Nanoblock Explained

Nanoblock
Type:Construction set
Country:Japan
Company:Kawada
From:2008
To:present
Website:http://www.diablock.co.jp/kawada/en/nanoblock/

is a line of construction toys manufactured by Kawada, a toy company based in Tokyo, Japan.

History

Nanoblock was first introduced into the Japanese market in 2008 by Kawada.[1] [2] Nanoblock is distributed overseas by local companies, including Schylling in the United States and Mark's Europe in France and Benelux. In 2012, imports of Nanoblock reached 31 countries.[2] [3]

In 2010, Nanoblock won an Outstanding Performance Award in the High Target category at the Japan Toy Awards for the deluxe edition set based on Neuschwanstein Castle.[4] The following year, Nanoblock won the Grand Prize in the High Target category at the 2011 Japan Toy Awards for their model of the Tokyo Skytree.[5] In 2012, Nanoblock won the Brand License Award at the 2012 Licensing of the Year Awards.[2]

Sets

The Nanoblock range includes original designs and licensed sets. Kawada is currently releasing four original series. The Miniature collection series features miniatures designs of animals, musical instruments and Christmas themes. All sets contain around 80-150 pieces.[6] [7] The Sights to See series includes designs of world landmarks and notable buildings with sets ranging in size from 200-600 bricks.[7] [8] The Advanced Hobby series also features notable buildings and landmarks but on a larger scale. The sets in the series are all over 2000 pieces.[7] [9] The largest set is Neuschwanstein Castle deluxe edition, with 5,800 pieces.[9] The fourth series is aimed at girls with themes including weddings and birthdays.[10]

Kawada has created sets based on various licenses including The Adventures of Tintin, Pokémon, Shaun the Sheep and Sanrio characters including Cinnamoroll, Hello Kitty, KeroKeroKeroppi and My Melody.[6] [8] [9] [11] A series of sets based on Disney characters is sold exclusively at the Tokyo Disneyland and Tokyo DisneySea theme parks.[12] In 2013 it was announced Kawada would produce two sets based on Capcom's Mega Man video game franchise as part of the series' 25th anniversary.[13] In 2015, four sets based on characters from the video game franchise Street Fighter were released.[14] [15] The four characters produced were Ryu, Chun-Li, Guile and Dhalsim.[15] Also in 2015, camera giant Nikon partnered with Kawada to recreate its Nikon F camera in a set.[16]

Design

Nanoblocks are similar in design to a Lego brick but smaller, with the smallest brick being 4 mm × 4 mm × 3 mm, not including the stud. [17] The bricks are the size of Kawada's Diablock line of bricks.[18] [19] The underside of the bricks are different from Lego bricks because they use a dividing flange, known as the double-ridged backing system, instead of the tube system that Lego employs.[1] The bricks are made using ABS plastic and there are eleven different types, the biggest being an 8×2 brick and the smallest a single stud brick.[1]

Nanoblock sets typically include spare pieces.

Reception

Wired described Nanoblock as an affordable alternative to Lego, but noted the small pieces were easily lost.[20]

