Lebanese singer Nancy Ajram has released 8 video albums and more than 40 music videos, appeared in numerous television programs and 24 television commercials. In 1997, Ajram released her debut music for the single "Oulha Kelma", produced by Future TV.[1] One year later, she signed a recording contract with EMI and released her second music video "Mihtagalak", taken from her debut studio album Mihtagalak (1998), directed by Lebanese director Elie Feghali. Like the debut album, only one music video was directed for her second album, Sheel Oyoonak Anni. Ajram generated much attention in 2003 following the release of the music video for "Akhasmak Ah", her third studio album Ya Salams lead single, which was found controversial owing to the depiction of overtly sexual activities.[2] However, she later received praise in mid-2003 for the visual for the album's second single and title track "Ya Salam", which received a Murex d'Or Award for its positive portrayal of a star with a sad life inspired from the 1960s. The video was directed by Nadine Labaki as a second collaboration with Ajram.[3]
In 2004, Ajram released her fourth studio album Ah W Noss; four music videos for the singles "Ah W Noss", "Lawn Ouyounak", "Oul Tani Keda" and "Inta Eyh" from the album were shot. The lead single's video was directed by Nadine Labaki and was highlighted for portraying an Egyptian villager.[4] The music video for "Oul Tani Keda", which was served as Coca-Cola campaign single, was filmed with the international Italian director Luca Tomassini, it was made of footage of backstage scenes from the commercial.[5] Ajram's 2006 studio album Ya Tabtab...Wa Dallaa was promoted by six music videos, and her 2007 studio album for children Shakhbat Shakhabit received its promotion from the medley video which features four different tracks, directed by Said El Marouk.
In 2008, Ajram released her sixth studio album Betfakkar Fi Eih, which spawned five music videos. The release of Ajram's seven album Nancy 7 (2010) was preceded by the music videos for its singles "Fi Hagat", "Sheikh El Shabab", which garnered her three awards, and "Ya Kether", which features Syrian actor Kosai Khauli as Ajram's lover.[6] In 2012, Ajram released her second studio album for children Super Nancy, accompanied by a medley music video of same name, her daughters Mila and Ella were featured in the video.[7] In 2014, Nancy 8s lead single video "Ma Tegi Hena" met with criticism and controversy for its sexual imagery, many critics compared it to her breakthrough hit, "Akhasmak Ah".[8] However, Nancy 8 spawned another four music videos.
In addition to her music videos, Ajram has released eight video albums. two DVDs Live at the Jerash Festival 2004 and Ma La Ta'arifunahu An Nancy Ajram were filmed in accompaniment with Ajram's concert in Jordan (2004) and concert tour in USA (2005). Meanwhile the other video albums The Best of Nancy Clips (2008) and Video Clips 2 (2010) were released in the Middle East featuring live performances and music videos. She has additionally appeared in several television shows, including the reality television series Arab Idol, of which three out of four seasons saw her contribution as a judge, and The Voice Kids, where she served as a coach.
