NFL Kickoff Game explained

The National Football League Kickoff Game, along with related festivities, marks the official start of the National Football League (NFL) regular season. A single game is held, preceded by a concert and other ceremonies. This first game of the season is usually scheduled for the Thursday following Labor Day. An exception was made in 2012, when the game was moved to Wednesday to prevent conflicts with the acceptance speech of the Democratic National Convention.[1] Although the Kickoff Game is typically played on Thursday night, the league treats it separately from the Thursday Night Football games during the rest of the season.

The Kickoff Game was introduced in the 2002 season. From 2004 onward, the defending Super Bowl champion has hosted the Kickoff Game with a couple of exceptions—in 2013, the defending champion Baltimore Ravens opened on the road because of a conflict with a previously scheduled Orioles baseball game the same day,[2] and in 2019, the defending champion New England Patriots did not play at all in the Kickoff Game as the league instead scheduled the Green Bay Packers and the Chicago Bears for that game to celebrate its 100th season of operation.[3] Since the NFL began the Kickoff Game, the home team has won all but six matchups (2002, 2012, 2017, 2019, 2022, and 2023).

History

The Kickoff Game was introduced in the 2002 season, under the leadership of then–NFL marketing executive John Collins and then–NFL Senior Vice President of Special Events Jim Steeg. It was conceived as an effort to boost economic recovery in the New York and Washington areas in the wake of 9/11. It was considered a success, increasing NFL sponsorships by $1.9 billion over the next 14 months.[4]

ESPN televised the first game. In order to do so, ESPN eliminated its traditional late-October Thursday night game (held the weekend of Games 1 and 2 of the World Series), and replaced it with the opening night kickoff game. Because of the success of the first game, the rights to televise both the Kickoff Game and the pregame concert were transferred immediately after the season to ABC as part of their Monday Night Football package. In 2006, NBC acquired the television rights to the Kickoff Game as part of their Sunday Night Football package.

The concept of the NFL champion playing in an opening game was not altogether new, however. From 1934 to 1976, the first game of the pre-season was the Chicago All-Star Game, an exhibition match featuring the previous season's NFL champions against an all-rookie team of college all-stars held annually in Soldier Field in Chicago.

After the merger of the NFL with the All-America Football Conference (AAFC) in 1949, the opening game of the 1950 NFL season was a Saturday night showcase game between the NFL champion Philadelphia Eagles and the AAFC champion Cleveland Browns. Billed as the "World Series of Pro Football" the game matched the four-time champion Browns against the two-time champion Eagles and with an attendance of 71,000 was one of the largest pro football crowds to that date.

With the advent of Monday Night Football in 1970 it became common for the Super Bowl champion to appear in a "showcase" game the first weekend of the season. This was the case in 1978–1979, 1983, 1987–1988, 1990–1993, 1996–2000, and 2002–2003.

Defending Super Bowl champions are 13–5 in the Kickoff Game. The New York Giants, Baltimore Ravens, New England Patriots, Los Angeles Rams, and Kansas City Chiefs are the only five defending Super Bowl champions to have lost. The Giants are also the only home team to have lost in the Kickoff Game twice—once in the very first edition of the contest, when the defending Super Bowl winner was not yet a regular participant, and again in 2012.

ABC Monday Night Football

2003

The kickoff game's popularity and success saw it move to ABC as part of the Monday Night Football package. In order for the kickoff game to fit into the schedule, ABC dropped the Monday Night Football game held in the last week of the NFL season. That game had become increasingly unpopular because it often lacked playoff significance, and because of the undesirable possibility that a team playing on Monday night in the final week of the regular season might have to play a playoff game the following Saturday. In return, ESPN (which, like ABC, is owned by Disney) received a week 17 Saturday night game. While the defending Super Bowl champions Tampa Bay Buccaneers were not selected for the Thursday night game, they did play a nationally televised game against the Philadelphia Eagles four nights later on MNF. Instead, the Washington Redskins defeated the New York Jets 16–13.

2004

The tradition began that the kickoff game would be hosted by the reigning Super Bowl champions. After the "wardrobe malfunction" incident at Super Bowl XXXVIII, the NFL initially canceled future plans for concerts in conjunction with the NFL Kickoff game.[5] Later in the year, however, the decision was reversed, and instead a 10-second broadcast delay was put in place.[6]

NBC Sunday Night Football

2006

With the change in television contracts, the Kickoff Game was moved to NBC, who held the rights to NBC Sunday Night Football. The game opposite the first weekend of World Series games was once again removed to compensate.

