The Nature Forever Society (NFS) is a nonprofit organization that has worked for the conservation of house sparrows and other common flora and fauna since 2006. It was founded by President Mohammed Dilawar and registered in 2008.
The Common Bird Monitoring of India program was launched in Mumbai, India. On the occasion of World Sparrow Day on 20 March 2012, with the goal of monitoring common birds found in India.
World Sparrow Day is an initiative celebrated on March 20 every year as World Sparrow Day. World Sparrow Day was first celebrated in 2009.
Nature Forever Society, in association with the Burhani Foundation, implemented project SOS where 52,000 bird feeders were distributed across the world. The project was recognized by the Guinness Book of World Records for having the highest distribution of bird feeders in the world.[1]
The Nature Forever Society proposed to the Delhi government that the house sparrow be declared the state bird of Delhi. At a campaign Rise for the Sparrows, Delhi Chief Minister Sheila Dikshit declared the sparrow the "state bird" of Delhi on 14 August 2012.[2]