| Naturewatch Foundation | |
| Type: | Animal welfare charity |
| Registration Id: | 1039679 |
| Founder: | John Ruane[1] |
| Location: | Cheltenham, England |
| Focus: | animal welfare |
| Method: | Campaigning, lobbying, humane education |
Naturewatch Foundation, founded in 1991 by the late John Ruane, is a registered charity in the UK. Their mission is to "end animal cruelty and advance animal welfare standards around the world".[1]
Naturewatch Foundation run animal welfare campaigns within the United Kingdom, most notably campaigns against animal experiments, puppy farming and badger baiting,[2] as well as running stray animal welfare programmes in Ukraine.[3] They have published The Compassionate Shopping Guide regularly since 1993,[4] endorsing cruelty-free cosmetic and household product brands. They claim to operate the world's strictest endorsement criteria for cruelty-free companies,[5] [6] insisting on a fixed cut-off date animal testing policy for both brands and parent companies.[7]
They have sponsored the World Animal Day movement since 2003.[8]