2008

The league and NBC agreed to move up the opening kickoff of the kickoff game, to 7 p.m., in order for coverage of the Republican National Convention not to compete with the game. That game featured the Washington Redskins and the New York Giants. The game was also the first to be carried by Internet television in the United States, as were all Sunday Night Football games in the 2008 season.[7]

2010

The New Orleans Saints, winners of Super Bowl XLIV, hosted the kickoff game at the Louisiana Superdome against the Minnesota Vikings, a rematch of the previous season's NFC Championship Game. There was consideration of a match-up against the Pittsburgh Steelers (to create a contest between the last two Super Bowl champions) but it did not come to fruition due to various logistical reasons.[8]

2011

The Green Bay Packers hosted the 2011 Kickoff Game after winning Super Bowl XLV. They defeated the New Orleans Saints, a match-up of the winners of the two previous Super Bowls, the first time this has occurred. The Saints are only the second team to have played in two consecutive kickoff games, and the first to do so not by winning two consecutive Super Bowls. In the third quarter, the Packers' Randall Cobb returned a kickoff 108 yards for a touchdown, tying the NFL record for the longest such return.

2012

Similar to the situation in 2008, the NFL was faced with the prospect of having to compete with a national political convention, this time the Democratic National Convention. Instead of moving the kickoff to 7 p.m. like in 2008, or even opening up the season on a Thursday like in past years, the league instead decided to move the 2012 Kickoff Game one day earlier to Wednesday, September 5. The New York Giants, winners of Super Bowl XLVI, hosted their rivals, the Dallas Cowboys.[9]

2013

After winning Super Bowl XLVII, the Baltimore Ravens were to have hosted the 2013 Kickoff Game on September 5. However, this was on the same day as a home game for the Baltimore Orioles, whose stadium, Oriole Park at Camden Yards, shares parking with the Ravens' M&T Bank Stadium. (The Orioles did not move their game to the afternoon, because they and their opponent were playing night games in other cities the preceding day.) The Ravens instead played on the road against the Denver Broncos in a rematch of the previous season's AFC Divisional Playoff game.[10] During this game, Peyton Manning became one of only six players to have thrown seven touchdowns in a single game. He added to this feat by doing it without throwing an interception, something that has only been done once before by Y. A. Tittle during the 1962 NFL season. The Ravens also had the most points scored against them in franchise history. They also suffered the biggest margin of defeat by a defending Super Bowl champion on opening day in NFL history.

2015

The New England Patriots, after winning Super Bowl XLIX, hosted the 2015 Kickoff Game on September 10 at Gillette Stadium, with the Pittsburgh Steelers as their opponent. Patriots quarterback Tom Brady was originally not going to play due to his four-game suspension as a result of his involvement in the Deflategate scandal, but a court threw out the suspension on September 3, 2015, and ordered the league to let him play.[11] It also marked the first time NFL Commissioner Roger Goodell did not attend a Kickoff Game, stating that he did not want to be a distraction.

2016

The Denver Broncos hosted the 2016 Kickoff Game at Sports Authority Field at Mile High against the Carolina Panthers on September 8, in a Super Bowl 50 rematch. (As the Republican and Democratic conventions were both scheduled for July 2016, there was no scheduling conflict with them as there was in 2008 and 2012, nor were there conflicts with any other sports team in Denver that night.) The Broncos debuted Trevor Siemian as their new starting quarterback after both quarterbacks who started games in 2015 left the team; Peyton Manning (who played the entirety of Super Bowl 50) retired and Brock Osweiler left as a free agent.

2017

The defending Super Bowl LI champions, the New England Patriots, hosted the Kansas City Chiefs for the 2017 Kickoff Game at Gillette Stadium. Goodell visited Gillette Stadium for the Kickoff Game, having been absent from the venue since the 2014 season.

2019

The Chicago Bears hosted the Green Bay Packers to begin the Bears' (and the league's) 100th season, which would be a reverse of a Week 1 matchup in 2018 where the Packers were the host on Sunday night to begin their own 100th season.[12] This broke the tradition of having the Super Bowl champion host the game; the Super Bowl LIII champion New England Patriots instead hosted a Sunday Night Football game on opening weekend, against the Pittsburgh Steelers.

