Namo Media Explained

Namo Media, Inc.
Logo Alt:Namo Media logo
Foundation:February 2013
Founder:Gabor Cselle, Nassar Stoertz, Tural Badirkhanli
Location:San Francisco, California, USA
Industry:Mobile advertising / Native advertising
Language:English
Website:http://www.namomedia.com/

Namo Media was a technology startup providing in-stream advertisements for mobile applications. It was acquired by Twitter in June 2014 for between $50M[1] and $100M.[2]

It was founded by former Google employees Gabor Cselle, Nassar Stoertz, and Tural Badirkhanli, who raised $1.9 million in seed funding from investors that included Google Ventures, Andreessen Horowitz, and Betaworks.[3] Cselle had sold his previous startup reMail to Google in 2010.[4] Namo Media's advertising SDK for Android and iOS allowed developers to integrate native advertising into applications with streams of content,[5] and was the first to implement server-side location control of native ads.[6] In April 2014, Namo Media launched ad carousel upgrade.[7]

Namo Media's location control technology was integrated into Twitter's MoPub advertising solutions in October 2014.[8]

Notes and References

  1. News: Lunden . Ingrid . Twitter Buys Mobile Native Ad Startup Namo Media For Around $50M. Tech Crunch . 5 June 2014 . 5 June 2014 .
  2. News: Koh . Yoree . Twitter Buys Native Ad Specialist Namo Media. Wall Street Journal . 5 June 2014 . 5 June 2014 .
  3. News: Ha . Anthony . DrawChat Creator Launches His Mobile Ad Startup Namo Media, Raises $1.9M Round Led By Google Ventures . Tech Crunch . 18 March 2013 . 3 March 2014 .
  4. News: Gannes . Liz . Google Buys reMail iPhone App for Gmail. Tech Crunch . 20 January 2014 . 8 October 2014 .
  5. http://docs.namomedia.com/ Namo Media: Quickstart integration instructions
  6. News: Ha . Anthony . Namo Media Brings More Flexibility To Native Mobile Ads, Announces Former Facebook VP Badros As Advisor. Tech Crunch . 20 January 2014 . 6 February 2014 .
  7. News: Namo Media Upgrades Its Native Ad Platform With Ad Carousels. TechCrunch. 2018-11-30. en-US.
  8. News: Weil . Kevin . Easier tools to create and manage native ads via MoPub. Twitter Advertising Blog . 8 October 2014 . 8 October 2014 .