| Chief1 Name: | Srettha Thavisin |
| Chief1 Position: | Chairman of the Board |
| Chief2 Name: | Paetongtarn Shinawatra |
| Chief2 Position: | Vice Chairman of the Board |
The National Soft Power Strategy Committee (Thai: คณะกรรมการยุทธศาสตร์ซอฟต์พาวเวอร์แห่งชาติ) is a committee established in accordance with Order of the Office of the Prime Minister No. 230/2023 dated September 13, 2023, as a result of the order of Srettha Thavisin, the Prime Minister at the first cabinet meeting, to drive soft power within the country according to the 1 family 1 soft power policy, of the Pheu Thai Party. With Srettha as chairman of the board, Paetongtarn Shinawatra as Vice Chairman of the Board, and Suraphong Suebwonglee as Director and Secretary.[1]
The first meeting or No. 1/2023 was held on October 3, 2023, after the Cabinet meeting.[2] In addition, a National Soft Power Development Committee has been appointed, to drive soft power policies in various areas and present them to the plenary committee with Paetongtarn as chairwoman of the board.
The National Soft Power Strategy Committee was established with the objective of setting goals for driving government policy (1 family 1 soft power) to integrate the operations of government agencies and the private sector to be efficient, and it is consistent with the development of Thailand's potential to international countries.
The National Soft Power Strategy Committee has the following duties and responsibilities:
On January 9, 2024, there was a meeting of the National Soft Power Strategy Committee No. 1/2024 where the meeting approved 5 important matters:
Later, on October 3, 2023, after the National Soft Power Strategy Committee meeting No. 1/2023 ended, Prime Minister Srettha Thavisin signed an order appointing another committee it's called National Soft Power Development Committee, to act as a push and steering soft power policy in various areas to make progress and present it to the National Soft Power Strategy Committee, to consider.
This committee has Paetongtarn Shinawatra as chairman, Dr. Suraphong Suebwonglee as vice- chairman, Pansak Winyarat as advisor and director along with another 46 members, totaling 49 people, such as the Governor of Bangkok, the Permanent Secretary of the Ministry of High Education, Science, Research and Innovation, the Permanent Secretary of the Ministry of Culture, the Director-General of the Department of Provincial Administration, the Director-General of the Community Development Department, the Governor of the Tourism Authority of Thailand, the Governor of Sports Authority of Thailand, and Director of the Village Fund Office, etc. The first meeting will be held on October 25, 2023 at 2:00 p.m. (Thai Standard Time) at the Witaed Samosorn meeting room, Ministry of Foreign Affairs[4] and will meet regularly, once per month.
On November 30, 2023, the National Softpower Development Committee Meeting No. 2/2023 resolved to approve in principle that the agencies responsible for 11 areas of Thai Soft power projects, activities, and industries proposed using a budget of 5,164 million baht as follows:
| Festival | 1009 million baht |
| Tourism | 711 million baht |
| Food | 1000 million baht |
| Art | 380 million baht |
| Design | 310 million baht |
| Muay Thai | 500 million baht |
| Music | 144 million baht |
| Book | 69 million baht |
| Film Drama และSeries | 545 Million baht |
| 268 million baht | |
| GameและEsports | 374 million baht |
The budget will be reviewed with the Bureau of the Budget by December 14, 2023, before being sent to the National Soft Power Strategy Committee for consideration again on January 9, 2024.[5] [6]
Later on January 4, 2024, the National Softpower Development Committee Meeting No. 1/2024 was held with a total of 3 matters being considered: Amending the film censorship process, establishing One Stop Service, and proposing the draft THACCA Act or Thailand Creative Content Agency, to be considered by House of Representatives and Senate during August–September 2024, including the establishment of the Thai Film Council the same is true of the Korean Film Council of South Korea.
In addition, two additional sub-committee members were appointed: Chanon Santinatornkul, a famous movie and television drama actor, in the field of film, and Phonphan Techarungchaikul, the Chief Executive Officer of RS Music Company Limited in the field of music, by has order of the National Soft Power Development Board No. 1/2024 appointing Chanon officially on January 9, 2024 after a meeting of the National Soft Power Strategy Committee. Also on the same day There was also an order the National Soft Power Development Board No. 2/2024 appointing three additional sub-committee members: Chookiat Sakveerakul, a famous film and series director, Worarit Nilklom, former host and director of the Y series and Nonglak Ngamroj, CEO of RS Multimedia and Entertainment Company Limited (Channel 8) in dramas and series.[7]