Native Records (Nigerian record label) explained

Native Records
Parent:The Native
Genre:Afrobeats, Trap, Hip-hop, Alté
Location:United Kingdom
Area Served:Africa
Industry:Music
Owner:The Native Networks
Key People:
  • Chubbziano (co-president)
  • Teezee (co-president)
  • Sholz (co-president)

Native Records is a UK-based Nigerian record label owned by The Native Networks and formed by The Native magazine co-founders Chubbziano and Teezee.[1] In 2022, following the release of the Native Sound System debut long-play Nativeworld on 18 August 2022, the record label was unveiled to the public. The label is home to Teezee, Native Sound System, and Odumodublvck.

History

NATIVE Records is founded by the Nigerian music magazine The Native in 2022, as a division of The Native Networks. The label is headed by its co-presidents Seni Saraki, Teni Zaccheaus, and Sholz Fagbemi. On 20 September 2022, the label went into a joint venture partnership with the multinational label Def Jam, with the sole aim to sign and develop talents in Africa and its diaspora.[2]

On 23 November 2022, Native announced the signing of its first recording act Odumodublvck,[3] and went on to release his first single with the label, titled "Picanto" featuring ECko Miles, and Zlatan.[4] On 29 November 2022, Teezee announce the signing of Smada.[5] and released his first single with the label, titled "Ye Anthem", featuring King Perryy and Toyé, with an accompanying music video.[6]

On 5 December 2022, Odumodu Blvck dropped the official video of 'Picanto' featuring Zlatan and Ecko Miles. [7] On 6 December 2022, Smada released a new version of "Ye Anthem", featuring DJ Yk Mule,[8] with another version released on 8 December 2022, titled "Ye Anthem (Mellow & Sleazy Remix)", with a guest appearance from Mellow & Sleazy. The same day, the label co-president Teni Zaccheaus (aka. Teezee), released his first single under the label, titled "Manhattan" featuring Cruel Santino, with production from GMK.[9]

Artists

Current acts

ActYear
signed
Releases
under the
label
Teezee2022
Sholz
Native Sound System1
Odumodublvck1
Smada

Discography

Studio albums

ArtistAlbum/MixtapesDetails
Native Sound SystemNativeworld[10]
  • Released: 18 August 2022
  • Chart Position: —
  • Certification: —
OdumodublvckEZIOKWU[11]
  • Released: 6 October 2023
  • Chart Position: —
  • Certification: —

Singles

Artist!style="width:20em;"
TitleYearAlbumRelease date
Native Sound System"Runaway"[12]
(featuring Lojay and Ayra Starr)
2022Nativeworld18 August 2022
Native Sound System & Wani"Wedding Ring"[13]
(featuring Odunsi (The Engine), Odeal, and BOJ)
Odumodublvck"Picanto" (featuring ECko Miles & Zlatan)
Smada"Ye Anthem"
(featuring King Perryy & Toyé)
"Ye Anthem (DJ YK Mule Remix)"
(featuring DJ YK Mule)
"Ye Anthem (Mellow & Sleazy Remix)"
(featuring Mellow & Sleazy)
Teezee"Manhattan"
(featuring Cruel Santino)
Native Sound System"Cruel Love"[14] (featuring Sholz, Tar1q, and Somadina)2023
"Vex"
(featuring Sholz, Candy Bleakz, Teezee, and Odumodublvck)
Odumodublvck"Declan Rice"
Smada"Papilo (Smadamodu)"
Odumodublvck"Dog Eat Dog II"

Notes and References

  1. Web site: Native Records launches joint venture partnership with Def Jam Recordings . Pulse Nigeria . 21 September 2022 . en . 20 September 2022.
  2. Web site: Lee . Cydney . Def Jam Strikes Joint Venture With Nigeria-Based Native Records to Develop African Talent . Billboard . 21 September 2022 . 20 September 2022.
  3. Web site: Mudasiru . Wisdom . Native Records Unveils Odumodu Blvck As Its Debut Act . The Culture Custodian . 27 November 2022 . 23 November 2022.
  4. Web site: Igwe . Nwanneamaka . Songs Of The Day: New Music From Odumodublvck, Alpha P, Somadina & More . The Native . 27 November 2022 . 23 November 2022.
  5. Web site: Native . The . Exclusive: Lagos-based artist Smada signs to Native Records . The NATIVE . 1 December 2022 . 29 November 2022.
  6. Web site: Esomnofu . Emmanuel . Songs Of The Day: New Music From Smada, Nasty C, Flavour & More . The Native . 2 December 2022 . 2 December 2022.
  7. Web site: Folder . African . Odumodublvck Drops Mesmerizing Video For ‘Picanto’ . African Folder . 6 December 2022 . 6 December 2022.
  8. Web site: Esomnofu . Emmanuel . Songs Of The Day: New Music From Burna Boy, Pappy Kojo, Smada & More . The Native . 11 December 2022 . 9 December 2022.
  9. Web site: Murray . Robin . TeeZee, Cruel Santino Link On 'Manhattan' News . Clash Magazine Music News, Reviews & Interviews . 10 December 2022 . 9 December 2022.
  10. Web site: Native Sound System finally release debut compilation LP, Nativeworld . The Native . 21 September 2022 . 17 August 2022.
  11. Web site: Bartee . Richardine . Stream Abuja star ODUMODUBLVCK's new mixtape 'EZIOKWU (THE TRUTH)' . GRUNGECAKE™ . 9 October 2023 . 8 October 2023.
  12. Web site: Native Sound System Releases Debut Single, "Runaway" With Ayra Starr & Lojay . The Guardian Nigeria News . 21 September 2022 . 9 April 2022.
  13. Web site: Keith . James . Premiere: NATIVE Sound System Give Visuals To "Wedding Ring" With WANI, BOJ, Odunsi The Engine & Odeal . Complex . 21 September 2022 . en.
  14. Web site: Ihekire . Chinonso . Sholz taps native sound Ssystem on Cruel Love, Vex . The Guardian Nigeria News . 4 March 2023 . 4 March 2023.