| Year | Title | Album | Director(s) | Description | |
|---|---|---|---|---|---|
| 1997 | "Oulha Kelma" | Ali El Darzi | Ajram's debut music video. | ||
| 1998 | "Mihtagalak" | Mihtagalak | Elie Feghali | Ajram lonely in a Cafe. | [9] |
| 2001 | "Sheel Oyoonak Anni" | Sheel Oyoonak Anni | Guy Zahlan | Shows the life of a singer stalked by cameras and paparazzi. | [10] |
| 2002 | "Akhasmak Ah" | Ya Salam | Ajram's breakthrough hit video. Appears as a seductive cafe manager. | [11] | |
| 2003 | "Ya Salam" | Part of "Akhasmak Ah" performed at intro. Ajram portrays a star with a sad life inspired from the 1960s. | |||
| "Yay" | Ajram, a Beirut salon hairdresser, is charmed by her lover at first sight. | ||||
| 2004 | "Ah W Noss" | Ah W Noss | Egyptian villager who escapes her stalker, the video with Ajram's famous icon of washing clothes by hand. | [12] | |
| "Lawn Ouyounak" | A sequel to the video of "Yay" where Ajram is now a bride in a traditional Lebanese wedding. Traditional wedding beats and chants added at the beginning of the song. | ||||
| 2005 | "Oul Tani Keda" | Luca Tommassini | Video made of footage of backstage scenes from Ajram's first Coca-Cola commercial. | ||
| "Inta Eyh" | In this drama, Ajram portrays a sad wife who discovers that her husband is cheating on her with her best friend. Ajram wakes up at dawn and cries in the bathroom recalling events. | ||||
| 2006 | "Ya Tabtab" | Ya Tabtab...Wa Dallaa | Ajram is a beggar, part of a little on-the-go circus and entertains as a clown to get money. | [13] | |
| "Moegaba" | Harry Rankin and Mike Lipscombe | Continues Ajram's fourth Coca-Cola commercial with the circus theme. | |||
| "Ana Yalli Bhebbak" | Pascale D'Ash | Continues Ajram's first DAMAS Jewellery (Farfasha) commercial. Ajram enters a bored cafe which is brought to life with the discovery of her identity and her new song, in a fun and simple video. | |||
| "Ehsas Jdeed" | Said El Marouk | Extended Version. Ajram falls in love with whom she discovers to be a deaf and mute man. | |||
| 2007 | "Elli Kan" | Diamantino Ferreira | Continues Ajram's second DAMAS Farfasha commercial where Ajram is a college student who falls in love with her stalker. | ||
| "Mishtaga Leik" | Ajram is a lonely wife of a pilot who is away from home. | ||||
| "Shakhbat Shakhabit" (ft. Katkouta, Shater, Eid Milad) | Shakhbat Shakhabit (Children's Album) | Said El Marouk | Medley of four songs. Ajram is a kindergarten teacher who tells the story portraying a fairy, mother, and teacher, respectively for each song and the credits. | [14] | |
| 2008 | "Risala Lil Aalam" | Fadi Haddad | A fully graphical world with images of sad children where Ajram sings about peace. | ||
| "Betfakkar Fi Eih" | Betfakkar Fi Eih | Said El Marouk | Ajram with an electric guitar on a clocktower, her date chases their movie tickets all over the city until it's too late. | [15] | |
| "Min Dally Nseek" | Additional musical intros and outros. Continuing the story of the rich girl who falls in love with the poor and deaf man in "Ehsas Jdeed", we step into their lives as a married couple with their ups and downs, and Ajram is in for a surprise about her husband. | ||||
| 2009 | "Lamset Eed" | Extended Version. In a short-movie drama in times of war, Ajram plays the role of a lady separated from her lover, a resistance leader, who helps him by transmitting secret information about the enemy. | |||
| "Ibn El Giran" | Mike Harris | Continues Ajram's third Damas Jewellery (Farfasha) commercial. Ajram walks around in her old neighborhood. | |||
| "Mashi Haddi" | In a strange, colorful world, Ajram is annoyed by her self-obsessed boyfriend who flirts with women everywhere; yet, she always manages to give him reason to regret it. | ||||