2021

The 2021 season kicked off in Tampa Bay between the defending Super Bowl LV champion Tampa Bay Buccaneers and the Dallas Cowboys.[13] The game marked the return of Cowboys quarterback Dak Prescott after suffering a significant injury during Week 5 of the 2020 season; Prescott passed for 403 yards in a losing effort, as the Buccaneers secured a 31–29 victory with the winning points coming on a Ryan Succop field goal with two seconds left in the game.[14]

2022

The 2022 season kicked off in Los Angeles with the defending Super Bowl LVI champion Los Angeles Rams hosting the Buffalo Bills.[15] [16] A moment of silence was held before the game for the United Kingdom's Queen Elizabeth II, who had died earlier that day.[17] The Bills defeated the Rams 31–10, led by Josh Allen passing for 297 yards and 7 sacks by the Bills defense.[18]

2023

The 2023 season kicked off in Kansas City with the defending Super Bowl LVII champion Kansas City Chiefs losing to the Detroit Lions at home.[19]

2024

The 2024 season will kick off for the second straight year in Kansas City with the defending Super Bowl LVIII champion Kansas City Chiefs hosting the Baltimore Ravens, in a rematch of the previous season's AFC Championship game.

List of games

SeasonDateAway teamclass=unsortableScoreHome teamSignificanceLocation
September 5 San Francisco 49ers Giants Stadium[20]
September 4 Washington Redskins FedExField[21]
September 9 New England Patriots Gillette Stadium[22]
September 8 New England Patriots Gillette Stadium[23]
September 7 Pittsburgh Steelers Heinz Field[24]
September 6Indianapolis Colts RCA Dome[25]
September 4 New York Giants Giants Stadium[26]
September 10 Pittsburgh Steelers Heinz Field[27]
September 9 New Orleans Saints Saints–Vikings rivalry
2009 NFC Championship Game rematch
Louisiana Superdome[28]
September 8 Green Bay Packers Lambeau Field[29]
September 5 Dallas Cowboys MetLife Stadium[30]
September 5 Denver Broncos Rematch of Mile High MiracleSports Authority Field at Mile High[31]
September 4 Seattle Seahawks CenturyLink Field[32]
September 10 New England Patriots Gillette Stadium[33]
September 8 Denver Broncos Super Bowl 50 rematch Sports Authority Field at Mile High[34]
September 7 Kansas City Chiefs Gillette Stadium[35]
September 6 Philadelphia Eagles Eagles–Falcons rivalry
2017 NFC Divisional Round rematch
Lincoln Financial Field[36]
September 5 Green Bay Packers Soldier Field[37]
September 10 Houston TexansKansas City Chiefs 2019 AFC Divisional Round rematchArrowhead Stadium[38]
September 9 Tampa Bay Buccaneers Raymond James Stadium[39]
September 8 Buffalo BillsSoFi Stadium[40]
September 7 Detroit Lions Arrowhead Stadium[41]
September 5 Kansas City Chiefs2023 AFC Championship Game rematchArrowhead Stadium

Winning team appears in bold.

* – Game did not feature the defending Super Bowl champions.
** – Game played on a Wednesday instead of the usual Thursday.
*** – Defending Super Bowl champions played away because of a scheduling conflict.
**** – Game was a rematch of the previous Super Bowl.

Win/loss records

TeamGPWLPct.PFPA
Denver Broncos2201.0007047
Buffalo Bills1101.0003110
Detroit Lions1101.0002120
Philadelphia Eagles1101.0001812
San Francisco 49ers1101.0001613
Seattle Seahawks1101.0003616
Tampa Bay Buccaneers1101.0003129
New England Patriots431.750112107
Green Bay Packers321.6676873
Kansas City Chiefs321.6679668
Pittsburgh Steelers321.6676255
Dallas Cowboys211.5005348
Indianapolis Colts211.5006537
Washington Commanders211.5002329
New Orleans Saints312.3335892
New York Giants312.3334647
Atlanta Falcons101.0001218
Baltimore Ravens101.0002749
Carolina Panthers101.0002021
Chicago Bears101.000310
Houston Texans101.0002034
Las Vegas Raiders101.0002030
Los Angeles Rams101.0001031
Miami Dolphins101.0001728
Minnesota Vikings101.000914
New York Jets101.0001316
Tennessee Titans101.0001013
Teams in the table are initially ordered based on winning percentage.
--TABLE KEY-->+KeyGPGames played
WWins
LLosses
Pct.Winning percentage
PFPoints for
PAPoints against
The Arizona Cardinals, Cincinnati Bengals, Cleveland Browns, Jacksonville Jaguars, and the Los Angeles Chargers have never appeared in the Kickoff Game.

