Web site: 'Put the Pedal to the Metal': Yahoo Sports Finds Big Appetite for Action among Its First-Time Bettors . . February 5, 2021 . April 7, 2023 . March 24, 2022 . https://web.archive.org/web/20220324195500/https://digiday.com/media/yahoo-sports-finds-big-appetite-for-action-among-its-first-time-bettors/ . live .
  126. News: Buzzfeed buying Huffpost from Verizon Media . Spangler . Todd . . November 19, 2020 . January 13, 2022 . February 20, 2022 . https://web.archive.org/web/20220220084022/https://variety.com/2020/digital/news/buzzfeed-buys-huffpost-verizon-media-1234835943/ . live .
  127. News: Mullin . Benjamin . Hagey . Keach . November 19, 2020 . BuzzFeed to Acquire HuffPost in Stock Deal with Verizon Media . . April 7, 2023 . November 19, 2020 . https://web.archive.org/web/20201119235745/https://www.wsj.com/articles/buzzfeed-to-acquire-huffpost-in-stock-deal-with-verizon-media-11605808800 . live .
  128. News: NFL Partners With Verizon, Yahoo On Co-Viewing Experience . Levine . Andrew . Sports Business Journal . September 9, 2020 . January 13, 2022 . August 8, 2022 . https://web.archive.org/web/20220808202714/https://www.sportsbusinessjournal.com/SB-Blogs/Breaking-News/2020/09/Watch-Together.aspx . live .
  129. News: Verizon Media, Paley Center for Media partner for an exclusive streaming deal . Ushe . Naledi . . September 15, 2020 . January 13, 2022 . March 24, 2022 . https://web.archive.org/web/20220324195501/https://www.foxbusiness.com/lifestyle/verizon-media-paley-center-media-streaming-deal-partnership . live .
  130. Web site: Yahoo Nuovo Main Sponsor Di Pramac Racing Nel Motomondiale E Title Nel Campionato Esport . SportEconomy.it . May 16, 2021 . November 1, 2021 . April 12, 2022 . https://web.archive.org/web/20220412020240/https://www.sporteconomy.it/yahoo-nuovo-main-sponsor-di-pramac-racing-nel-motomondiale-e-title-nel-campionato-esport/ . it . live .
  131. Web site: Cheat Sheet: Yahoo Is Selling Sponsors on NFTs, Starting with Rebecca Minkoff . Barber . Kayliegh . Lee . Andrew . DigiDay . September 10, 2021 . December 16, 2021 . December 15, 2021 . https://web.archive.org/web/20211215173039/https://digiday.com/media/cheatsheet-yahoo-is-selling-sponsors-on-nfts-starting-with-rebecca-minkoff/ . live .
  132. News: Yahoo Partners with Shopify in Ad Deal . Wood . Chris . Martech . September 24, 2021 . December 17, 2021 . October 9, 2021 . https://web.archive.org/web/20211009125935/https://martech.org/yahoo-partners-with-shopify-in-ad-deal/ . live .

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