| 2010 | "Meen Ghairy Ana (Noss El Kawn)" | Yehya Saade | [16] | ||
| "Shaggaa Bi Alamak (Wavin' Flag)" (feat. K'naan) | Ajram performs in Arabic with K'naan in the official 2010 FIFA World Cup Coke song. | [17] | |||
| "Fi Hagat" | Nancy 7 | Ajram portrays a wife who experiences a cold, distant marriage, suffering as she hides her feelings. | [18] | ||
| "Sheikh El Shabab" | Ajram lives in a village resort with her grandmother, portraying a brat that always sneaks at the guys who visit. | ||||
| 2011 | "Ya Kether" | Sophie Boutros | A dramatic and complicated love story between two lovers, which ends happily. | ||
| "Emta Hashofak" | [19] | ||||
| 2012 | "Super Nancy" (ft. "Ya Banat", "Baousi", "Stoohi") | Super Nancy (Children's Album) | Medley of three songs, Ajram portrays a "super" woman in a wonderland. | [20] | |
| "Badak Teb'a Fik" | Waleed Nassif | Continues Ajram's fifth Damas Jewellery (Farfasha) commercial. Ajram rebels against her boyfriend. | [21] | ||
| 2013 | "Aamel Aekla" | A social media music video all around which presents Ajram interacting with her fans to punish her boyfriend. | [22] | ||
| 2014 | "Ma Tegi Hena" | Nancy 8 | Joe Bou Eid | Ajram is a watermelon merchant that gets in trouble with a local policeman. | [23] |
| "Shaggaa Helmak" (feat. Cheb Khaled) | Jeff T. Thomas | Ajram performs with Cheb Khaled in the official 2014 FIFA World Cup Coke song. | [24] | ||
| "Mouch Far'a Ktir" | Nancy 8 | Said El Marouk | Ajram tries to get over her ex-boyfriend who cheated on her, during the video she remembers their good times together but eventually makes the decision to break up and gives him his stuff back. | ||
| "Ma Awedak" | Fadi Haddad | The story revolves around a royal love-story between two princes in a palace where they had grown up together. | |||
| "Yalla" | Angy Jammal | Ajram plays a high school student leading a double life, when she is not having a crush on one hunky curly-haired boy during the day, she is the superstar Nancy by night. | |||
| 2015 | "W Bkoun Jayi Wadeak" | Fadi Haddad | Ajram appears in a beautiful and romantic performance. | ||
| "Men El Yawm" | Joe Bou Eid | [25] | |||
| 2017 | "Hassa Beek" | Nancy 9 | Ajram plays the radiant role of an old Hollywood movie star in the midst of a steamy love affair. | [26] | |
| 2018 | "W Maak" | Ajram in an old-school American-style diner, dressed in a metallic baseball jacket and denim shorts and getting weirdly over-familiar with the venue's jukebox. | |||
| "Badna Nwalee El Jaw" | Samir Syriani | Ajram and her fellows walk into a house full of depressed people and change the atmosphere by singing and dancing. | |||
| 2019 | "El Hob Zay El Watar" | Nancy 9 | Leila Kanaan | Ajram is shown in a white dress, walking in nature and singing about her love. | |
| 2020 | "Albi Ya Albi" | Raja Nehme | Ajram is in a room while recording a video and the music video is occasionally shown through her lens. | [27] | |
| 2021 | "Salamat" | Nancy 10 | Samir Syriani | Ajram and two of her friends have a stroll around the city at night. | [28] |
| "Miyye w Khamsin" | Leila Kanaan | Ajram plays the role of a hotel receptionist who gets enchanted by a handsome customer. | [29] | ||
| 2022 | "Ma Te'tezer" | Samir Syriani | Ajram appears in the role of a wife who's struggling with her husband's drug addiction. | [30] | |
| "Sah Sah" (with Marshmello) | Sarah McColgan | Ajram performs with Marshmello in a night club. | [31] | ||
| "Aala Shanak" | Nancy 10 | Leila Kanaan | Ajram travels through the streets of India while performing the song. | [32] | |