Pre-game concerts

Television ratings

YearNetworkHousehold rating/shareViewers (live plus same day)class=unsortableRef.
7.6 10.8 million [64]
12.9/22 19.2 million
11.4/20 16.9 million
11.7/21 18.0 million
12.6/21 19.2 million
11.5/20 17.8 million
8.6/15 13.5 million
12.8/22 20.9 million
16.5/28 27.5 million
16.0 27.2 million
14.7 23.9 million
14.9 25.1 million
15.5 26.9 million
16.2 27.4 million
14.6/27 25.2 million [65]
12.6/23 22.2 million [66]
12.30 19.3 million [67]
15.30 22.0 million [68]
11.2/23 20.3 million [69]
TBA 26 million [70]
Preliminary figure

Notes and References

  1. Web site: NFL season-opener to be held Wednesday, Sept. 5. National Football League. February 28, 2012. September 10, 2015.
  2. News: Maske. Mike. Ravens to play NFL's season-opening game on the road. The Washington Post. March 22, 2013. March 22, 2013.
  3. Web site: Packers and Bears kick off NFL season on Thursday Night. Sal. Capaccio. WGR. March 25, 2019. March 25, 2019.
  4. https://www.bloomberg.com/apps/news?pid=email_en&sid=aKPVUxR5ybog Bloomberg: "NHL Borrows From NFL as It Pursues Bigger TV Contract"
  5. News: NFL cancels opening-game kickoff concert . . . https://web.archive.org/web/20070714191251/http://www.nfl.com/news/story/7158058 . July 14, 2007 . en . March 9, 2004.
  6. News: ESPN.com: The Daily Quickie . . September 8, 2004 . 10-second delay on the TNF NFL season opening kickoff concert tomorrow: Because you never know what that crazy Toby Keith might do?....
  7. http://nbcsports.msnbc.com/id/25885336/ Sunday Night Football to be streamed LIVE
  8. News: Rooney: Steelers won't open in New Orleans . Pittsburgh Post-Gazette . Ed . Bouchette . March 19, 2010.
  9. Web site: Giants to host NFC East rival Cowboys in 2012 season opener . NFL.com . 2012-03-27 . 2012-09-05.
  10. News: McIntyre. Brian. Broncos, Ravens to kick off NFL's 2013 regular season. April 18, 2013. April 18, 2013. dead. https://web.archive.org/web/20130421231836/https://sports.yahoo.com/blogs/nfl-shutdown-corner/broncos-ravens-kick-off-nfl-2013-regular-season-153046705--nfl.html. April 21, 2013.
  11. Web site: Orr. Conor. Judge nullifies Tom Brady's four-game suspension. National Football League. September 3, 2015. September 3, 2015.
  12. Web site: Breech . John . Super Bowl champion Patriots could reportedly miss out on playing in NFL's 2019 regular-season opener. CBSSports.com . 4 February 2019 . CBS Interactive . 4 February 2019.
  13. News: Bucs to host Cowboys for 2021 NFL season kickoff game. May 12, 2021. wtsp.com. May 12, 2021.
  14. News: Dallas Cowboys quarterback Dak Prescott throws for 403 yards and 3 TDs in 1st game in 11 months . Todd . Archer . . September 10, 2021 . September 10, 2021.
  15. Web site: Who could Super Bowl champion Rams face to kick off 2022 season? . NFL.com . 15 February 2022.
  16. Web site: 2022 NFL schedule release; Bills-Rams kicks off regular season; complete Week 1 schedule; all 32 home openers . NFL.com . 12 May 2022.
  17. Web site: NFL to hold moment of silence for Queen Elizabeth II prior to Bills-Rams game . NFL.com . 9 September 2022.
  18. Web site: Buffalo Bills blow out champion Rams 31–10 in season opener . ESPN . 10 September 2022.
  19. Web site: Who could Super Bowl champion Chiefs face to kick off 2023 season? . NFL.com . 23 February 2023.
  20. Web site: San Francisco 49ers at New York Giants - September 5th, 2002. Pro-Football-Reference.com. 2022-06-26.
  21. Web site: New York Jets at Washington Redskins - September 4th, 2003. Pro-Football-Reference.com. 2022-06-26.
  22. Web site: Indianapolis Colts at New England Patriots - September 9th, 2004. Pro-Football-Reference.com. 2022-06-26.
