Naming firm explained

A naming firm is a type of marketing service that specializes in the linguistic art and science of product and company onomastics.^{[1] [2] [3]}

Naming firms develop brand names and product names that are typically categorized as evocative, descriptive, invented or experiential.^[4] They often suggest taglines or positioning statements, and might also consult on logo design and corporate identity.^[5] Some agencies also include market research and consumer focus group testing.^{[6] [7] [8]}

Most naming professionals provide trademark services as part of their process, vetting names through a global trademark screening.^[9] Legal counsel is generally secured for trademark registration and application activities.^[10]

Notes and References

1. News: Gabler. Neil. The Weird Science of Naming New Products. 7 December 2016. New York Times. January 15, 2015.
2. News: Dahle. Cheryl. How to Make a Name for Yourself. 10 March 2017. Fast Company. August 31, 2000.
3. News: Gellman. Lindsay. Why Startups Are Sporting Increasingly Quirky Names. 10 March 2017. Wall Street Journal. July 17, 2013.
4. Web site: The Igor Naming Guide. Manning. Steve. January 1, 2018. Igor Naming Agency. January 11, 2018.
5. News: Post. Karen. Brand Naming. 7 January 2018. Fast Company. June 6, 2005.
6. News: Klein. Karen. The Game of the Name. 10 March 2017. Bloomberg. January 5, 2004.
7. News: Girard. Lisa. 10 Questions to Ask Before Naming Your Business. 10 March 2017. Entrepreneur. May 14, 2014.
8. News: Lesonsky. Rieva. How to Name Your Business. 18 March 2017. Entrepreneur. May 14, 2007.
9. Book: Skoultchi, Mark. Creating The Perfect Name by Catchword Branding. Catchword. April 15, 2017. Digital Download.
10. News: James. Ellen. Finding What's in a User-Friendly Name : Titles: Companies with an identity crisis can call on consultants to match business strategy with a marketable label.. 18 March 2017. Los Angeles Times. November 20, 1990.