| "Ya Eid" | Samir Syriani | Ajram and her family appear in front of the camera to celebrate the festive season. | [33] | ||
| 2023 | "Baddi Hada Hebbou" | Nancy 10 | Ajram appears in the role of a lonely woman who dreams of sharing her life with someone. | [34] | |
| "Tegy Nenbeset" | Leila Kanaan | Ajram and her friends dance and socialize at a poolside resort. | [35] |
| Year | Title | Director(s) | Description | ||
|---|---|---|---|---|---|
| 2003 | "Nasseyto Garho" | Sameh Abdel Aziz | Made exclusively for Ajram's Interview with Hala Sarhan in El Hawa Hawana on Dream TV. The track is taken from Ya Salam album. | [36] | |
| "Elha'ni" | Leila Bazzi and Fouad Sleiman | Official video for Beirut Marathon. Ajram participated along with Yuri Mraqqadi, Dina Hayek, Zein El Omr, Haifa Wehbe, Joe Ashkar and music producer Guy Manoukian. | [37] | ||
| 2005 | "La Ma Khelset El Hekayi" | Tony Kahwaji | For the assassination of late president Rafic Hariri. Ajram participated along with Sabah, Nawal Al Zoghbi, Haifa Wehbe, Wael Kfoury, Amal Hijazi, Maya Nasri, Melhem Zein, Ramy Ayach and others. | [38] | |
| 2006 | "Ana Masry" | Hadi El Bagoury | Timed to coincide with Egypt's hosting and winning of the African Cup of Nations football tournament, taking it by storm. It was filmed by Mobinil sponsors and not Ajram, which is the reason it isn't considered of her videos. It rather shows Egyptians representing the diversity of the country lip-sync the patriotic lyrics of the song. | [39] | |
| "Habib El Omr" | Dedicated for Lebanon. It was released before the 2006 Lebanon War, however the video shows her singing in the studio was released after and for the war. | [40] | |||
| 2007 | "Khalleek Bwejj El Ghadab" | Tony Kahwaji | Dedicated for the Lebanese army after the 2007 Lebanon conflict. | [41] | |
| 2008 | "Al Dhameer Al Arabi" | Ahmed Alarian | The sequel to the well-known "El Helm El Arabi" where Ajram participated along with more than a hundred other artists, including Wadih El Safi, Assala Nasri, Latifa and Cheb Khaled. | [42] [43] | |
| 2011 | "Wahshani Ya Masr" | Fadi Haddad | Dedicated to Egypt after the Egyptian revolution of 2011. | [44] | |
| "Papa Porto | Sherif Gamal | Made about the cartoon mascot called Papa Porto for Egypt's Porto Resorts as part of a promotional campaign. The video features the cartoon character having fun at the resort. | [45] | ||
| 2012 | "Jaysh Lubnan" | Waleed Nassif | Operette made for the Lebanese Army 67th anniversary where Ajram participated along with Assi El Helani, Wael Kfoury, Nawal Al Zoghbi and Samir Sfeir. | [46] | |
| 2015 | "Al Baraka" | Mohammed Younes | Dedicated to celebrate the launch of the New Suez Canal. The video showcases Egyptians celebrating the Suez Canal by dancing and waving Egyptian flags. | [47] | |
| 2016 | "Wahashtouna" | Wassim Succar | Made for the opening of Arab Idol fourth season where Ajram joined her fellow judges Wael Kfoury, Ahlam and Hassan El Shafei. | [48] | |
| 2019 | "Ragel Ebn Ragel" | Batoul Arafa | Dedicated to Egypt. | [49] | |
| 2020 | "Ila Beirut Al Ontha" | Samir Syriani | Dedicated to Beirut. | [50] | |
| 2021 | "Emmi" | Released ahead of the Mother's Day in the Arab world. | [51] | ||
| 2023 | "Akher Esdar" | Mahmoud Karim | Released as part of the soundtrack for the movie Sugar Daddy. | [52] |
| Title | Album details | Description | ||
|---|---|---|---|---|
| Ah W Noss: Collector's Edition |
| Contains two discs—music videos and live performances on one disc and digitally remastered album on the other. | [56] [57] | |
| Ya Salam: Collector's Edition |
| Contains two discs—music videos and live performances on one disc and digitally remastered album on the other. | [58] | |
| Shakhbat Shakhabit |