External links

Notes and References

  1. Web site: What are Nanoblock? . Nanoblock UK . 2014-02-15 . https://web.archive.org/web/20131127173158/http://nanoblockuk.com/About.html . 2013-11-27 . live.
  2. Web site: History . Kawada Co. Ltd . 2014-02-15 . https://web.archive.org/web/20140223132600/http://www.diablock.co.jp/kawada/en/about/history.html . 2014-02-23 . live.
  3. Web site: Contacts . Kawada Co. Ltd . 2014-02-15 . https://web.archive.org/web/20140223132602/http://www.diablock.co.jp/kawada/en/nanoblock/contact.html . 2014-02-23 . live.
  4. Web site: Japan Toy Awards 2010 . The Japan Toy Association . 2014-02-15 . https://web.archive.org/web/20110821195958/http://www.toys.or.jp/toyshow/toyshow2010/omocha_taisyou2010.html . 2011-08-21 . live.
  5. Web site: Japan Toy Awards 2011 . The Japan Toy Association . 2014-02-15 . https://web.archive.org/web/20130508170156/http://www.toys.or.jp/toyshow/toyshow2011/omocha_taisyou2011.html . 2013-05-08 . live.
  6. Web site: Mini Collection . Kawada Co. Ltd . 2014-02-15 . https://web.archive.org/web/20150315041213/http://www.diablock.co.jp/nanoblock/catalog/minicollection/ . 2015-03-15 . live.
  7. Web site: Products . Nanoblock UK . 2014-02-15 . https://web.archive.org/web/20131127172056/http://nanoblockuk.com/Products.html . 2013-11-27 . live.
  8. Web site: Sights to See . Kawada Co. Ltd . 2014-02-15 . https://web.archive.org/web/20140214212005/http://www.diablock.co.jp/nanoblock/catalog/visual_scene/ . 2014-02-14 . live.
  9. Web site: Advanced Hobby . Kawada Co. Ltd . 2014-02-15 . https://web.archive.org/web/20140214215534/http://www.diablock.co.jp/nanoblock/catalog/real_hobby/ . 2014-02-14 . live.
  10. Web site: Girls Gift . Kawada Co. Ltd . 2014-02-15 . https://web.archive.org/web/20140201014915/http://www.diablock.co.jp/nanoblock/catalog/mamelog/ . 2014-02-01 . live.
  11. Web site: Shaun the Sheep Shaun . Kawada Co. Ltd . 2014-07-19 . 2014-11-22 . https://web.archive.org/web/20141120151242/http://www.diablock.co.jp/nanoblock/catalog/visual_scene/_shaun_the_sheep_shaun.php . 2014-11-20 . live.
  12. Web site: Tokyo Disney Resort (TDR) Series . Nanoblock Fan Page . 2014-02-15 . https://web.archive.org/web/20140213050808/http://nanoblockfan.com/nanoblock/disneyseries/ . 2014-02-13 . live.
  13. Web site: Super Cute Mega Man Nanoblock Sets Emerge in Japan . Nintendo Life . Thomas . Whitehead . 2013-07-30 . 2014-02-15 . https://web.archive.org/web/20140222012353/http://www.nintendolife.com/news/2013/07/super_cute_mega_man_nanoblock_sets_emerge_in_japan . 2014-02-22 . live.
  14. Web site: Limited editions to keep you ahead of the game . The Japan Times . 2015-03-27 . 2015-04-24 . https://web.archive.org/web/20150328184154/http://www.japantimes.co.jp/life/2015/03/27/digital/limited-editions-keep-ahead-game/ . 2015-03-28 . live.
  15. Web site: Mini Collection . Kawada Co. Ltd . 2015-04-24 . https://web.archive.org/web/20150315041213/http://www.diablock.co.jp/nanoblock/catalog/minicollection/ . 2015-03-15 . live.
  16. News: Nikon fans, you can now build a Nikon SLR camera entirely out of Nanoblocks. Mogg. Trevor. 2015-10-23. Digital Trends. 2018-05-15. en-US.
  17. Web site: Nanoblock vs Lego: Battle of the blocks . Tiny Workshops . 2023-09-29 . Nick . Rowan . 2023-10-23 .
  18. Web site: Nanoblock micro-sized building blocks review . The Gadgeteer . 2013-05-21 . Julie . Strietelmeier . 2014-02-15 . https://web.archive.org/web/20140221190144/http://the-gadgeteer.com/2013/05/21/nanoblock-micro-sized-building-blocks-review/ . 2014-02-21 . live.
  19. Web site: About . Kawada Co. Ltd . 2014-02-15 .
  20. Nanoblocks: An Alternative to Large, Expensive Building Sets. Williams. Jenny. 2011-11-08. WIRED. 2018-05-14. en-US.

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