Naterra Explained

Naterra International, Inc.
Homepage:http://www.naterra.com/
Foundation:1922
Logo Alt:Naterra's Company Logo
Location:Coppell, Texas
Industry:Consumer Packaged Goods
Genre:Consumer Packaged Goods

Naterra International, Inc., is a privately held based consumer products sales and marketing company based in Coppell, Texas. Naterra manages several brands, including Baby Magic and Tree Hut.[1] Mr. Jon Song is CEO. Naterra is headquartered in Coppell, Texas.

History

Naterra was founded in Dallas, Texas in 1922 as the Superior Products Company.[2] Initially, the company specialized in manufacturing private label and owned brand products, including Sue Pree and Lisa Monay, which were introduced in 1945 and were in distribution with retailers such as Wal-Mart in 1964. In 1965, the company trademarked its Lisa Mornay brand.[3]

Superior Products Company was acquired in 1994 by the Song Family and became Naterra International, Inc. In 2002, Naterra founded the Tree Hut brand. In 2008, Naterra acquired the Baby Magic Brand from Ascendia Brands.[4]

Brands

Current brands include:

Past brands:

External links

Notes and References

  1. https://naterra.com/ Naterra
  2. BusinessWeek. "https://archive.today/20130118152128/http://investing.businessweek.com/businessweek/research/stocks/private/snapshot.asp?privcapId=4629628." BusinessWeek. 2009. Retrieved on November 29, 2009.
  3. News: Lisa Mornay. Justia.com. 2015-05-20.
  4. PR Newswire. "http://www.pr.com/press-release/110782." PR Newswire. 2008. Retrieved on October 15, 2008.
  5. News: Feb 10, 2015. Unilever and Naterra International Partner for TIGI Cosmetics. prnewswire.com. 2015-05-20.