| Contains the medley music video of four tracks from the album. | [59] | |
| The Best of Nancy Clips |
| Features one live performance and eight music videos for songs from her fourth and fifth studio albums, Ah W Noss (2004) and Ya Tabtab...Wa Dallaa (2006). | [60] | |
| Greatest Hits – The DVD |
| Contains thirteen music videos for songs from her first five studio albums released between 1998–2006 and two other two live performances. | [61] | |
| Video Clips 2 |
| Features two live performances and eight music videos released between 2006 and 2010. | [62] |
| Year | Company and product | Theme song(s) | Director | Description | |
|---|---|---|---|---|---|
| 2003 | Melody Entertainment | "Akhasmak Ah" | Ahmed Mahdi | Ajram filmed two advertisements for Melody Hits channel. In the first one she talks to the viewer explaining about the channel's SMS and song codes and the way to use them. The second is a ringtone ad where the hero is awakened by an "Akhasmak Ah" tone that brings Ajram herself dancing to him until it's over. | [63] |
| 2005 | Coca-Cola | "Oul Tani Keda" | Luca Tommassini | Three versions were made for this ad. In the first one Ajram is bored in a cafe and Coke brings it alive to a concert. The second is an instrumental edit, Coke beats only in the cafe, ending with Ajram's Laugh. The last one is a concert edit, Ajram only appears on stage throughout the commercial. | [64] [65] [66] |
| "Lawn Ouyounak" | Mike Lipscome | Ajram laughs as she is tickled by Coca-Cola Fizz. | [67] | ||
| A stranger splashes ice into Coke, and every time Ajram's dress flies up for photographers in the famous Marilyn Monroe portrait. | [68] | ||||
| Ajram winks as she drinks Coke. | [69] | ||||
| "Moegaba" | Mike Lipscombe | Audience watch as the magician performs, but then the hero performs a more impressive magical trick giving Ajram the Coke. The circus explodes with life with an Ajram concert and performance much inspired by Moulin Rouge or Cirque Du Soleil. | [70] | ||
| 2006 | Damas Jewellery | "Ana Yalli" | Pascale D'ash | Ajram enters a bored cafe which is brought to life as her identity is revealed and the new song played. | [71] |
| Coca-Cola | "Ashtiki Menno" | The Coke bottle's curves match Ajram's as she dances. | [72] | ||
| 2007 | Damas Jewellery | "Elli Kan" | Diamantino Ferreira | Ajram's stalker buys her the jewellery he's seen her try out. | [73] |
| Coca-Cola | "El Dounya Helwa" | Flying colors brighten up the world as Ajram hands out Coke to everyone. | [74] | ||
| 2008 | "Meen Ghairy Ana" | Manfredo Leteo | Original version: Ajram hosts a celebration with Coke and her brand new hit. | [75] | |
| Acapella version: Ajram teases a kid in a cafe while she enjoys her Coke and makes him laugh. | [76] | ||||
| Instrumental version: . A tired rockstar is refreshed and energized until the last drop of her Coke can. | [77] | ||||
| 2009 | Damas Jewellery | "Ibn El Giran" | Mike Harris | Ajram walks around in her old neighborhood. | [78] |
| Sony Ericsson | "Wana Ben Ideik" and "Betfakkar Fe Eih" | Leila Kanaan | Promoting the Nancy special edition Sony Ericsson Walkman Phone, a pink version of the Sony Ericsson W595, with her signature on it. The commercial shows Ajram and her band appear with the phone's shake control as a guy tries to please his date, changing the mood from romantic to rock. | [79] | |
| UNICEF | Joe Bou Eid | Ajram appeared in the UNICEF's commercial marking the 20th anniversary of the Convention on the Rights of the Child, joining other influential Middle Eastern celebrities such as Kathem Al-Saher, Saber El Rebai, Mahmoud Kabil, Khaled Abol Naga, Djamel Laroussi, Caresse Bashar, Fayez Al Malki and Iranian actress Mahtab Keramati. | [80] | ||