  23. Web site: Oakland Raiders at New England Patriots - September 8th, 2005. Pro-Football-Reference.com. 2022-06-26.
  24. Web site: Miami Dolphins at Pittsburgh Steelers - September 7th, 2006. Pro-Football-Reference.com. 2022-06-26.
  25. Web site: New Orleans Saints at Indianapolis Colts - September 6th, 2007. Pro-Football-Reference.com. 2022-06-26.
  26. Web site: Washington Redskins at New York Giants - September 4th, 2008. Pro-Football-Reference.com. 2022-06-26.
  27. Web site: Tennessee Titans at Pittsburgh Steelers - September 10th, 2009. Pro-Football-Reference.com. 2022-06-26.
  28. Web site: Minnesota Vikings at New Orleans Saints - September 9th, 2010. Pro-Football-Reference.com. 2022-06-26.
  29. Web site: New Orleans Saints at Green Bay Packers - September 8th, 2011. Pro-Football-Reference.com. 2022-06-26.
  30. Web site: Dallas Cowboys at New York Giants - September 5th, 2012. Pro-Football-Reference.com. 2022-06-26.
  31. Web site: Baltimore Ravens at Denver Broncos - September 5th, 2013. Pro-Football-Reference.com. 2022-06-26.
  32. Web site: Green Bay Packers at Seattle Seahawks - September 4th, 2014. Pro-Football-Reference.com. 2022-06-26.
  33. Web site: Pittsburgh Steelers at New England Patriots - September 10th, 2015. Pro-Football-Reference.com. 2022-06-26.
  34. Web site: Carolina Panthers at Denver Broncos - September 8th, 2016. Pro-Football-Reference.com. 2022-06-26.
  35. Web site: Kansas City Chiefs at New England Patriots - September 7th, 2017. Pro-Football-Reference.com. 2022-06-26.
  36. Web site: Atlanta Falcons at Philadelphia Eagles - September 6th, 2018. Pro-Football-Reference.com. 2022-06-26.
  37. Web site: Green Bay Packers at Chicago Bears - September 5th, 2019. Pro-Football-Reference.com. 2022-06-26.
  38. Web site: Houston Texans at Kansas City Chiefs - September 10th, 2020. Pro-Football-Reference.com. 2022-06-26.
  39. Web site: Dallas Cowboys at Tampa Bay Buccaneers - September 9th, 2021. Pro-Football-Reference.com. 2022-06-26.
  40. Web site: Buffalo Bills at Los Angeles Rams - September 8th, 2022. Pro-Football-Reference.com. 2022-09-12.
  41. Web site: Detroit Lions at Kansas City Chiefs - September 7th, 2023. Pro-Football-Reference.com. 2023-09-08.
  42. (1) Web site: https://web.archive.org/web/20121130054222/http://www.savethemall.org/updates/20030923.html. 2012-11-30. dead. Message concerning passage of Senate amendment to HR2691, 108th United States Congress. National Coalition to Save Our Mall Inc.. 2003-09-24. 2012-12-29.
    (2) Book: http://www.gpo.gov/fdsys/pkg/PLAW-108publ108/pdf/PLAW-108publ108.pdf. Public Law 108-108: Department of the Interior and Related Agencies Appropriations Act, 2004. 2003-11-10. Sec. 145. 117 Stat. 1280 - 117 Stat. 1281. United States Government Printing Office. Washington, D.C.. 2012-12-29.
  43. Web site: Thousands pack Downtown to start NFL in style. IndyStar.com. 2007-09-07. 2007-09-07. https://web.archive.org/web/20071010052054/http://www.indystar.com/apps/pbcs.dll/article?AID=%2F20070907%2FLOCAL18%2F709070431. 2007-10-10. live.
  44. Web site: Keith Urban and Usher to headline NFL's Kickoff celebration from NYC. National Football League. NFL.com. 2008-08-12. 2008-08-13.
  45. Web site: Kickoff Concert - Tim Mcgraw and The Black Eyed Peas Concert. National Football League. NFL.com. 2009-09-10. 2012-09-05.
  46. Web site: Dave Matthews, Taylor Swift to Play at NFL Kickoff Concert . WGRZ.com . 2010-08-09 . 2012-09-05.
  47. News: Party in the works for NFL Kickoff at Lambeau Field. WFRV-TV. 2011-07-28. 2011-08-09. https://web.archive.org/web/20120329181058/http://wearegreenbay.com/fulltext?nxd_id=6767. 2012-03-29. dead.
