| Genre: | Romance Drama |
| Based On: | Iss Pyaar Ko Kya Naam Doon? |
| Director: | Rajan Sundaram |
| Music: | James Victor |
| Country: | India |
| Language: | Tamil |
| Num Episodes: | 200+ |
| Executive Producer: | Radhamurugan |
| Producer: | Thai Creations |
| Camera: | Multi-camera |
| Runtime: | 22 minutes |
| Company: | Thaai Creations |
| Network: | Star Vijay |
| Last Aired: | present |
Nee Naan Kaadhal (You, Me and Love) is a 2023 Indian Tamil drama television series that airs on Star Vijay, starring Prem Jacob, Varshini Suresh, Saai Gayathri, Shankaresh Kumar, Naveen Muralidhar and VJ Dhanusek Vijayakumar.[1] [2] [3]
The series is a remake of Hindi series Iss Pyaar Ko Kya Naam Doon?, which aired on Star Plus. The story is about a rich short-tempered businessman and a self-respected middle-class woman, whilst the series is directed by Raja Sundaram and produced by Malarvizhi Thaiselvam under the banner of Thaai Creations.
Abi, an outgoing woman from a middle-class family, takes charge in helping her parents organize her older sister Anu's wedding. While collecting funds from her uncle, Abi mistakenly ends up at a textile convention where she unexpectedly crosses paths with Raghav. Later, due to an unfortunate mix-up, they are found together in a hotel room, and photos of them surface online, causing a scandal that ultimately leads to Anu's wedding being called off.
In the aftermath, Abi and Anu move to Chennai to stay with their aunt, Andal. However, fate brings Abi face-to-face with Raghav once more. Raghav, still haunted by the pain of a past relationship, struggles with the mistakes he made, which had led him to drink that fateful night. Meanwhile, Anu catches the attention of Akash, Raghav's cousin, who is deeply infatuated with her and pursues her despite her reluctance.
The story unfolds as Abi and Raghav gradually grow closer and learn to heal through their connection, while their siblings navigate their own complex relationships, shaping a journey of love, growth, and second chances.
StarPlus's fictional drama Iss Pyaar Ko Kya Naam Doon? was remade on Star Maa in 2022 as Nuvvu Nenu Prema in Telugu. Due to the success of the series in Telugu language, Thaai Creations company decided to produce it in Tamil as well. It was announced on Friday 1 September 2023 that the series will be released on Star Vijay.[5] Raja Sundaram has directed the series that deals with the romantic story.[6]
Newcomers Prem Jacob and Varshini Suresh was cast in the main role in the serial.[7] Saai Gayathri was cast in the second lead role in the serial,[8] returning to after Pandian Stores nearly one years and she quit the series replaced by Asritha Sreedas in September 2024.[9] Shankaresh Kumar who plays the lead alongside her.[10] Naveen Muralidhar was cast as in a negative role,[11] [12] [13] marking his return to television after Paavam Ganesan.[14]
The first promo was unveiled on 7 October 2023, which gave a brief insight in both the hero and heroine's lives.[15] It began airing on Star Vijay on 13 November 2023, replacing Thendral Vandhu Ennai Thodum.[16]