| 2010 | Lactel | Manfredo Leteo | Ajram appears as a celebrity filming an outdoor talk show interview. | [81] | |
| 2011 | Nesquik | "Awlady" | Ajram only provided vocals in a 15-second song for this advertisement. | [82] | |
| Nissan | "Lessa Gayya A'ollo" | Marc Chalhoub | Promoting the 2012 brand new Nissan Micra car. | [83] | |
| Damas Jewellery | "Meen El Ma Ando" | Marc Hadife | Promoting the Farfasha Collection campaign through a re-signed contract. In the main commercial Ajram portrays as having fun with her friends during a night out in downtown Beirut. | [84] | |
| 2012 | Fonterra | "Okay" | Oliver Ojeil | Promoting Anlene, a nutrient-rich adult milk formulated for optimal bone health. | [85] |
| 2013 | Bambi | "Shater" | Ajram only provided vocals in a new version of "Shater" song, with a different lyrics fitting the brand, for this advertisement to promote the new and improved diaper. | [86] | |
| 2014 | Huawei | "Nam Bi Albi" | Said El Marouk | Promoting the brand new Ascend Mate 7 smartphone. | [87] |
| 2015 | Home Centre | Mikon van Gastel | Promoting the Home Centre collection of furniture and household items. The commercial focuses on the enjoyment associated with returning home. | [88] | |
| Bambi | Said El Marouk | Ajram joined Sanita's Bambi as the spokesperson for its new TV ad campaign under the slogan "Allem Walad, Btebni Balad" (Educate a Child for a Better Tomorrow). | [89] | ||
| 2016 | Home Centre | Promoting the launch of All New Home Centre accessories and home decoration at Mall of the Emirates. | [90] | ||
| 2018 | Persil | Ajram joined Henkel's Persil as the brand ambassador for its new TV ad campaign in the Middle East. | [91] | ||
| 2019 | Orange Egypt | "Fark Kebir" | Marwan Hamed | Under the slogan "Small things make a big difference", Ajram joined Orange Egypt as the spokesperson for its Ramadan TV ad campaign alongside Tamer Hosny. | [92] |
| 2021 | Etisalat | "Akwa Bekteer" | Tamer Mahdy | Ajram joined Etisalat as the spokesperson for its Ramadan TV ad campaign alongside Amir Karara. | [93] |
| Misr Life Insurance | "Bokra Yebdaa Men Elnaharda" | Adham Elsherif | Ajram only provided vocals for this TV ad campaign. | [94] |
| Year | Title | Director | Award | Result | ||
|---|---|---|---|---|---|---|
| 2003 | "Akhasmak Ah" | Nadine Labaki | Video Clip Festival | [95] | ||
| "Ya Salam" | Murex d'Or | [96] | ||||
| 2004 | "Lawn Ouyounak" | [97] | ||||
| Zahrat Al Khaleej Magazine | [98] | |||||
| 2005 | "Inta Eyh" | Murex d'Or | [99] | |||
| 2006 | "Ehsas Jdeed" | Said El Marouk | [100] | |||
| 2008 | "Min Dally Nseek" | [101] | ||||
| Melody Hits | [102] | |||||
| 2009 | "Lamset Eed" | Leila Kanaan | Murex d'Or | [103] | ||
| "Mashi Haddi" | ||||||
| Middle East Music Awards | [104] | |||||
| 2010 | "Fi Hagat" | Nadine Labaki | LBC | [105] | ||
| Zahrat Al Khaleej Magazine | [106] | |||||
| "Sheikh El Shabab" | Leila Kanaan | Stars Cafe Magazine Awards | [107] | |||
| 2011 | Murex d'Or | [108] | ||||
| Middle East Music Awards | [109] | |||||
| "Ya Kether" | Sophie Boutros | Stars Cafe Magazine Awards | [110] | |||
| 2012 | "Super Nancy" | Leila Kanaan | Music Nation Website | [111] | ||
| 2015 | "Ma Awedak" | Fadi Haddad | Murex d'Or | [112] | ||
| "Yalla" | Angy Jammal | |||||
| "Ma Tegi Hena" | Joe Bou Eid | |||||
| 2018 | "Hassa Beek" | Leila Kanaan | [113] | |||
| "W Maak" | Clipped Music Video Festival | [114] [115] | ||||
| International Music Video Underground Festival | ||||||
| Accolade Global Film Competition | ||||||
| Queen Palm International Festival | [116] | |||||
| 2021 | "Ila Beirut Al Ontha" | Samir Syriani | Murex d'Or | [117] |