  48. News: NFL Kickoff concert preps underway. WLUK-TV. 2011-08-31. 2011-09-01. https://web.archive.org/web/20120326122358/http://www.fox11online.com/dpp/news/nfl-kickoff-concert-preps-underway. 2012-03-26. dead.
  49. News: Hiestand. Michael. Obama speech shifts NBC NFL pregame. USA Today. September 7, 2011. September 8, 2011.
  50. Web site: 'NFL Kickoff 2011 presented by EA Sports' to celebrate Packers. National Football League. August 30, 2011. September 1, 2011.
  51. News: NFL legends participating in pregame. Fox 11. September 7, 2011. September 9, 2011. https://web.archive.org/web/20120326122410/http://www.fox11online.com/dpp/sports/packers_and_nfl/nfl-legends-participating-in-pregame-ceremonies. March 26, 2012. dead.
  52. News: Ryan Seacrest and the NFL did their best to ruin opening night. USA Today. Chris. Chase. 2013-09-06. 2013-09-06.
  53. Web site: '2014 NFL Kickoff presented by Xbox' to start NFL Season. National Football League. August 3, 2014. August 3, 2014.
  54. Web site: Kick the season off right in San Francisco. National Football League. August 10, 2015. September 10, 2015.
  55. https://nflcommunications.com/Documents/2016%20Releases/16KickRelease.pdf NFL Communications: NFL Kickoff 2016 Press Release.
  56. Web site: 2017 NFL Kickoff Concert Driven By Hyundai. https://web.archive.org/web/20170825105512/http://www.nfl.com/news/story/0ap3000000834083/article/2017-nfl-kickoff-concert-driven-by-hyundai. dead. August 25, 2017. NFL.com. 25 August 2017.
  57. Web site: .@MarenMorris: Grammy winner. CMA New Artist of the Year. Kickoff National Anthem singer.. New England Patriots Twitter. 7 September 2017.
  58. https://nflcommunications.com/Documents/2018%20NFL%20Kickoff%20Driven%20By%20Hyundai%20to%20Celebrate%20Start%20of%20the%20NFL%20Season%20and%20Philadelphia%20Eagles%20Super%20Bowl%20Championship.pdf NFL Communications NFL Kickoff 2018 Press Release.
  59. Web site: Meek Mill, Meghan Trainor, Rapsody to perform at Kickoff. https://web.archive.org/web/20190831093246/http://www.nfl.com/news/story/0ap3000001044898/article/meek-mill-meghan-trainor-rapsody-to-perform-at-kickoff. dead. August 31, 2019. NFL.com. 6 September 2019.
  60. News: NFL cancels Victory Boyd's opening day performance due to vaccine refusal . Brenda . Alexander . . September 8, 2021 . September 10, 2021.
  61. News: NFL staff . Ed Sheeran to perform at 2021 Kickoff Experience . . August 6, 2021 . September 9, 2021.
  62. News: Ed Sheeran's Buccaneers-Cowboys kickoff performance confuses NFL fans everywhere . Joe . Rivera . . September 9, 2021 . September 10, 2021.
  63. https://events.nfl.com/events/nfl-kickoff-2022
  64. News: NFL Kickoff Finals: Patriots Generate Near-Record Rating For Opener. SportsMediaWatch. 2015-09-11. 2016-09-09.
  65. News: NBC's "NFL Kickoff" Game Tops 25 Million Viewers For Fourth Consecutive Year. NBC Sports Pressbox. 2016-09-09. 2016-09-09.
  66. News: NBC'S "NFL Kickoff" Game is Most-Watched Show in Three Months With More Than 22 Million Viewers. NBC Sports Pressbox. 8 September 2017.
  67. News: NBC "SUNDAY NIGHT FOOTBALL" ON PACE TO BE TV'S #1 PRIMETIME SHOW FOR UNPRECEDENTED 8TH CONSECUTIVE YEAR; VIEWERSHIP UP 7% FROM '17 . NBC Sports Pressbox . January 2, 2019 . en.
  68. Web site: TV Ratings: NFL Opening Game Hits 3-Year High. The Hollywood Reporter. Rick Porter. 6 September 2019 . September 11, 2020.
  69. Web site: 2020 NFL KICKOFF GAME ON NBC FEATURING TEXANS VS. CHIEFS IS MOST-WATCHED SPORTING EVENT SINCE SUPER BOWL . NBC Sports. 11 September 2020 .
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