The National Children's Film Festival (NCFF) was established by the Children's Film Society, India (CFSI), in a bid to expand the market for Children's film and encourage talent in the country. The Children's Film Society announced the launch of the first National children's film festival on the heels of the Prime Minister Narendra Modi's cleanliness drive announcement and, in keeping with the Minister's vision, the central theme of the festival will be based upon the 'Swachhta Abhiyaan'.[1]